1. CREATING
COLABORATIVE AND CREATIVE COMMUNITIES
2nd World Economic Forum on Local Development
Foz de Igraçu, 31 de outubro de 2013
Lala Deheinzelin
Enthusiasmo Cultural
www.laladeheinzelin.com
www.criefuturos.com
2. Futurist, Specialist in Creative Economy and Sustainability
Corporations
Commucation
Artistical
Languages
Third
Sector
NGOs
FUTURE
Goverments
Local Development
Biology and
History
International
Cooperation
Sustainability
Digital Culture
Crie Futuros
Moviment
3. Why do we talk about the future
?
The present is very different from anything
that came before.
How can we understand it?
Lala Deheinzelin
4. AIRBNB largest “hotel” in the world
On line system that makes available domestic rooms
No building , no personnel, no infrastructure or communication expenses.
PRE-EXISTING STRUCTURES + INTELIGENCE + TECHNOLOGY + COLABORATION
Lala Deheinzelin
5. INDUSTRIAL ERA – Natural resources, infra-structure
Tangible = Finite
CONSUMED BY USE
COMPETITION
Change
of Era
Creative Economy, New Technologies , Collaboration
Intangible = Infinite
MULTIPLIED BY USE
COLLABORATION
Lala Deheinzelin
6. Industrial Era – Naturals resources, infra-structure
Tangible = Finite
Economy of Scarcity
LINEAR Growth, 5 + 5 = 10
30 steps= 30 meters
Creative Economy, New Technologies, Collaboration
Intangible = Infinite
Economy of Abundance
EXPONENTIAL Growht , 5x5x5x5x5= 3.125
30 steps= 26 times around the planet
Lala Deheinzelin
7. Why do we talk about the future
?
From scarce to abundant
Centrality of the intangibles
Lala Deheinzelin
9. Brazil: World Cup and
Olympic Games
And the “software” ?
Management, Education,
ITCs, entrepreneurship?
IDB: 3% of investments
2D
“Lenses”
Tangible
Intangible
Tangible, the “hardware”:
New facilities, highways,
etc.
IDB: 97% of investments
Lala Deheinzelin
11. Creative Cities and Territories
MEDELLÍN COLOMBIA
From drugs Cartel to the most
innovative city of the world
HOW ?
40 % of the city budget on education and
culture
12. Why do we talk about the future
?
From scarcity to abundance
Netweaved distributed processes
Lala Deheinzelin
13. CENTRALIZED
DISTRIBUTED
• TANGIBLE
• INTANGIBLE
• LINEAR
• EXPONENTIAL
• RESTRICTED AND SCARCE
FLOW
• INFINITE PATHS, FLOW
• UNIDIMENSIONAL
(quantitative, one currency)
• REPRODUCTION
• SCARCITY
• MULTIDIMENSIONAL (
qualitative, multi currency)
• CREATION
• ABUNDANCE
14. LINEAR = focus on tangibles/ infra-struture + centralized processes
EXPONENTIAL = focus on intangibles/ creatives + network processes, distributed
HOW TO MAKE GOOD USE OF EXPONENTIAL POSSIBILITIES?
EXPONENTIAL CYCLE OF ABUNDANCE
Lala Deheinzelin
15. Why do we talk about the future
?
