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Lobby & advocacy

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learning difference between advocacy and lobby

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Lobby & advocacy

  1. 1. Lobby & advocacy Saeed esmailian
  2. 2. Time table 1. welcome & introuduce your self 10 min 2. what is lobbying & advocacy 20 min 3. Advocacy 20 min 4. Strategizing 5 min 5. Short break 10 min 6. Steps 45 min 7. Conclusion 5 min 8. Selfi time
  3. 3. Introduction
  4. 4. What is lobby and advocacy?
  5. 5. goal •to inflence decision makers
  6. 6. difference
  7. 7. Decision-makers
  8. 8. Advocacy
  9. 9. lobbying
  10. 10. Lobbying is a specialized form of advocacy. • It is a strategic,planned and informal way of inflencing decision- makers. Characteristics are: • open (two-way) communication, • inflencing by linking the interests of different stakeholders, •creating win-win situations •
  11. 11. limits
  12. 12. 10min
  13. 13. Clarify the objectives of your organization, network or coalition •vision, mission and Objectives •regular discussions with staff about the role and the added value of the organization
  14. 14. DEFINE YOUR TARGET GROUP • farmers’ organizations • women’s groups • teachers’ unions • confederations of transporters • organizations of people living with HIV/Aids, etc
  15. 15. CHOOSE YOUR LOBBY AND ADVOCACY GOAL AND SET OBJECTIVE(S( Essence of a problem, its causes and its consequences Identifying possible solutions Translated into lobby and advocacy goals and objectives
  16. 16. LOBBY OBJECTIVE • What you want to change • For whom • Who will make the change • By how much and • By when Specific, Measurable, Achievable, Realistic and Time-bound
  17. 17. DEFINE THE DECISION- MAKERS •Who is responsible •who are the decision-makers •who may solve the problem •Who do you want to influence •Who needs to change something and when is the most opportune moment to accomplish that?
  18. 18. KEEP IN MIND •Decision-maker is a person and not an institution or structure •find out the positions, interests and needs / motivations of the decision-makers you are trying to influence.
  19. 19. Be aware of bribery!
  20. 20. PREPARE YOUR ORGANIZATION FOR LOBBY AND ADVOCACY •What are the methods and techniques •What are the internal procedures for issuing statements, writing position papers and the like? •What is the added value of the organization in relation to the identified
  21. 21. IDENTIFY OTHER STAKEHOLDERS •Advocacy arena Friends : Support / strengthen your lobby Neutrals : Potential to become allies Enemies: Start a counter lobby
  22. 22. IS LOBBY AND INSTRUMENT RIGHT THE AD • Do we have the right partners and do we have a consensus at the level of the target group and within our organization? Does our organization have sufficient legitimacy to carry out lobby and advocacy on this topic? Is there enough lobby and advocacy capacity to go on? Do we have enough information? Can we put forward proposals specific enough for decisionmakers? Does our organization have an open channel to the relevant decision-makers?
  23. 23. Is there a risk of negative effects on our target group or the decision-maker? If so, how can we reduce this risk? Can we exert a sufficiently timely and pro-active influence? Do we have sufficient financial resources for our lobby and advocacy?
  24. 24. DEVELOP AN ACTION PLAN •Criteria to assess and select the most effective activities - Level of influence the activity will have on decision-makers, their opinion, attitude, etc. - Level of risk (human, financial, loss of credibility) to your program, organization or coalition in pursuing the activity. - Resources that are needed (to assure continuity) - Access to effective messengers
  25. 25. • Suitable methods: meetings with decision-makers, public events, petitions, round tables, newspaper articles, etc Suitable messengers: media, celebrities, patients, experts, peers, donors (national /international). Right messages for the right type of decisionmakers
  26. 26. IMPLEMENT THE ACTION PLAN
  27. 27. ENSURE MONITORING, EVALUATION AND FOLLOW-UP OF YOUR ACTIVITIES
  28. 28. steps
  29. 29. http://www.icco.nl/Portals/1/Documenten/Lobby%20and %20advocacy%20guidelines.pdf

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