SlideShare a Scribd company logo
EASTWEST  PR 2.0  ,[object Object]
New Media Tactics Aside from traditional PR activities, EASTWEST is successful at assisting clients to optimize their online presence using existing tools and networks.
Key elements
Connect the humans
Digital network – Connecting the Dots
Mapping the Network
Where people reside
 
Creating Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Everything begins with search
Search engine optimization (SEO) Search Engine Optimization(SEO) Attract international audiences to the website Make  www.eastwestpr.com more « visible » to search engine (Google) Websites benefit from search engine optimisation to become higher in displayed rankings.  Current site doesn’t appear in the top 10 ‘Media consultancy + Hong Kong’
Essential  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Communities Case Study:  New Zealand Trade & Enterprise  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample video: Machinery & Tools Expo 2009 Brazil
Video Sharing
Social Media Release WHAT  – A Social Media Release (SMR) is a collection of facts, the same facts that go into a press release. This information is combined with rich media such as photos, videos and presentations to give journalists, bloggers and other content generators the things they need to develop their stories. WHY  – Your audience, including journalists, want information faster, richer and more easily accessible.  HOW  –  We create SMRs alongside, or in place of, traditional press releases in order to achieve maximum impact from a single news point.  The SMR can be sent as a regular email  or via Connect, and can be hosted on any website for archive.
Social Media Release Parts of a Social Media Release (2009) http://www.eastwestpr.com/smr/telegent/momentum/ 1 2 3 4 5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Extending visibility
Embed code
Follow up  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMR Process   Write content & tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Select graphics & links Email content to Eggplant Send SMR via AITC Report
Hosted Press Center
Digital Librarian Technical Developers Content Generators Digital Evangelist Press releases, virals, podcasts, articles, posts, games, widgets and all other marketing collateral. Digital PR Strategy Content aggregation Content distribution/seeding Videos Audio Text Images Hosted Press Centre HPC, Micro-site, profile-page, website, etc. Engagement / Outreach SEO & SEM Growing network, driving traffic, awareness, etc. Digital Analyst
PR 2.0  Creating an online presence which matches the vitality of the real world personality of the brand

More Related Content

What's hot

Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
Johannes Amon
 
Gale smm strategy and plan 20110222
Gale  smm strategy and plan 20110222Gale  smm strategy and plan 20110222
Gale smm strategy and plan 20110222Soumya Ravi
 
Alignment Creative, Team 6
Alignment Creative, Team 6Alignment Creative, Team 6
Alignment Creative, Team 6
Breana Guzman
 
How to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueHow to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate Revenue
Mass Transmit
 
Imc 462 class 1 060211
Imc 462 class 1 060211Imc 462 class 1 060211
Imc 462 class 1 060211
Daniel Schiller
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedIn
LinkedIn
 
Ta Strategy Corp2
Ta Strategy Corp2Ta Strategy Corp2
Ta Strategy Corp2
dennishayford1
 
B2 B Inbound Marketing Pack
B2 B Inbound Marketing PackB2 B Inbound Marketing Pack
B2 B Inbound Marketing Pack
Nat Evans
 
Grss Web 2 2010 5
Grss Web 2 2010 5Grss Web 2 2010 5
Grss Web 2 2010 5reidpeifer
 
SMM Execution Plan
SMM Execution PlanSMM Execution Plan
SMM Execution Plan
Congruent Solutions Pvt Ltd
 
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
Post Planner
 
A Step-By-Step Guide to LinkedIn's New Company Pages
A Step-By-Step Guide to LinkedIn's New Company PagesA Step-By-Step Guide to LinkedIn's New Company Pages
A Step-By-Step Guide to LinkedIn's New Company Pages
Douglas Burdett
 
Induction project 5 point plan - slideshare
Induction project   5 point plan - slideshareInduction project   5 point plan - slideshare
Induction project 5 point plan - slideshare
Cem Topcam
 
IBM Final Presentation NEWMEDIADL Logan Reigner
IBM Final Presentation NEWMEDIADL Logan ReignerIBM Final Presentation NEWMEDIADL Logan Reigner
IBM Final Presentation NEWMEDIADL Logan ReignerLoganReigner
 
Building Brands on Social Networks
Building Brands on Social NetworksBuilding Brands on Social Networks
Building Brands on Social NetworksRoland Smart
 