Exponential cycle of Abundance
Lala Deheinzelin , 2012
16. D sociopolitical
COLLABORATIVE
Distributed Models of
business and organization
Focus on Common Wealth
Intangibles + new
technologies results in
D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy
key: broaden the
concept of
wealth and
quality life
D monetary – solidary
MULTIDIMENSIONAL
WEALTH
4D: Social, Cultural,
Financial, Environmental
Assets
EXPONENTIAL
CYCLE OF
ABUNDANCE
become visible and
operational thanks to
D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
18. Creative Economy+ Collaborative – Intangibles
Resources that that renew and multiply with use
Have greater activation potential, fostering the
environment
Financial Results + Environmental, Social, Cultural
ESTRATEGIC PRIORITY
AND
KEY FOR SUSTAINABILITY
Lala Deheinzelin
19. Creating Creative and Collaborative Communities
Cultural Dimension
INTANGIBLE ASSETS
Comprehend
The local intangible assets + community desired
futures
Communicate
Story telling : share local differentials and
common vision
20. EXPONENTIAL
CYCLE OF
ABUNDANCE
D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy
become visible and
operational thanks to
D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
22. Creating Creative and Collaborative Communities
Environmental Dimension
INFORMATION AND COMUNICATION TECHNOLOGIES
Connect
Local available spaces, equipments,
materials + local will
Care
Generate growth through taking care os
people, environment, rights, etc
23. D sociopolitical
COLLABORATIVE
Distributed models of
business and organization
Focus on Common Wealth
Intangibles + new
technologies results in
D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy
EXPONENTIAL
CYCLE OF
ABUNDANCE
become visible and
operational thanks to
D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
24. SOLE – Self Organized Learning Environements
http://www.ted.com/pages/sole_challenge
0,1 % of the “Diaspora de Cape Verde” as tutor 1 h/w = workload
of 3.000 school year/class
25. Creating Creative and Collaborative Communities
Social Dimension
NETWORK IN ACTION
COLABORATE
Integrated action: from competition to
collaboration
CELEBRATE
Joy and beauty as a means to mobilize
collective action
26. D sociopolitical
COLLABORATIVE
key: broaden the
concept of
Distributed models of
wealth and
business and organization
quality life
Focus on Common Wealth
Intangibles + new
technologies results in
D techno - natural
NEW TECHNOLOGIES
Virtual Worlds
Sharing Economy
D monetary – solidary
MULTIDIMENSIONAL
WEALTH
4D: Social, Cultural,
Financial, Environmental
Assets
EXPONENTIAL
CYCLE OF
ABUNDANCE
become visible and
operational thanks to
D symbolic cultural
INTANGIBLE ASSETS
Desirable futures
Cultural Diversity
Experience
29. SOCIAL
Collective activities
Community and family relationships
Policies/ Laws / standards
Reputation / Visibility/
Media/ Press/ Dissemination
Connections /Alliances/Contacts
Networks/Clubs/ Collectives
ENVIRONMENTAL
Equipment
Available spaces, totally or in part
Special places, nature and monuments
Biodiversity, nature
Raw material and reusable residues
Body and health
4D
RESOURCES
FINANCIAL
Funding/Tenders/Funds
Investments
Markets/ Products for Distribution
Working hours/ Voluntary works
Complementary currencies
CULTURAL
Artistic Languages
Traditional knowledge and doings
Formal Knowledge/ Research
History/ Myths/ Curiosities/ Traditions
Values/ Attributes/ Differentials
Social cultural technologies
Events/ festivities/calendar
Unique experiences / leisure/ hobbies/
30. SOCIAL
Does it generate more connections,
joint action and things made in a “co”
way ?
ENVIRONMENTAL
Does it optimize and
generate techno –
natural resources ?
4D
RESULTS
FINANTIAL
Does it generate flows,
wealth and wellbeing
in the 4Ds ?
CULTURAL
Does it generate
knowledge, criativity,
experiences ?
33. “Fora do Eixo”:
2009 – 30% in currency , 70% in Collaborative
2010 – 15% in currency, 85% in Collaborative
More than 88 millions circulated
34. Creating Creative and Collaborative Communities
Financial Dimension
MULTIDIMENSIONAL WEALTH
CIRCULATE
Generate fair flows of 4D resources and
results
CREDIT
Systematization: indicators and measures
for wealth beyond finance
35. Social Dimension
NETWORK SOCIETY
Financial Dimension
4D PROSPERITY
COLLABORATE
CELEBRATE
CREDIT
CIRCULATE
Creating Creative and Collaborative Communities
Environmental
Dimension
INFORMATION
AND COMMUNICATION
TECHNOLOGIES
CONNECT
CARE
Cultural Dimension
INTANGIBLE ASSETS
COMPREHEND
COMMUNICATE
36. YEahh !!! Another world is possible !
We have resources, knowledge and people !!
Lala Deheinzelin
37. THANK YOU !
My “nourishment”: is your statement!
www.laladeheinzelin.com
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Lala Deheinzelin
lala@enthusiasmo.com.br