2. “Much education today is monumentally ineffective. All too often we are giving young people cut flowers when we
should be teaching them to grow their own plants.”
- John W. Gardner
We are experiencing the waves of globalization in all  Service Quality measurement
the walks of our life and teaching pedagogy used at  Brand Extension
business schools in India is no exception. Today‟s  Customer Loyalty
business has become more complex and challenging  People Management
than ever before; teaching pedagogy at business  Performance Appraisal
schools has been metamorphosed from teaching  Reward Management
centric to learning centric. Management graduates  Leadership
need knowledge, skills and right attitude in a  Banking, Insurance & Finance
balanced proportion to meet professional challenges  Microfinance
of present and future. And this doesn‟t depend only  Foreign Direct Investment (FDI)
on the student‟s ability to learn and understand  Turnaround in Business
business concepts, but also, to a great extent, on the  Business Strategy
learning resources and teaching pedagogy they are  Retailing
exposed to. Teaching and training at business  Merger & Acquisition
schools for professional courses like PGDM/MBA  Financial Engineering
should be done like a fisherman trains his kids to  Outsourcing (BPO / KPO / RPO)
swim. He does not teach them the theory of  Rural Marketing
swimming but makes them learn the practice of  Entrepreneurship
swimming.  International Business
 Information System
At this backdrop, the case method of teaching has  Any other relevant topic
emerged as one of the most effective way of teaching
at business schools across the globe. Case studies Guidelines for Submission
often recount real life business or management
situations that present business executives with a Selection of case studies for presentation and
dilemma or uncertain outcome. Case studies are detailed discussion will be based on quality, content
famous for their decision predicament which and relevance to the theme. The electronic copy in
stimulates management students to understand and MS-Word format should be mailed to us at
analyze complex and unforeseen business challenges dicwc2k@gmail.com on or before 03 December
which help them flourish as effective decision makers 2012. Authors of the cases selected through a „double-
in future. A good case is more than just a description. blind review‟ will be notified within one week of the
Typically a case is a narrative of certain factual receipt of the complete case.
situations in an organization, often involving a
decision issue; a challenge, an opportunity, or a Who Can Participate?
problem.
 Academicians from universities / autonomous B-
This case writing competition is intended to energize schools / university-affiliated colleges and research
the development of cases related to Indian institutions
management issues and opportunities. The cases  Corporate professionals
should address the unique characteristics of Indian
 Training professionals
businesses, to promote substantive discussion about
 Bankers
Indian management practices and challenges. The
 Entrepreneurs
case can be based on a variety of management
 Policymakers and members from regulatory bodies
subjects and industries. They may address global and
 Management (MBA / PGDM) students
local issues in the areas of:
 Research scholars pursuing Ph.D / MPhil / M.Res
 Sales & Marketing
programs
 Customer Relationship Management
 Business Consultants
 Rebranding & Repositioning
 Free lance Case Writers

3. Awards Chief Patron
The best three case writers will be awarded the cash Dr S Pratap Reddy is the
prize of 20,000/-, 10,000/- & 5,000/- along Founder-Chairman of Dhruva
with a certificate and citation. These best three cases College of Management,
will be published in „Vidwat: The Indian Journal of Hyderabad. Dr Reddy‟s four
Management‟, a referred journal of international decades of experience as a management teacher
repute licensed to EBSCO. The selected cases will includes his stint as Chairman – Board of
also be published in the form of an ISBN-numbered Management Studies at Jawharlal Nehru
book by a leading publisher. Technological University (JNTU), Hyderabad. He
has guided BE, M Tech, MBA projects; consulted for
Submission Guidelines various industries and has produced PhDs. Dr Reddy
has authored innumerable research articles,
Please make all submissions in MS Word organized / chaired several national as well as
format (.doc or .docx format) only. There is no size international conferences. He is on the boards of
limit for the case as size of the case depends on the several universities and institutions. He has visited
issue considered in the case. The case should be the UK as British Council visiting professor and the
submitted along with abstract (ideally in 100-150 USA at the invitation of Harvard Business School,
words) and teaching note. All submissions should be University of Miami, ATA and ASME. He is a life
in Times New Roman, 12 point size (except Title of member of Association of British Scholars, AMDISA,
the paper, which should be 14 point size, single- HMA, AIMA, AIMS, and NIESbUD. He is a trustee of
spacing, with 1 inch margin on all sides. SAFE and Manu Foundation, both NGOs. He is the
recipient of several awards including „Lions Club
Registration Fee Best Teacher‟; „Asia‟s Best B-School Award 2010‟ for
outstanding contribution to education and „Visionary
 2,500/- for corporate professionals in Management Education‟ by MTC Global, 2011.
