This is a hodgepodge of slides used in digital communication presentations by EWPR over the past year. Feel free to use these slides as you wish in future presentations.
Collaborate to Win - Why Every Company Needs a Culture of CollaborationWrike
https://www.wrike.com/blog - Collaboration is integral to a company's success and growth. And without it, there is hampered productivity and no significant innovation. Find out why collaboration should be built into your organization's DNA.
Collaborate to Win - Why Every Company Needs a Culture of CollaborationWrike
https://www.wrike.com/blog - Collaboration is integral to a company's success and growth. And without it, there is hampered productivity and no significant innovation. Find out why collaboration should be built into your organization's DNA.
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017Johannes Amon
Life Science Marketing Beyond Web, SEO & Newsletters: How to efficiently share your valuable online content, interact with influencers, and generate new leads. Webinar for the Life Science Marketing Society, June 2017. Copyright Dr. Johannes Amon. All rights reserved.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
It's Wednesday afternoon. You know from your Facebook Insights that your audience is online now.
It's the perfect time to post, but you don't have anything prepared.
You stop what your doing and go into panic mode. You want to find the right piece of content to post, and fast.
You jump over to Twitter and check out the influencers on your Twitter lists. What are they posting about? You check the trending topics.
15 minutes later you decide on the perfect piece of content for your Facebook audience -- and you post it. Whew!
Sound familiar? We've all been there.
It's that "fire fire!!" feeling that comes from not preparing your social media content in advance.
Warning: Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects... you'll get burned out and social media won't be fun anymore.
All joking aside, it doesn't have to be that way!
All you need is a scheduling tool and your struggle will be over.
Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.
You can use that time to answer questions, make new connections and get into those important conversations.
You can do all that rest assured that your hand-selected content is being published at strategic times.
Is it starting to make sense?
That's what happens when you schedule your social media posts. It takes a huge weight off your shoulders!
In our most recent infographic -- we compare 11 popular social media scheduling tools. Enjoy!
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017Johannes Amon
Life Science Marketing Beyond Web, SEO & Newsletters: How to efficiently share your valuable online content, interact with influencers, and generate new leads. Webinar for the Life Science Marketing Society, June 2017. Copyright Dr. Johannes Amon. All rights reserved.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
It's Wednesday afternoon. You know from your Facebook Insights that your audience is online now.
It's the perfect time to post, but you don't have anything prepared.
You stop what your doing and go into panic mode. You want to find the right piece of content to post, and fast.
You jump over to Twitter and check out the influencers on your Twitter lists. What are they posting about? You check the trending topics.
15 minutes later you decide on the perfect piece of content for your Facebook audience -- and you post it. Whew!
Sound familiar? We've all been there.
It's that "fire fire!!" feeling that comes from not preparing your social media content in advance.
Warning: Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects... you'll get burned out and social media won't be fun anymore.
All joking aside, it doesn't have to be that way!
All you need is a scheduling tool and your struggle will be over.
Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.
You can use that time to answer questions, make new connections and get into those important conversations.
You can do all that rest assured that your hand-selected content is being published at strategic times.
Is it starting to make sense?
That's what happens when you schedule your social media posts. It takes a huge weight off your shoulders!
In our most recent infographic -- we compare 11 popular social media scheduling tools. Enjoy!
After signing up for your Facebook Profile account and building a Fan Page your next step is optimization. Siging up for Facebook Profile account and building Fan page, the next step is optimization. This PPT tells you some usefu
On April 11th, one night after returning to Holland from 2 years of volunteering as a marketing consultant for charity organisations in Xi’an, China, me and Jessica Sun gave a 45 minute lecture on Social Media in China at the Social Media in 1 Day seminar.
After a short introduction, using one and a half minute of the Xi’an TV report on my work as a volunteer, we explained the Great Firewall, which makes usage of western social media impossible in China. Next we introduced the most popular social media in the country and gave some tips and answered a few questions from the audience.
The full lecture can now be downloaded as a 45 minute audio recording (apologies for the low quality), which can be listened to in combination with the handouts of the presentation. When the mobile application Weixin/WeChat is discussed you can watch the video below that was shown during the lecture. These resources can be found here: http://home.failsafe.nl/?p=548
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
How to Develop an Enterprise Content Syndication StrategyScott Abel
Presented by Ruth Kaufman at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007.
