ICBM – School of Business Excellence, Hyderabad in alliance with AMDISA, IIMP and AMP is organizing International Case Conference on ‘Rethinking Business in Digital Era’ on Saturday, 16th December 2017. The objective of this conference is to offer a platform for knowledge exchange between academicians, researchers and corporate professionals for mutual benefit. In addition to the key note address on conference theme, the conference will also have talks by eminent experts and presentation of selected case studies.

2. About Us
Institute of Computers and Business Management - School of Business Excellence (ICBM-SBE), Hyderabad
is now proudly stepping into the 28th year of proven excellence. ICBM – SBE offers a two-year fulltime Post
Graduate Diploma in Management (PGDM) approved by AICTE, Ministry of HRD, and Government of India. ICBM-
SBE is the first B-School in Telangana and 3rd in India to get the prestigious ACBSP, USA Accreditation which
makes it globally recognized. ACBSP is recognized by the Council on Higher Education Accreditation (CHEA), USA.
ICBM-SBE now has access to about 600 B-Schools of USA for student and faculty exchange which virtually
means every student at ICBM-SBE has a fair chance of spending about 3 months in America’s top B-School at
no additional cost to learn and gain expertise in Managerial skills being taught there by globally recommended
faculty. ICBM-SBE has the privilege of sharing Harvard Business School Case Studies and Simulations to
enable the aspiring Indian Managers to gain expertise in managerial skills the whole world acknowledges.
ICBM-SBE equips the future managers with firsthand experience of running a Business Enterprise in a competitive
environment with an eye on ROI, growth, network, equity, sustainability etc. by introducing to them the Capstone
Business Simulations, a practice which all the top B-School across the world follow.
About AMDISA
Association of Management Development Institutions in South Asia (AMDISA) - is a SAARC Recognized Body
with a network of Management Education and Management Development Institutions in South Asia. It has
246 members from the SAARC region. Its mission is to “Promote management education and management
development activities in South Asia, taking into account the economic, social and cultural context of the Region,
with the firm dedication to world-wide exchange of experience and ideas in the fields concerned.”
AMDISA is the only Association which networks management development institutions across the eight South
Asian Nations through exchanging information, facilitating inter-country research initiatives, conducting regional
conferences, workshops, colloquia and programmes, and thereby providing a forum for interaction among
academics and business leaders.
About IIMP
International Institute of Marketing Professionals (IIMP) is an independent not-for-profit professional marketing
international association based at Canada which develops and advocates international standards within the
marketing field to be recognized on a global level. IIMP is a pioneer in its leadership and strategic approach towards
issuing marketing designations to individuals who have met specific qualifications through their education and
work experience in the marketing arena.
In order to meet the growing need of certified professionals in the areas of marketing, IIMP is dedicated to
accrediting training centers internationally and by implementing rigorous testing and examinations which will
provide quality and focused education towards earning a CMMP (Certified Marketing Management Professional)
designation.

3. About AMP
Academy of Management Professionals (AMP) is an assemblage of management professionals working at different
levels in organizations across the industry. Based in India, AMP aims at fostering discussions with reference to
management practices across the domain in order to improve management practices by catalyzing on expertise
of today’s management professionals. AMP offers a magnificent knowledge sharing platform to facilitate dialogues
between management professors, practicing managers and management students. Additionally, AMP is set be
a think tank in management education and help the management ecosystem in several ways such as panel
discussions, expert talks, learning & development, research & publications, workshops, conferences, and social
learning.
About the Conference
ICBM – School of Business Excellence, Hyderabad in alliance with AMDISA, IIMP and AMP is organizing International
Case Conference on ‘Rethinking Business in Digital Era’ on Saturday, 16th December 2017. The objective of this
conference is to offer a platform for knowledge exchange between academicians, researchers and corporate
professionals for mutual benefit. In addition to the key note address on conference theme, the conference will
also have talks by eminent experts and presentation of selected case studies.
Call for Case Studies
The unpublished as well as original case studies on the theme ‘Rethinking Business in Digital Era’ are invited from
B-School faculty members, management students, researchers and corporate professionals. The authors can
send either primary or secondary data based case studies at this conference. For participating in the conference,
authors can develop and submit their case study for any of the sub themes mentioned below. It’s important to
note that these sub themes are only indicative and not exhaustive.
 Sales & Marketing  Operations Management
 IT & Systems  Financial Management
 Human Resource Management  Entrepreneurship
Publication Opportunities
All the case studies selected for presentation in the conference will be published in the form of an ISBN numbered
book from a reputed publisher. Apart from publication in book, the winning cases will also be published in the
forthcoming issue of ‘UDAAN – The International Journal of Management Research’ (ISSN: 2347-9256), a bi-annual
referred journal of international repute. This journal has been included by University Grant Commission (UGC),
New Delhi in the list of the UGC approved journals and the research work published in them would be considered
for the purpose of promotion and direct recruitment of varsity teachers in India.

4. Submission Guidelines
The length of the case study can be a maximum of 5000 words (including appendices). The text should use single
spacing, justified alignment and the Times New Roman font (12 Bold for heading, 11 Bold for sub heading, and
11 for body), with equal margin on all the four sides of the page. For Referencing, authors should follow Harvard
Style. The case study should be submitted along with an abstract (in around 150 words), brief profile of the
authors, and the contact details such as email id and mobile number. Kindly note that lifting someone’s original
work, copying of material/plagiarism will result in to the dis-qualification. The authors should clearly mention
the theme under which they want their paper to be considered. The Selection of Case studies for presentation
and detailed discussion will be based on quality, content and relevance to the selected theme. Electronic copy of
original as well as unpublished case studies in any area of business and management in line with the conference
theme/sub theme should be submitted in MS – Word format to icbmrpc@gmail.com.
Dates to Remember
Last date to submit the intent of participation 20 November 2017
Last date to submit the case study 30 November 2017
Intimation for the acceptance of case studies 04 December 2017
Last Date for Registration 09 December 2017
Registration Fee
Rs 2500/- for Corporate Professionals
Rs 2000/- for Faculty Members
Rs 1500/- for research scholars pursuing full time PhD/MPhil at a University recognized by UGC, New Delhi
Rs 1000/- for the students of MBA / PGDM
US $ 150 for International Submissions
Rs 3000/- for presentation in Absentia
The registration fee includes program kit, food & beverages on the day of event and study materials.
Dr. Ritu Zarar
Chairperson
Prof. S. Zarar
Director / Principal
Prof. Jitender Govindani
Director-Academics
Dr. Kunal Gaurav
Associate Dean (Strategic Research)
kunal@icbm.ac.in ; + 91 9394539593
Conference Patrons
Conference Convener