Co-creation and crowd sourcing: more than just a digital practice! Off- and online interaction

THE HOUSE OF ALIJN
SYLVIE DHAENE

THEME: CO-CREATION AND CROWDSOURCING

MORE THAN JUST A DIGITAL PRACTICE!
OFF- AND ONLINE INTERACTION

DISH 2011. CONFERENCE DIGITAL STRATEGIES FOR HERITAGE. ROTTERDAM, 7/12/2011

1. BRIEF PRESENTATION OF THE HOUSE OF ALIJN

2. POSITION AND ROLE OF THE PUBLIC

3. THE PUBLIC AS CO-PRODUCER

4. THE PUBLIC AS ONLINE PARTICIPANT

5. PRACTICAL EXPERIENCES, PERCEPTIONS AND CHALLENGES


1. BRIEF PRESENTATION OF THE HOUSE OF ALIJN


FOLKLOREMUSEUM
(1932-1962)


FOLKLOREMUSEUM
(1932-1962)

MUSEUM VOOR VOLKSKUNDE
(1962-2000)


FOLKLOREMUSEUM
1932-1962

MUSEUM VOOR VOLKSKUNDE
1962-2000

HET HUIS VAN ALIJN
2000- …

HOUSE OF ALIJN MUSEUM & STUDIO ALIJN

newprofile focus on
enlargement of collectionperiod
Ghent 1900 to Flanders 20th C
EVERYDAY HERITAGE
newline of action F & F: non-profit organisation
‘breaking down’ boundaries
operatingfunds 2011: € 1.000.000
13,5 FTE: 9fte staff + 4.5 fte
newrole&position of the public 45.000 museumvisitors +
Building a new public space


2. POSITION AND ROLE OF THE PUBLIC


public participation & interaction how to reach the public?
basic concept in the museum
policy public appeals – part of the house
style since 1999
the public gets an active role
from consumer to user/producer a museum for, through and with you:

GOAL: creation of a
CALL TO PARTICIPATE
YOU CAN CONTRIBUTE
CULTURAL HERITAGE
COMMUNITY investing in an community of friends
based on shared passions, knowledge and a volunteer group
and interests
web 2.0
active use of social media
Facebook-community

MESSAGE: together we write the story
of everyday life


3. THE PUBLIC AS CO-PRODUCER


DIGITAL FILMCOLLECTION

Results of the public appeal
more than 3000 films / ca. 1000 selected
300 hours unique visual material selection
350 lenders

systematically documenting and describing
films – interviews with owners (2005-…)

temporary exhibition
Everyday life in moving images (2006-2007)

evolution towards permanent integration in
the museum presentation (2008 -…)

launch of DVD-series & commissioned
editing by filmmakers (2008 -…)


SNAPSHOTS FROM AN ALBUM

Results of the public appeal
digital photo album of 8.000 pictures
continuously growing

participation of over 300 persons
selection of pictures by museum staff

exhibitions since 2009
‘FROM THE PHOTO ALBUM’:
episodes and publications
My pet (2009)
Tomorrow we’re expecting the school
photographer (2009)
Hurray for the holidays! (2010)
Proud of my car (2011)
Their finest day (2012)

online crowd sourcing pilot project for
episode 4 ‘Proud of my car’ (2011)


everyday heritage = shared property
everybody is owner and expert

the public gets an crucial role in the set-up of the digital
photo &filmcollection

the museum as a place of memory and a depository
of everyday cultural heritage for further generations

Crowdsourcing& co-creation in HVA
= natural relation with our public


4. THE PUBLIC AS ONLINE PARTICIPANT


CROWDSOURCING House of Alijn participated in a
outsourcing tasks to the heritage pilot project commissioned
crowd. by the Flemish Government

Purpose: 2 goals
increasing, improving or
•focus on social tagging
completing one’s knowledge
•describing the museum collection in
about a subject by making an
cooperation with the public
appeal to everyone’s
knowledge.
3 partners
•HVA: content, concept, communication
•OA: technical development & support
•SMIT/IBBT: research

Budget: 20.000 Euro

2 phases
•Proud of my car April – June 2011
•Anonymous snapshots July – Dec 2011


PROUD OF MY CAR
www.huisvanalijn.be/collection/uit-het-fotoalbum-afl-4-
trots-op-mijn-auto

link with temporary exhibition
offline & online

searching for
communities of ‘experts’
car lovers, motor car clubs…

700 pictures online
420 tags + 450 comments


420 tags
WHEN
90% during the exhibition
10% afterwards

WHO
95% by 15 registrated users
5% anonymous

> 90% by 3 users
< 10% by 12 users

450 comments
80% were in fact ‘TAGS’

lesson:
digital divide is a fact !
unfamiliar use of social, digital media

ANONYMOUS SNAPSHOTS – BECOME A SUPERTAGGER


ANONYMOUS SNAPSHOTS – BECOME A SUPERTAGGER

http://www.huisvanalijn.be/collection/het-huis-van-alijn-zoekt-taggers

collection without information
not described by us = no metadata to search on

need for reaching a larger and new audience
campaign: logo – flyer – press
collaboration with organizations for seniors & adult education
tag sessions: tag? use(less)? describe pictures?

1.500 pictures online
12.000 tags + 900 comments


12.000 tags
WHEN
Project is running (soa 1/12/2011)

WHO
85% by 80 registrated users (10.210 tags)
15% anonymous (1.790 tags)

REGISTRATED USERS
30% less than 10 tags
40% between 10-100 tags
30% more than 100 tags

¼ of all registrated users gave 75 % of
all the tags

! 1 user = 20% of all tags
= SUPERTAGGER 


CHALLENGES FOR HVA
certain target groups are not familiar with online participation
the digital divide does really exist!

BUT based on the desire to share their knowledge, we can
stimulate the public to take this new move together with us

the museum has a role of motivator / educator
we ‘teach’ the public how to handle new media

never underestimate the time investment
nothing is obvious: work has to be done!

essential role of follow-up
Online engagement as part of the workflow
Importance of promotion
take care of the community


5. PRACTICAL EXPERIENCES, PERCEPTIONS AND CHALLENGES


THE PUBLIC THE ORGANISATION
a very diverse public is participating & Not for 1 project, but long term vision: durable
reactions increase approach = easy to communicate

building up respect and confidence
it’s important that the participants are
well informed about the goals and feel introducing long-lasting motivation and putting
involved forward a ‘generous operation’

the effectiveness of word-of-mouth confirming the role and contribution of the public
advertising
not the hype for the sake of it, but out of the belief
that the public can make a valuable contribution
motivating factors:
•incentive digital copy this method of working has important
•picture shown at exhibition consequences for our daily functioning
•contribution to the museum’s operation
•sharing knowledge and visible result
•sense of belonging and connection
every museum-employee is a
public collaborator!


sylvie.dhaene@huisvanalijn.be

www.huisvanalijn.be

www.facebook.com/huisvanalijn


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