 2,000/- for academicians / faculty members
 1,000/- for management students / research Program Director
scholars
 US $ 150 for international submissions Prof Kunal Gaurav is an agriculture science
graduate and holds MBA (Gold
For registration, please send Demand Draft / Account Medalist) with specialization in
Payee Cheque in favor of „Dhruva College of marketing management. He is
Management‟ payable at Hyderabad, along with the an AIMA – Accredited
participant‟s name, designation, mobile number, Management Teacher and
email and postal address on / before 10 December currently working as Director –
2012. The fee includes program kit, study material Research & Publications and Associate Professor
and food. in the area of Marketing Management at Dhruva
College of Management, Hyderabad. He has
Accommodation published a number of books in the area of General
Management, Brand Management and Social
 Outstation delegates will be provided Entrepreneurship. Apart from articles in various
accommodation on request and on first come- refereed journals he has presented several papers at
first-served basis at Chairman‟s Club on cost-to- national and international conferences. He is the
cost basis, at the following daily tariff: Heritage Editor of „Vidwat: The Indian Journal of
Suite 3500; Deluxe Room 3000; Executive Management‟, a bi-annual, refereed management
Room 2000; Single Room 1500. journal of international repute, licensed to EBSCO
 Several hotels are available near the college, in the and ProQuest. Currently, he is the Senior Vice
range of 700–2000 per day. President of Operations - Internationally Accepted
 Management students / research scholars will be Marketing StandardsTM Board (IAMSB),
offered boarding / lodging at Dhruva hostel @ International Institute of Marketing Professionals
300 per day. (IIMP TM), Canada.

4. About Dhruva College of Management, Hyderabad
Established in 1995, Dhruva College of Management espouses the cause of management education, training,
consultancy and research, and offers a two-year full-time Post Graduate Diploma in Management approved by
AICTE, Ministry of HRD, Government of India. Its campus with its state-of-the-art facilities, decor, a salubrious
environment and a fine cafeteria makes everyone feel completely at home. Dhruva has catapulted itself into the
international league through initiative and organized work. It is retained as the sole principal co-investigator for the
state of Andhra Pradesh for Global Leadership & Organizational Behavior Effectiveness (GLOBE) project of
Wharton School of Business, USA. Besides offering the right kind of training to management students, Dhruva also
endeavors to make them emotionally and spiritually strong. At Dhruva, it is not so much a matter of lvy League
sophistication as it is a culture of values and commitment to ethics and morals. Brand Dhruva‟s ethos is embedded
in its organizational culture based on diligence, dignity, dhyana and dharma and in its motto „Defining Excellence‟.
DHRUVA – Awards and Accolades
 India‟s only B-School to win „Educational Excellence Award‟ by
Indus Foundation, USA, September 2012.
 Rated A+ Business School by Business India, 2011.
 Dhruva‟s Chairman Awarded „Visionary in Management Education‟ by MTC
Global, August 2011.
 Rated „2nd Best B-School in Hyderabad‟ in a Business World Survey, June
2011.
 Adjudged „Among the Top 10 Innovative B-Schools in India‟ by Association of
Indian Management Schools, August 2010.
 „Asia‟s Best Emerging B-School Award‟, CMO ASIA with Wall Street Journal
as media partner - Singapore, November 2010.
DHRUVA International Case Writing Competition in 2010-2011
9
2010 2011
For more details about DICWC - 2012, please feel free to contact:
Ms Neha
Executive (Administration)
DHRUVA College of Management, Behind HUDA Oxygen Park
NH-44, Medchal, Hyderabad – 501401, AP, India
Telephone: 040-30162000; Mobile: +91-9014977446
Email: dicwc2k@gmail.com