There’s more to enterprise content syndication than providing RSS feeds on your corporate web site. The traditional content syndication paradigm is now being applied to article marketing, product placement, and customer alerts –- that is, syndication is a means to provide compelling but unintrusive anytime/anyplace communication with customers and partners throughout the relationship lifecycle. Focus on an enterprise syndication strategy today will keep your company afloat in the fluid world of digital experiences and information resources. It will also keep you out of the internal log jam where content publishers cross purposes and mix messages as they extend their content assets beyond the enterprise web site boundaries.
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Petra Neiger
A few slides from the go-to-market plan for the Cisco myPlanNet simulation game, incl. traditional and social media marketing. Some integration examples also included.
Oct 2009 - Jan 2010 results:
- 77,730 unique hits
- 23,234 downloads
- 25,658 Facebook fans
- Played in 130 countries by over 2,500 institutions
- Press and analyst coverage
Representation of a Lead-Gen Remarketing email campaign starting with ChatGPT from inserted input to final edited content for tone and messaging alignment and appeal.
Learn24 SEO & Social Media PresentationDerek Edmond
Presentation from the Learn24 Event this past March 2010.
Specific objectives:
* Uncovering SEO opportunities with content
* Building inbound links via Social Media
* Creating content & SEO strategies in coordination with social media initiatives
http://learn24web.com/
http://www.komarketingassociates.com/blog/b2b-content-marketing-summit-commentary/
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
Cisco System's Senior Manager, Social Media Strategies; Brand, Innovation, Amy Paquette, shares how Cisco actively listens and continuously engages with the social customer.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
There are numerous digital marketing institutes and training programs that offer courses to individuals and professionals looking to enhance their skills in the field of digital marketing. These institutes often cover various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, analytics, and more.
Some well-known digital marketing institutes include:
1. **Digital Marketing Institute (DMI):** DMI is a globally recognized organization that provides training and certification in digital marketing. They offer various courses, including Professional Diploma in Digital Marketing, Social Media Marketing, and Search Marketing.
2. **HubSpot Academy:** HubSpot offers a range of free online courses and certifications in inbound marketing, content marketing, social media strategy, and more. They also have paid certifications for more in-depth learning.
3. **Google Digital Garage:** Google provides free online courses on digital marketing topics through its Digital Garage platform. Courses cover topics like search engine optimization, social media, and online advertising.
4. **Coursera:** Coursera partners with universities and organizations to offer online courses in digital marketing. Some popular courses are provided by institutions like the University of Illinois and the University of Pennsylvania.
5. **Udemy:** Udemy is an online learning platform with various digital marketing courses. The platform offers courses from different instructors, covering topics such as Facebook ads, SEO, Google Analytics, and more.
6. **LinkedIn Learning:** Formerly known as Lynda.com, LinkedIn Learning offers courses on digital marketing. The platform covers a wide range of topics, and courses are often taught by industry experts.
7. **Simplilearn:** Simplilearn provides online training in various digital marketing disciplines, including SEO, social media marketing, content marketing, and more. They offer both self-paced and instructor-led courses.
When choosing a digital marketing institute or course, it's essential to consider your specific needs, the level of expertise you're looking for, and your preferred learning format (online, in-person, self-paced, or instructor-led). Additionally, reviews and testimonials from past students can provide insights into the effectiveness of a particular program.
There are numerous digital marketing institutes and training programs that offer courses to individuals and professionals looking to enhance their skills in the field of digital marketing. These institutes often cover various aspects of digital marketing, including search engine optimization (SEO), social media marketing, email marketing, content marketing, analytics, and more.
Some well-known digital marketing institutes include:
Digital Marketing Institute (DMI): DMI is a globally recognized organization that provides training and certification in digital marketing. They offer various courses, including Professional Diploma in Digital Marketing, Social Media Marketing, and Search Marketing.
HubSpot Academy: HubSpot offers a range of free online courses and certifications in inbound marketing, content marketing, social media strategy, and more. They also have paid certifications for more in-depth learning.
Google Digital Garage: Google provides free online courses on digital marketing topics through its Digital Garage platform. Courses cover topics like search engine optimization, social media, and online advertising.