Sprout Building Brands On Social Networks Feb 4th 2010
Sprout Building Brands On Social Networks Feb 4th 2010Sprout Building Brands On Social Networks Feb 4th 2010
Sprout Building Brands On Social Networks Feb 4th 2010
Joey Mucha
 
Linked in10 premium-advertising-solutions
Linked in10 premium-advertising-solutionsLinked in10 premium-advertising-solutions
Linked in10 premium-advertising-solutions
Renaud de Lombaert
 
#1 Social Media Tool for Effective Teamwork
 #1 Social Media Tool for Effective Teamwork #1 Social Media Tool for Effective Teamwork
#1 Social Media Tool for Effective Teamwork
PatriciaKorbackova1
 
Linked in Benefits
Linked in BenefitsLinked in Benefits
Linked in Benefits
Nicole Ouellette
 

What's hot (20)

Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
Life Science Marketing Beyond Web, SEO & Newsletters. Johannes Amon, June 2017
 
Gale smm strategy and plan 20110222
Gale  smm strategy and plan 20110222Gale  smm strategy and plan 20110222
Gale smm strategy and plan 20110222
 
Alignment Creative, Team 6
Alignment Creative, Team 6Alignment Creative, Team 6
Alignment Creative, Team 6
 
How to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueHow to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate Revenue
 
Imc 462 class 1 060211
Imc 462 class 1 060211Imc 462 class 1 060211
Imc 462 class 1 060211
 
Web Business Marketing
Web Business MarketingWeb Business Marketing
Web Business Marketing
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedIn
 
Ta Strategy Corp2
Ta Strategy Corp2Ta Strategy Corp2
Ta Strategy Corp2
 
B2 B Inbound Marketing Pack
B2 B Inbound Marketing PackB2 B Inbound Marketing Pack
B2 B Inbound Marketing Pack
 
Grss Web 2 2010 5
Grss Web 2 2010 5Grss Web 2 2010 5
Grss Web 2 2010 5
 
SMM Execution Plan
SMM Execution PlanSMM Execution Plan
SMM Execution Plan
 
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
 
A Step-By-Step Guide to LinkedIn's New Company Pages
A Step-By-Step Guide to LinkedIn's New Company PagesA Step-By-Step Guide to LinkedIn's New Company Pages
A Step-By-Step Guide to LinkedIn's New Company Pages
 
Induction project 5 point plan - slideshare
Induction project   5 point plan - slideshareInduction project   5 point plan - slideshare
Induction project 5 point plan - slideshare
 
IBM Final Presentation NEWMEDIADL Logan Reigner
IBM Final Presentation NEWMEDIADL Logan ReignerIBM Final Presentation NEWMEDIADL Logan Reigner
IBM Final Presentation NEWMEDIADL Logan Reigner
 
Building Brands on Social Networks
Building Brands on Social NetworksBuilding Brands on Social Networks
Building Brands on Social Networks
 
Sprout Building Brands On Social Networks Feb 4th 2010
Sprout Building Brands On Social Networks Feb 4th 2010Sprout Building Brands On Social Networks Feb 4th 2010
Sprout Building Brands On Social Networks Feb 4th 2010
 
Linked in10 premium-advertising-solutions
Linked in10 premium-advertising-solutionsLinked in10 premium-advertising-solutions
Linked in10 premium-advertising-solutions
 
#1 Social Media Tool for Effective Teamwork
 #1 Social Media Tool for Effective Teamwork #1 Social Media Tool for Effective Teamwork
#1 Social Media Tool for Effective Teamwork
 
Linked in Benefits
Linked in BenefitsLinked in Benefits
Linked in Benefits
 

Viewers also liked

Facebook vs non facebook social network gaming 2013 - 2018
Facebook vs non facebook social network gaming 2013 - 2018Facebook vs non facebook social network gaming 2013 - 2018
Facebook vs non facebook social network gaming 2013 - 2018
Kabir Ahmad
 
201306 CIO NET Enhancing the Business Value of Broadband
201306 CIO NET Enhancing the Business Value of Broadband201306 CIO NET Enhancing the Business Value of Broadband
201306 CIO NET Enhancing the Business Value of BroadbandFrancisco Calzado
 
Artificial Inflation: The True Story of Trends in Sina Weibo
Artificial Inflation: The True Story of Trends in Sina WeiboArtificial Inflation: The True Story of Trends in Sina Weibo
Artificial Inflation: The True Story of Trends in Sina WeiboDigicha
 
