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Frequently	Asked	Questions
© 2018 InsideOut Development. All rights reserved.
Creating	a	High-Impact	
Coaching	Culture	
Nancy	Q.	Smith	
Best Practices from
Organizations That Do It Right
© 2017 InsideOut Development. All rights reserved.
• Identify differences between organizations
with and without a strong coaching culture
• See steps to take to enhance a coaching
culture that drives results and grows people
What	you’ll	get	out	of	this	webinar
Nancy	Q.	Smith	
Vice President of Customer Success
About	the	survey
Did you
participate in
the survey?
Yes/No
Defining	coaching	culture	
• Shared understanding of the strategy, practice, and
application of coaching
• Coaching initiatives for all levels and populations
within the organization
• Coaching conversations flow in all directions (leader
to team member, team member to leader, peer to
peer, even self-coaching)
Survey
Results
Coaching	Programs
24.2
24.2
20.38
18	 19	 20	 21	 22	 23	 24	 25	
Organizational	
culture	
Lack	of	resources	to	
manage	program	
Leadership	buy-in	
What’s	blocking	coaching	programs?
What	is	a	coaching	culture	intended	to	solve?	
59.54
51.97
51.64
46	 48	 50	 52	 54	 56	 58	 60	 62	
Performance	issues	
Employee	expectations		
Employee	retention	issues
We	asked	people	to	rate	their	coaching	culture	
Undeveloped	
Ad	Hoc	
Intermediate	
Advanced	
Organization has not
made coaching a priority
Depends on if leaders/
manager or department
have made coaching priority
Organization-wide
coaching strategy, not
targeted with programs
Organization has an
advanced coaching
culture at all levels
Based on the four coaching
definitions, which coaching
culture matches you?
Undeveloped/Ad hoc/Intermediate/Advanced
What	the	survey	showed
What	the	survey	showed
So what’s different
about the coaching
culture leaders?
It’s	more	than	just	coaching	more
Leadership
Senior	leader	involvement	
12.4	
44.1	 38.5	
5	
37.1	
55.9	
6.3	
Very	Involved	 Involved	 Uninvolved	 Very	Uninvolved
34.7%	
Senior	leaders	walking	the	walk	
Strongly agreed or
agreed that Our	
executive	leaders	are	
our	best	coaches
16.45%
Managers &
Employees
81.53%	
95.52%	
Employees	expect	coaching	
Strongly agreed or
agreed that Our	
employees	expect	
their	leaders	to	be	
good	coaches
40.44%	
Excellent	coaches	have	more	opportunity	
Strongly agreed that
Managers	that	coach	
well	are	trusted	with	
other	responsibilities/	
further	leadership	
opportunities
23.23%
Better	coaching	is	a	manager’s	job	
Strongly	agreed	or	agreed	
that	Managers	in	our	
company	seek	out	
opportunities	to	become	
better	coaches	
41.3%	
78.6%
Good	isn’t	good	enough	
View	improving	their	
coaching	culture	as	a	
high	priority	
36.31%	
61.31%
To what level is your
organization engaged in
improving its coaching
culture?
Highly engaged/Engaged/Somewhat engaged/
Unengaged
Time	for	coaching	
Strongly agreed or
agreed that we	provide	
time	in	the	work	day	
for	coaching	to	take	
place 41.29%	
78.68%
Audiences
Where	coaching	is	targeted	
Leaders report that all
employees	are	targeted	
with	coaching	programs	
within their organization
17%	
44%
New	managers	as	a	lever	for	coaching	culture	
COACHING	FOR	NEW	MANAGERS	
	69.70%	
	37.84%
WHO	COACHES?	
55.2%		 Peers	 	40.97%		
76.38%		
Supervisors/	
direct	managers	 62.50%		
64.57%		 Mid-level	managers	 45.83%	
68.50%		 Senior	leadership	 43.75%	
47.24%	 External	coaches	 49.31%	
Everyone’s	a	coach
Strategically	bespoke	
45.21%	56.15%	
Create their coaching
programs part with
in-house	resources	and	
part	using	programs	from	
external	vendors
Creative	accountability	and	visibility	
Tying coaching results
to performance	
reviews,	promotions,	
bonuses	
15.86%	
49.61%
Challenges	to	improving	a	coaching	culture	
CHALLENGE	
50.41%		 Budget	 	51.06%		
23.14%		 Leadership	buy-in	 51.06%		
35.54%		 Organization	culture	 51.06%	
33.88%		
Lack	of	resources	to	
manage	programs	 50.35%
Culture	isn’t	optional	
81.97%	
Reported that
employee participation
in coaching programs 	
is	incentivized	or	
mandatory	 56.38%
Measurement
Business	case	and	targeting	
24.35	
20	 18.35	 18.02	
14.68	
7.35	 5.88	
2.33	
5.26	
1.52	
Employee	
engagement	
Retention	 Customer	
satisfaction	
Satisfaction	
with	leadership	
Productivity
Assessment	of	high	impact	
IMPACT	
Employee	engagement	 31.03	 11.36	
Improved	quality		
of	work	 26.09	 7.58	
Increased	leadership	
bench	strength	 26.09	 7.52
Assessment	of	high	impact	
IMPACT	
Perception	of	
leadership	quality	 23.28	 9.85	
Productivity	 23.01		 6.11	
Retention	 21.43		 6.82	
Customer	satisfaction	 21.43		 4.62
What	coaching	culture	leaders	do	
differently	
• Talk the talk and walk the walk by senior leaders
• Emphasize coaching for new managers
• Expect everyone to coach and be coached
• Prioritize making coaching culture even better
• Make it mandatory and provide incentives
• Create a business case and measure impact
The 4 must-haves
to build a
coaching culture
The	4	must-haves	to	build	a	coaching	
culture	
Share a mindset
Communicate an
understanding of what
drives performance
Adopt a methodology to
unleash performance
Build a framework that
sustains performance
Mindset	
InsideOut	Mindset	
A belief that everyone
has capacity to learn
and perform at a
higher level
What	drives	performance	
Performance	Wheel	
High performance
comes from the inside
The	GROW	Model	
1. Goal
2. Reality
3. Options
4. Way Forward
The	Methodology
Framework	–	RLAA	(	“Relay”)	
• Relevance
• Learning
• Application
• Accountability
What’s	next	
• We will provide the survey report
• Let’s talk shop!
• Want help creating or boosting
your coaching culture?
© 2018 InsideOut Development. All rights reserved.
Best time of day
to reach you?
Early morning
Early afternoon
Late afternoon
© 2018 InsideOut Development. All rights reserved.
THANK YOU!
nancyqsmith@insideoutdev.com
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CREATING A HIGH-IMPACT COACHING CULTURE: BEST PRACTICES FROM ORGANIZATIONS THAT DO IT RIGHT