California State University, Northridge Prof. McGinis: English 205- Spring, 2015 MEMORANDUM From: R. McGinis To: All EN 205 Associates Date: February 10, 2015 Memo #: 2015-0004 RE: Guidance Concerning Enterprise Group Project The purpose of this memorandum is to set forth the working framework under which all associates will function as team members for the Enterprise Development Teams established this week. I. General Description: All 205 section associates have been verbally advised that they will be assigned to an Enterprise Development Team whose primary functional mission is to:(a) creatively conceptualize and establish an Enterprise of some type, and (b)craft a body of writing centered around that enterprise. Teams are encouraged, but not required, to develop concepts that they collectively believe have a genuine chance of economic success. Teams are also encouraged, but not required, to consider establishing a charitable organization as their Enterprise Project. II. Throughout the balance of the semester, each Enterprise Development Team will be responsible for producing a variety of documents relating to their prospective projects (The “Collaborative Documents”). These documents will be produced collaboratively. Each Team Member will be responsible for contributing a draft of each respective document. The group will then work to revise these drafts into a finished version to be entered into the record as the Official Submission for that group. IMPORTANT: Upon completion of each assigned document, each team member’s draft will be submitted to me in hardcopy, with the group’s revised version submitted both in hardcopy and on Moodle. The contribution of a draft documents by all Team Members will be a factor in determining the points awarded on each assignment. Draft documents are to be complete working drafts, not outlines or diagrams. All hardcopy draft documents will be formatted under MLA Guidelines III. Termination Policy: If it is determined that an individual team member is failing to contribute the agreed - upon draft documents or other work consistently and on time, the Team may vote for termination of that member after one written warning. Team Captains will supply copies of such warnings to me prior to issuance. Terminated Team Members will then be charged with developing a separate Enterprise project s as individuals, including the completion of all assignments, and will be graded individually on the body of work they produce. IV. Duties and Assignments: Each EDT will develop the following core elements: 1. A Website that functions both as a marketing/sales/branding mechanism AND as a functional interface for the EDT Document Portfolio; Websites will contain at a minimum: A. A Welcome Message B. The requisite sales and marketing(messaging) literature C. The Mission Statement D. Bios of all EDT members E. A link tothe Video Commercial F. Links to at least three companion websites with annotations describing their i ...

1. California State University, Northridge
Prof. McGinis: English 205- Spring, 2015
MEMORANDUM
From: R. McGinis
To: All EN 205 Associates
Date: February 10, 2015
Memo #: 2015-0004
RE: Guidance Concerning Enterprise Group Project
The purpose of this memorandum is to set forth the working
framework under which all associates will function as team
members for the Enterprise Development Teams established this
week.
I. General Description: All 205 section associates have been
verbally advised that they will be assigned to an Enterprise
Development Team whose primary functional mission is to:(a)
creatively conceptualize and establish an Enterprise of some
type, and (b)craft a body of writing centered around that
enterprise. Teams are encouraged, but not required, to develop
concepts that they collectively believe have a genuine chance of
economic success. Teams are also encouraged, but not required,
to consider establishing a charitable organization as their
Enterprise Project.
II. Throughout the balance of the semester, each Enterprise
Development Team will be responsible for producing a variety
of documents relating to their prospective projects (The
“Collaborative Documents”). These documents will be
produced collaboratively. Each Team Member will be
responsible for contributing a draft of each respective
document. The group will then work to revise these drafts into a
finished version to be entered into the record as the Official
Submission for that group. IMPORTANT: Upon completion of
each assigned document, each team member’s draft will be

2. submitted to me in hardcopy, with the group’s revised version
submitted both in hardcopy and on Moodle. The contribution of
a draft documents by all Team Members will be a factor in
determining the points awarded on each assignment. Draft
documents are to be complete working drafts, not outlines or
diagrams. All hardcopy draft documents will be formatted under
MLA Guidelines
III. Termination Policy: If it is determined that an individual
team member is failing to contribute the agreed - upon draft
documents or other work consistently and on time, the Team
may vote for termination of that member after one written
warning. Team Captains will supply copies of such warnings to
me prior to issuance. Terminated Team Members will then be
charged with developing a separate Enterprise project s as
individuals, including the completion of all assignments, and
will be graded individually on the body of work they produce.
IV. Duties and Assignments:
Each EDT will develop the following core elements:
1. A Website that functions both as a marketing/sales/branding
mechanism AND as a functional interface for the EDT
Document Portfolio; Websites will contain at a minimum:
A. A Welcome Message
B. The requisite sales and marketing(messaging) literature
C. The Mission Statement
D. Bios of all EDT members
E. A link tothe Video Commercial
F. Links to at least three companion websites with annotations
describing their interest and relevance to the project
G. A newsfeed displaying links to at least five articles
pertaining to the enterprise
H. A Comments section for users
I. Three Press Releases
J. Active links to copies of the video commercial and the formal

3. proposal
K. Audience-focused , aesthetically appealing graphical
elements of design
(50 pts)
2. A Scripted Video Commercial/Message for the Enterprise of
at least one, but no more than three, minutes in length;(50 pts)
3. A PowerPoint Presentation of approximately seven minutes
that showcases the Enterprise, presents selected elements from
the Documentation Portfolio, and displays the Scripted Video
Commercial.(50 pts)
The EDT Document Portfoliowill contain the following:
1. A Formal Enterprise Proposal of 1,200-1,500 words that
includes demographic and/or market segment research from at
least three sources(25pts)
2. A Mission Statement (“About Us”)of at least 500 Words(25
pts)
3. Sales/Marketing literature of at least 1,500 words: (45 pts)
4. Meeting Minutes of at least 6 meetings: 5 pts
Total: 250 points
V. Each EDT team member will be additionally responsible for
producing aReflective Self-Assessment Report on matters
relative to their Enterprise Group.(Individual assignment –
value 50 pts)
VI. Disclaimer and reservation of rights: I reserve the right to
alter or amend this memorandum, with notice.

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