How to optimize facebook
How to optimize facebookHow to optimize facebook
How to optimize facebook
EASTWEST Public Relations
 
Social Media in China
Social Media in ChinaSocial Media in China
Social Media in China
Ed Sander
 

Viewers also liked (6)

Facebook vs non facebook social network gaming 2013 - 2018
Facebook vs non facebook social network gaming 2013 - 2018Facebook vs non facebook social network gaming 2013 - 2018
Facebook vs non facebook social network gaming 2013 - 2018
 
201306 CIO NET Enhancing the Business Value of Broadband
201306 CIO NET Enhancing the Business Value of Broadband201306 CIO NET Enhancing the Business Value of Broadband
201306 CIO NET Enhancing the Business Value of Broadband
 
Communic asia 2011 media consumer survey
Communic asia 2011 media consumer surveyCommunic asia 2011 media consumer survey
Communic asia 2011 media consumer survey
 
Artificial Inflation: The True Story of Trends in Sina Weibo
Artificial Inflation: The True Story of Trends in Sina WeiboArtificial Inflation: The True Story of Trends in Sina Weibo
Artificial Inflation: The True Story of Trends in Sina Weibo
 
How to optimize facebook
How to optimize facebookHow to optimize facebook
How to optimize facebook
 
Social Media in China
Social Media in ChinaSocial Media in China
Social Media in China
 

Similar to Pr 2.0 Overview Presentation

Social Media For Event ROI
Social Media For Event ROISocial Media For Event ROI
Social Media For Event ROI
Velvet Chainsaw Consulting
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy Development
Martin Kloos
 
How to leverage social media at IT organizations
How to leverage social media at  IT organizationsHow to leverage social media at  IT organizations
How to leverage social media at IT organizations
The Oren Group
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
Michael Pranikoff
 
How to Develop an Enterprise Content Syndication Strategy
How to Develop an Enterprise Content Syndication StrategyHow to Develop an Enterprise Content Syndication Strategy
How to Develop an Enterprise Content Syndication Strategy
Scott Abel
 
Content to conversion - Is Your Content Setting the Stage
Content to conversion - Is Your Content Setting the StageContent to conversion - Is Your Content Setting the Stage
Content to conversion - Is Your Content Setting the Stage
CNW Group
 
Content to conversion - Is Your Content Setting the Stage
Content to conversion - Is Your Content Setting the StageContent to conversion - Is Your Content Setting the Stage
Content to conversion - Is Your Content Setting the Stage
CNW Group
 
Social Networkingin Todays Economy
Social Networkingin Todays EconomySocial Networkingin Todays Economy
Social Networkingin Todays Economy
scaranogary
 
Web 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyWeb 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising Company
Harbaldeep Singh
 
Marketing
MarketingMarketing
Marketing
guest7afe7f
 
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Petra Neiger
 
Content Hub - Presentation Deck
Content Hub - Presentation DeckContent Hub - Presentation Deck
Content Hub - Presentation Deck
Tom Spencer
 
AI EMail Content Example
AI EMail Content ExampleAI EMail Content Example
AI EMail Content Example
Daniel McKean
 
ChatGPT AI Email Test
ChatGPT AI Email TestChatGPT AI Email Test
ChatGPT AI Email Test
Daniel McKean
 
Learn24 SEO & Social Media Presentation
Learn24 SEO & Social Media PresentationLearn24 SEO & Social Media Presentation
Learn24 SEO & Social Media Presentation
Derek Edmond
 
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
SocialMedia.org
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social Networking
David Stephens
 
DIGITAL MARKETING INSITITUTE
DIGITAL MARKETING INSITITUTEDIGITAL MARKETING INSITITUTE
DIGITAL MARKETING INSITITUTE
Dics innovative's
 
digital marketing insititute
digital marketing insititutedigital marketing insititute
digital marketing insititute
Dics innovative's
 

Similar to Pr 2.0 Overview Presentation (20)

Prn arc ppt current mal
Prn arc ppt current malPrn arc ppt current mal
Prn arc ppt current mal
 
Social Media For Event ROI
Social Media For Event ROISocial Media For Event ROI
Social Media For Event ROI
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy Development
 
How to leverage social media at IT organizations
How to leverage social media at  IT organizationsHow to leverage social media at  IT organizations
How to leverage social media at IT organizations
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
 
