Consumer Campaigns Using ScratchCoupons

Scratch Coupons
Scratch coupons and lucky draw campaign management
Copyright © Birdvision Consulting Pvt. Ltd. All right reserved.

About us
 Scratch coupons and lucky draw campaign management is a product of Birdvision Consulting Pvt. Ltd.
 Birdvision is a 8 year old Pune based firm that works in domain of Loyalty, Campaign automation and IT
based marketing services.
 We have an in-house team of technology, marketing and digital experts who have provided innovative IT
based solutions to some of the leading brands across sectors.
 Some of our key clients with relationship over 5 years or more include Bridgestone, Kotak life insurance,
Pidilite, Saurashtra cement, Pernod Ricard and many more.

Scratch Coupons
Scratch coupons and lucky draw campaign management
 Scratch coupons and lucky draw campaign management is a completely automated platform to run consumer
campaigns.
 The entire workflow for generating unique and random codes, SMS and mail gateway for response, winner selection,
Winner publishing and reward fulfilment is automated.
 Workflow varies depending on the target segment, budget and campaign deliverables.
 Complete end to end campaign management including non IT services like scratch card printing, customer support
and reward sourcing and delivery.
 One of the best track records in campaign metrics like transparency, participation and turnaround time.

Our solution includes
Coupon codes
Platform to generate
unique coupon codes.
Codes can be mapped
to geography, product
etc.
Scratch card printing
Scratch card printing
according to requirement.
Campaign web pages
and illustrations
Consumer interface
(Website), Microsite
and banners
illustrations.

Work Flow
SMS/ Missed call/IVR
workflow creation.
Rewards
Digital/ Physical
rewards (PAN India
delivery for physical
rewards)
Reports
Reports and
analytics (Real
time dashboards)
Our solution includes

Case Studies : Consumer campaign to increase engagement
Our client
Our client is a market leader in the Indian Antivirus industry and sells its
product in market through more than 10,000 retail outlets across India.
Client brief
They wanted to run a lucky draw consumer campaign that engages
customers and gain their trust through complete transparency. They wanted
to let consumers see winner selection process, winner declaration,
communication and rewards delivery.
Our solution
So, we created a workflow that could collect data from client API, select
winners on weekly basis, communicate through SMS and email with
winners and keep client manager updated through a real time dashboard. We
set the campaign live and thousands of consumers participated through
scratch coupons and had a pleasant experience.
Results
Campaign saw a 15% more participation and engagement with consumers
where the page repeat visits were from over 50% of audience.
As the entire process was automated, manager could focus and track the
success metric on campaign. Copyright © Birdvision Consulting Pvt. Ltd. All right reserved.

Case Studies: Consumer campaign to increase sales
Our client
Our client is one of the largest players in the Alcohol industry worldwide. In
India(since alcohol is a state subject) client distributes its range of products
through more than15,000 retailers in one of the states.
Client brief
They wanted to digitize complete consumer campaign and wanted real time data
of unique consumers, repeat purchase, pattern, secondary sales etc. Also, they
wanted to deliver reward instantly and directly to consumers immediately.
Our solution
For this, we created a unique workflow to run consumer campaign with the theme
of “scratch the card on bottle and gets a digital reward immediately”. The
campaign had a real time dashboard for the client to get the campaign insights on
real business.
Results
Sales in the campaign period was up by 5-6 % from last year. promoters manning
the campaigns at dealer shops received a positive feedback whereas campaign
cost came down by over 30% since everything was digitally automated and
campaign was scaled up from 500 to 1000 shops less than 5 days.

Case Studies: Consumer campaign to increase participation
Our client
Our client is a start up in the payment solutions space. Client has some interesting use
cases for the blue collar employees in the manufacturing and services industries.
Client has a pre-paid card linked to mobile app and delivers various services likes loan
against salary, expense management, Forex and cash management through the card.
Client brief
They wanted to run a “Use our card and get lucky” campaign to increase active user
base. They wanted to declare over 2000 winners in the campaign daily, weekly and
monthly and Gift delivery across India which should be trackable by winner and
marketing team. Also, campaign success metric should be available through real time
dashboards.
Our solution helped client in automating the entire process of consumer campaign.
The winner selection, declaration and communication to winners got automated and
client had total control over campaign with real time reports and widgets
Our solution
Results
The results were fruitful as the entire process needed minimal bandwidth on part of
the marketing team, Card usage continually rose during the duration of campaign and
Average ticket size also increased during the campaign.

Our Clients

Our other services
1. Marketing/ Promotional
material marketplace for
Brands to source
promotional materials
across India
2. Gifting automation platform
for HR managers to
distribute gifts to their
employees on occasions like
joining, anniversary or
festivals etc.

3. Digital KYC platform for Brands to
enrol their distribution partners like
retailers, dealers etc
4. Cross channel marketing automation
Our other services

Transactional Platform – Redemption Portal
Ecosystem – Sales & Service Providers
We do:
• Rewards & Loyalty Programs
• Campaigns Management
• Logo stores
• Primary Data Collection & Validation
• Insights Reports & Analysis
Gamification Platform – Engaged Participants
Trends & Analytics – Making Sense
Mobile Apps – Reaching out across the spectrum
Wallets & Virtual Currency
Smart Cards, Mobile Card & Vouchers
Who can use our services ?
Enterprise: Channel & Sales force, Employees, End consumers.
Consumer: Merchants & End users
ENGAGEMENT: Rewards, Loyalty & Recognition

Contact us at
Birdvision Consulting Pvt. Ltd.
112, 1st Floor, Bizzbay Mall
Opp. Clover Hills, NIBM - Undri Road
Kondhwa, Pune - 411048
Mr. Kapil Rana
Sales and Marketing head
9921460839, 7350003213

Consumer Campaigns Using ScratchCoupons

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