Insurance Innovation Award-Allianz Deutschland AG

1. © Copyright Allianz
THE PROJECT
ALLIANZ DEUTSCHLAND AG
JUNE 2018

2. © Copyright Allianz 2
GET STARTED AND LIVE A NEW, MORE
ACTIVE LIFE WITH ALL.ACTIVE!
Collect points, reward yourself with attractive
prizes and live a healthier life.
_________________________
www.all-active.com

3. © Copyright Allianz
Regardless whether you prefer running, biking
or walking – track your sports activities with
the Runtastic app, collect points and receive
great benefits.
STATUS & BENEFITS
3
ALL.ACTIVE – YOUR REWARD FOR AN ACTIVE
LIFESTYLE
With every minute you are active, you earn
one point until you‘re getting closer to the
golden status.
Exciting benefits and the bronze status await
you already after 50 minutes being active.
Jane Doe

4. © Copyright Allianz
ALL.ACTIVE – GET MOTIVATED AND CHALLENGE
YOURSELF
Take on monthly sporty challenges and use
ALL.ACTIVE as your motivational aid.
CHALLENGES & PRIZES
4
You have the chance to win attractive prizes
after every successfully passed challenge –
such as a signed World Cup shirt, starting
places for the Berlin Marathon or a special
FC Bayern VIP weekend. Jane Doe

5. © Copyright Allianz 5
ALL.ACTIVE – NEW EXCLUSIVE CONTENT FOR ALL
USERS AVAILABLE WEEKLY
The new free program serves as perfect
guide and informs you about topics all
about fitness, health, motivation, nutrition
and insurance.
CONTENT & COMMUNITY
Invite your friends to ALL.ACTIVE and share
your progresses with our community by
using the #allactive on Instagram. Or follow
our official instagram account.

6. © Copyright Allianz
TRACK YOUR ACTIVITIES
WITH RUNTASTIC
HOW IT WORKS – REGISTER ON ALL.ACTIVE AND
CONNECT RUNTASTIC ACCOUNT
6
DOWNLOAD
RUNTASTIC APP
REGISTER ON
WWW.ALL-ACTIVE.COM
AUTOMATICALLY
COLLECT POINTS ON
ALL.ACTIVE
1 2 3 4

7. © Copyright Allianz
INFLUENCER
7
…
INTERNAL CAMPAIGNS
FACEBOOK
YOUTUBE PRESS
Allianz
Runtastic
Others
…
SOCIAL MEDIA
NEWSLETTER, BLOG
AMBASSADORS
MARKETING - BOTH PARTNERS ACTIVATE THEIR
CHANNELS
IN APP
ADVERTISING
BLOG
…

8. © Copyright Allianz 8
80% of all users have
reached a status level
>15 benefit &
challenge partners … and
the number is growing
> 53.000
activities uploaded since
Go-Live
~ 1/2 of all users
have even silver or gold
status
89% of the users
uploaded at least one
activity
~ 1/3 of all users
have participated in the 3rd
challenge
~ 3 Mio.
active Minutes in
May & June
FIRST RESULTS – WE HAVE A GOOD PLATFORM
PERFORMANCE WITH EXCELLENT INTERACTION
> 370.000
page views since Go-
Live

9. © Copyright Allianz
Two strong brands
PARTNERSHIP ALLIANZ & RUNTASTIC – CO-
CREATION IS THE KEY TO SUCCESS
9
Co-Creation with focus on
core competencies of each
partner
Non-hierarchical project
with agile processes for a
fast development
Using Marketing Channels
of both partners
Win – Win situation for
both
Using strong network for
acquisition of new benefit
partner

10. © Copyright Allianz
STRATEGIC BENEFITS – IN DIFFERENT WAYS…
10
ECONOMIC
RATIONALE
 Lead generation
 New customer acquisition
 Cross- & up-selling
 Positive impact on the net
promoter score
 High brand fit with a positive
image impact
 Interesting, high potential target
group
 Further strategic developments
of the partnership
 Know-how-transfer: working
together with a „pure digital
player“ with the focus on
mobile first
 User activation and digital
interaction
 Creating new innovative, digital
touchpoints and
communication channels
DIGITAL STRATEGIC
RATIONALE
STRATEGIC
RATIONALE

11. © Copyright Allianz
WHY IT IS WORTH STARTING A
PLATFORM-PARTNERSHIP TOGETHER
11
WE SAY:
Develop a great
partnership with
added value for
both companies.
WE SAY:
We believe in the
concept.
WE SAY:
Reach new
customers through
innovative and
digital touchpoints.
WE SAY:
Many strategic
developments are
possible.
WE SAY:
It’s a topic with high
interest and IT’S
FUN!