How to Develop an Enterprise Content Syndication Strategy
How to Develop an Enterprise Content Syndication StrategyHow to Develop an Enterprise Content Syndication Strategy
How to Develop an Enterprise Content Syndication Strategy
 
Content to conversion - Is Your Content Setting the Stage
Content to conversion - Is Your Content Setting the StageContent to conversion - Is Your Content Setting the Stage
Content to conversion - Is Your Content Setting the Stage
 
Content to conversion - Is Your Content Setting the Stage
Content to conversion - Is Your Content Setting the StageContent to conversion - Is Your Content Setting the Stage
Content to conversion - Is Your Content Setting the Stage
 
Social Networkingin Todays Economy
Social Networkingin Todays EconomySocial Networkingin Todays Economy
Social Networkingin Todays Economy
 
Web 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyWeb 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising Company
 
Marketing
MarketingMarketing
Marketing
 
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
Case Study: Innovative, Fun Marketing Tool Go-to-Market Plan (Cisco myPlanNet)
 
Content Hub - Presentation Deck
Content Hub - Presentation DeckContent Hub - Presentation Deck
Content Hub - Presentation Deck
 
AI EMail Content Example
AI EMail Content ExampleAI EMail Content Example
AI EMail Content Example
 
ChatGPT AI Email Test
ChatGPT AI Email TestChatGPT AI Email Test
ChatGPT AI Email Test
 
Learn24 SEO & Social Media Presentation
Learn24 SEO & Social Media PresentationLearn24 SEO & Social Media Presentation
Learn24 SEO & Social Media Presentation
 
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social Networking
 
DIGITAL MARKETING INSITITUTE
DIGITAL MARKETING INSITITUTEDIGITAL MARKETING INSITITUTE
DIGITAL MARKETING INSITITUTE
 
digital marketing insititute
digital marketing insititutedigital marketing insititute
digital marketing insititute
 

More from EASTWEST Public Relations

How to engage employees using rewards and social media
How to engage employees using rewards and social mediaHow to engage employees using rewards and social media
How to engage employees using rewards and social media
EASTWEST Public Relations
 
How to market a chemicals company in China using traditional and digital media.
How to market a chemicals company in China using traditional and digital media.How to market a chemicals company in China using traditional and digital media.
How to market a chemicals company in China using traditional and digital media.
EASTWEST Public Relations
 
Impact on women's rights of the Global Gag Rule.
Impact on women's rights of the Global Gag Rule.Impact on women's rights of the Global Gag Rule.
Impact on women's rights of the Global Gag Rule.
EASTWEST Public Relations
 
Impact on women's rights of the Global Gag Rule.
Impact on women's rights of the Global Gag Rule.Impact on women's rights of the Global Gag Rule.
Impact on women's rights of the Global Gag Rule.
EASTWEST Public Relations
 
EASTWEST PR_Media Landscape/CleanTech India trends 2016
EASTWEST PR_Media Landscape/CleanTech India trends 2016EASTWEST PR_Media Landscape/CleanTech India trends 2016
EASTWEST PR_Media Landscape/CleanTech India trends 2016
EASTWEST Public Relations
 
EASTWEST PR_China media landscape&CleanTech trends 2016
EASTWEST PR_China media landscape&CleanTech trends 2016EASTWEST PR_China media landscape&CleanTech trends 2016
EASTWEST PR_China media landscape&CleanTech trends 2016
EASTWEST Public Relations
 
EASTWEST PR Credentials_China/HK updated Dec 9 2015
EASTWEST PR Credentials_China/HK updated Dec 9 2015EASTWEST PR Credentials_China/HK updated Dec 9 2015
EASTWEST PR Credentials_China/HK updated Dec 9 2015
EASTWEST Public Relations
 
EASTWEST Public Relations Group Credentials
EASTWEST Public Relations Group Credentials EASTWEST Public Relations Group Credentials
EASTWEST Public Relations Group Credentials
EASTWEST Public Relations
 
EASTWEST PR Social Media Concept
EASTWEST PR Social Media ConceptEASTWEST PR Social Media Concept
EASTWEST PR Social Media Concept
EASTWEST Public Relations
 
Strengthening universities' reputation in the global educational community
Strengthening universities' reputation in the global educational communityStrengthening universities' reputation in the global educational community
Strengthening universities' reputation in the global educational community
EASTWEST Public Relations
 
