Social Movements: the role of the media

1. Social Movements:
THE ROLE OF SOCIAL MEDIA AND MEDIA
@RUTHSCOTT

2. How do we consume?
80% of adults – Traditional Print Media
Daily
83% Listen to the radio daily
94% Have signed up to at least one
social media platform

3. Social Media Platforms
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Social Media Users in Ireland – (Total Pop. 4.595m)
Facebook Twitter LinkedIn Google + Instagram Snapchat

4. Sedentary Ireland
180 minutes of live TV per
day

6. Battle of the Bulge

7. Battle of the Bulge
Operation Transformation
 360 degree
 Participants – All winners
 Community Based
 Manageable exercise plan
 Paradigm shift
The Biggest Loser
 TV & Online
 Contestants – Winner $250k
 “Show House” Based
 Extreme overtraining (6-10h per day)
 Temporary quick-fix

8. Fat Shaming???

9. Instagram

10. Instagram

11. Instagram

12. Facebook

13. Banned

14. What next?
Unique challenges
No “one size fits all” solution
Embrace new technologies
Leave your comfort zone

15. Social Movements:
THE ROLE OF SOCIAL MEDIA AND MEDIA
@RUTHSCOTT