Coursera: Coursera partners with universities and organizations to offer online courses in digital marketing. Some popular courses are provided by institutions like the University of Illinois and the University of Pennsylvania.
Udemy: Udemy is an online learning platform with various digital marketing courses. The platform offers courses from different instructors, covering topics such as Facebook ads, SEO, Google Analytics, and more.
How to engage employees using rewards and social media. In partnership with Candor PR in India and Mo.Work in the UK, an integrated strategy for building staff loyalty and brand awareness using content driven marketing.
How to market a chemicals company in China using traditional and digital media.EASTWEST Public Relations
If you are entering the China market or looking to build your brand in China within the Chemicals market, this deck will be helpful. It demonstrates the work we can do, but also includes events, key media, and a social media strategy which can be used. It also includes a schedule and budget.
You can contact us to discuss helping your company in China, or Asia.
Case studies for B2B and B2C PR in China, covering NGO/Government, Manufacturing/Engineering, Renewable Energy, lifestyle, Automotive, F&B, Finance, Education and Telecom. Finance&Telecom in HK is also included.
This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy
Presentation given at the China British Business Council (CBBC) by Christian Dougoud on 28th November 2013.
Key topics:
Factors influencing the choice of a University
Social Media landscape in China
Using Mobile Communication for Higher Education with Wechat/Weixin
Presentation of the key chinese social media:
Sina weibo
Weixing
Baidu
Youku
Presentation given in London at The Knowledge Engineers by Christian Dougoud.
Sina Weibo is a unique social media platform.
It is used by 250 million people in China, including journalists, business owners and university professors.
How to use weibo to promote your business in China.
Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. February 2
Sina Weibo is a unique social media platform.
It is used by 250 million people in China, including journalists, business owners and university professors.
How to use weibo to promote your business in China.
Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. Feb 2012.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Pr 2.0 Overview Presentation
1.
2. New Media Tactics Aside from traditional PR activities, EASTWEST is successful at assisting clients to optimize their online presence using existing tools and networks.
11. Search engine optimization (SEO) Search Engine Optimization(SEO) Attract international audiences to the website Make www.eastwestpr.com more « visible » to search engine (Google) Websites benefit from search engine optimisation to become higher in displayed rankings. Current site doesn’t appear in the top 10 ‘Media consultancy + Hong Kong’
18. Social Media Release WHAT – A Social Media Release (SMR) is a collection of facts, the same facts that go into a press release. This information is combined with rich media such as photos, videos and presentations to give journalists, bloggers and other content generators the things they need to develop their stories. WHY – Your audience, including journalists, want information faster, richer and more easily accessible. HOW – We create SMRs alongside, or in place of, traditional press releases in order to achieve maximum impact from a single news point. The SMR can be sent as a regular email or via Connect, and can be hosted on any website for archive.
26. Digital Librarian Technical Developers Content Generators Digital Evangelist Press releases, virals, podcasts, articles, posts, games, widgets and all other marketing collateral. Digital PR Strategy Content aggregation Content distribution/seeding Videos Audio Text Images Hosted Press Centre HPC, Micro-site, profile-page, website, etc. Engagement / Outreach SEO & SEM Growing network, driving traffic, awareness, etc. Digital Analyst
27. PR 2.0 Creating an online presence which matches the vitality of the real world personality of the brand
Editor's Notes
1. Contact to Press could include non traditional methods such as twitter, IM,etc. 3. Multimedia content could include presentations, video, audio, etc. This content can also be social. Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore) Blogger (222 million) Facebook (200 million) MySpace (126 million) Wordpress (114 million) Windows Live Spaces (87 million) Yahoo Geocities (69 million) Flickr (64 million) hi5 (58 million) Orkut (46 million) Six Apart (46 million) Baidu Space (40 million) Friendster (31 million) 56.com (29 million) Webs.com (24 million) Bebo (24 million) Note: LinkedIn had 12million unique visitors in November. Social Bookmark usage Email 35% Facebook 10% Digg 7% MySpace 6% StumbleUpon 4% Reditt 4% delicious 4% Google Bookmarks 3% Windows Live 3% Technorati 3% Others 19%