Promoting Universities in China -
Promoting Universities in China - Promoting Universities in China -
Promoting Universities in China -
EASTWEST Public Relations
 
2013 - Social Media in China
2013 - Social Media in China2013 - Social Media in China
2013 - Social Media in China
EASTWEST Public Relations
 
Morgan cars luxury china 2012 media coverage
Morgan cars   luxury china 2012 media coverageMorgan cars   luxury china 2012 media coverage
Morgan cars luxury china 2012 media coverage
EASTWEST Public Relations
 
Digital Journalism In 2012 Survey Infographic
Digital Journalism In 2012 Survey InfographicDigital Journalism In 2012 Survey Infographic
Digital Journalism In 2012 Survey Infographic
EASTWEST Public Relations
 
IEEE Standards Association 2012 Media Round Table - EASTWEST PR
IEEE Standards Association 2012 Media Round Table - EASTWEST PRIEEE Standards Association 2012 Media Round Table - EASTWEST PR
IEEE Standards Association 2012 Media Round Table - EASTWEST PR
EASTWEST Public Relations
 
Unc chapel hill intern program 2012
Unc chapel hill intern program 2012Unc chapel hill intern program 2012
Unc chapel hill intern program 2012
EASTWEST Public Relations
 
Entrepreneur Organization Beijing - EO Global marketing awards entry
Entrepreneur Organization Beijing - EO Global marketing awards entryEntrepreneur Organization Beijing - EO Global marketing awards entry
Entrepreneur Organization Beijing - EO Global marketing awards entry
EASTWEST Public Relations
 
Why multinationals turn to weibo in china
Why multinationals turn to weibo in chinaWhy multinationals turn to weibo in china
Why multinationals turn to weibo in china
EASTWEST Public Relations
 
Weibo, social media phenomenon in China
Weibo, social media phenomenon in ChinaWeibo, social media phenomenon in China
Weibo, social media phenomenon in China
EASTWEST Public Relations
 
Weibo for b2 b business
Weibo for b2 b business Weibo for b2 b business
Weibo for b2 b business
EASTWEST Public Relations
 

More from EASTWEST Public Relations (20)

How to engage employees using rewards and social media
How to engage employees using rewards and social mediaHow to engage employees using rewards and social media
How to engage employees using rewards and social media
 
How to market a chemicals company in China using traditional and digital media.
How to market a chemicals company in China using traditional and digital media.How to market a chemicals company in China using traditional and digital media.
How to market a chemicals company in China using traditional and digital media.
 
Impact on women's rights of the Global Gag Rule.
Impact on women's rights of the Global Gag Rule.Impact on women's rights of the Global Gag Rule.
Impact on women's rights of the Global Gag Rule.
 
Impact on women's rights of the Global Gag Rule.
Impact on women's rights of the Global Gag Rule.Impact on women's rights of the Global Gag Rule.
Impact on women's rights of the Global Gag Rule.
 
EASTWEST PR_Media Landscape/CleanTech India trends 2016
EASTWEST PR_Media Landscape/CleanTech India trends 2016EASTWEST PR_Media Landscape/CleanTech India trends 2016
EASTWEST PR_Media Landscape/CleanTech India trends 2016
 
EASTWEST PR_China media landscape&CleanTech trends 2016
EASTWEST PR_China media landscape&CleanTech trends 2016EASTWEST PR_China media landscape&CleanTech trends 2016
EASTWEST PR_China media landscape&CleanTech trends 2016
 
EASTWEST PR Credentials_China/HK updated Dec 9 2015
EASTWEST PR Credentials_China/HK updated Dec 9 2015EASTWEST PR Credentials_China/HK updated Dec 9 2015
EASTWEST PR Credentials_China/HK updated Dec 9 2015
 
EASTWEST Public Relations Group Credentials
EASTWEST Public Relations Group Credentials EASTWEST Public Relations Group Credentials
EASTWEST Public Relations Group Credentials
 
EASTWEST PR Social Media Concept
EASTWEST PR Social Media ConceptEASTWEST PR Social Media Concept
EASTWEST PR Social Media Concept
 
Strengthening universities' reputation in the global educational community
Strengthening universities' reputation in the global educational communityStrengthening universities' reputation in the global educational community
Strengthening universities' reputation in the global educational community
 
Promoting Universities in China -
Promoting Universities in China - Promoting Universities in China -
Promoting Universities in China -
 
