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1. ASH INF 220 Week 2 Assignment Source of
Competitive Advantage NEW
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This team assignment is meant to provide
experience with real-world applicability in
working in teams.
The “Sources of Competitive Advantage” image
above shows the focus of competitive advantage
for seven companies:
Toyota focuses on quality as its competitive
advantage.

2. IBM focuses on service as its competitive
advantage.
Wal-Mart focuses on low cost as its competitive
advantage.
Coca-Cola focuses on its proprietary products as
its competitive advantage.
Apple focuses on innovation as its competitive
advantage.
Nike focuses on brand recognition as its
competitive advantage.
Nintendo focuses on value as its competitive
advantage.
You will develop a five-slide team PowerPoint (not
including title and references slides) that analyzes
the sources of competitive advantage for your
chosen organization. Your analysis content will be
as specified in the chart below. Include citations to
support your points throughout the presentation.
Step 1: Meet your teammates in the designated
Team Project Workspace (below Week Five in the
left navigation bar).

3. Step 2: Check in with your teammates in the
designated Team Project Workspace no later than
Day 2 (Wednesday) of Week Two.
Step 3: You can determine whether to work within
the Team Project Workspace discussion area or
via email,
phone, or Google Hangouts
(https://hangouts.google.com/). Your instructor
may require you to connect in the discussion area
for participation points. Check with your
instructor before deciding this. No matter how you
connect, it is critical that you all participate
equally in this team project.
Step 4: Determine who will be responsible for each
portion of your project. The instructor will not
assign the parts. This is what you are required to
complete as a team:
Research the Ashford University Library and the
Internet as needed
Put the PowerPoint presentation slides together
Write the speaker notes
Create the required citations

4. Upload the assignment to Waypoint (only one
person needs to submit the work for the whole
team. Step 5: Create your team PowerPoint. Your
analysis content will be as specified in the chart
below. Include citations to support your points
throughout the presentation.
Slide 1: Include title of the team PowerPoint,
course name and number, instructor’s name, date
submitted, and names of team members.
Slide 2: As a team, select a company from the list of
organizations listed above that integrates
information systems to support its business
strategies. Describe the business mission and
goals of your chosen organization.
Slide(s) 3-4: As a team, describe how information
systems create competitive advantages for your
chosen organization. Analyze and identify the
types and functions of systems used in the
organization.
Slide 5: What different types of data make up “big
data” for your chosen company? Describe the big
data (what it is and how it is used). Big is a term
that describes extremely large data sets that may
be analyzed computationally to reveal patterns,
trends, and associations. Examples of big data may

5. include data in a company’s customer service
department used to solve customer problems or a
company’s use of stock market or competitive
intelligence data to predict the future (Hint: You
can find examples of big data used by the
organization by reviewing data reports on the
“Investors” or “Our Investors” tab of the
organization’s website). Justify your answers.
Slide 6: Conclusion
Slide 7: Reference list

6. include data in a company’s customer service
department used to solve customer problems or a
company’s use of stock market or competitive
intelligence data to predict the future (Hint: You
can find examples of big data used by the
organization by reviewing data reports on the
“Investors” or “Our Investors” tab of the
organization’s website). Justify your answers.
Slide 6: Conclusion
Slide 7: Reference list