2013 - Social Media in China
2013 - Social Media in China2013 - Social Media in China
2013 - Social Media in China
 
Morgan cars luxury china 2012 media coverage
Morgan cars   luxury china 2012 media coverageMorgan cars   luxury china 2012 media coverage
Morgan cars luxury china 2012 media coverage
 
Digital Journalism In 2012 Survey Infographic
Digital Journalism In 2012 Survey InfographicDigital Journalism In 2012 Survey Infographic
Digital Journalism In 2012 Survey Infographic
 
IEEE Standards Association 2012 Media Round Table - EASTWEST PR
IEEE Standards Association 2012 Media Round Table - EASTWEST PRIEEE Standards Association 2012 Media Round Table - EASTWEST PR
IEEE Standards Association 2012 Media Round Table - EASTWEST PR
 
Unc chapel hill intern program 2012
Unc chapel hill intern program 2012Unc chapel hill intern program 2012
Unc chapel hill intern program 2012
 
Entrepreneur Organization Beijing - EO Global marketing awards entry
Entrepreneur Organization Beijing - EO Global marketing awards entryEntrepreneur Organization Beijing - EO Global marketing awards entry
Entrepreneur Organization Beijing - EO Global marketing awards entry
 
Why multinationals turn to weibo in china
Why multinationals turn to weibo in chinaWhy multinationals turn to weibo in china
Why multinationals turn to weibo in china
 
Weibo, social media phenomenon in China
Weibo, social media phenomenon in ChinaWeibo, social media phenomenon in China
Weibo, social media phenomenon in China
 
Weibo for b2 b business
Weibo for b2 b business Weibo for b2 b business
Weibo for b2 b business
 

Recently uploaded

Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Product School
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Product School
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Jeffrey Haguewood
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Product School
 

Recently uploaded (20)

Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
 

Pr 2.0 Overview Presentation

  • 1.
  • 2. New Media Tactics Aside from traditional PR activities, EASTWEST is successful at assisting clients to optimize their online presence using existing tools and networks.
  • 5. Digital network – Connecting the Dots
  • 8.  
  • 9.
  • 11. Search engine optimization (SEO) Search Engine Optimization(SEO) Attract international audiences to the website Make www.eastwestpr.com more « visible » to search engine (Google) Websites benefit from search engine optimisation to become higher in displayed rankings. Current site doesn’t appear in the top 10 ‘Media consultancy + Hong Kong’
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18. Social Media Release WHAT – A Social Media Release (SMR) is a collection of facts, the same facts that go into a press release. This information is combined with rich media such as photos, videos and presentations to give journalists, bloggers and other content generators the things they need to develop their stories. WHY – Your audience, including journalists, want information faster, richer and more easily accessible.  HOW –  We create SMRs alongside, or in place of, traditional press releases in order to achieve maximum impact from a single news point.  The SMR can be sent as a regular email  or via Connect, and can be hosted on any website for archive.
  • 19.
  • 22.
  • 23.
  • 24.
  • 26. Digital Librarian Technical Developers Content Generators Digital Evangelist Press releases, virals, podcasts, articles, posts, games, widgets and all other marketing collateral. Digital PR Strategy Content aggregation Content distribution/seeding Videos Audio Text Images Hosted Press Centre HPC, Micro-site, profile-page, website, etc. Engagement / Outreach SEO & SEM Growing network, driving traffic, awareness, etc. Digital Analyst
  • 27. PR 2.0 Creating an online presence which matches the vitality of the real world personality of the brand

Editor's Notes

  1. 1. Contact to Press could include non traditional methods such as twitter, IM,etc. 3. Multimedia content could include presentations, video, audio, etc. This content can also be social. Top Social Media Sites  (ranked by unique worldwide visitors November, 2008; comScore) Blogger (222 million) Facebook (200 million) MySpace (126 million) Wordpress (114 million) Windows Live Spaces (87 million) Yahoo Geocities (69 million) Flickr (64 million) hi5 (58 million) Orkut (46 million) Six Apart (46 million) Baidu Space (40 million) Friendster (31 million) 56.com (29 million) Webs.com (24 million) Bebo (24 million) Note: LinkedIn had 12million unique visitors in November. Social Bookmark usage   Email 35% Facebook 10% Digg 7% MySpace 6% StumbleUpon 4% Reditt 4% delicious 4% Google Bookmarks 3% Windows Live 3% Technorati 3% Others 19%