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SWINGGROUP
Boosting Results
How to set up a
successful incentive
programme?
#SGEvents16
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
YOUR COMPANY’S
CHALLENGES
BUILDING A PROFITABLE BUSINESS
Increase turnover
or margins?
A great end-of-year gift
for your staff?
Increase productivity
of your dealers?
Original welcome gift for
your new customers?
Better staff
performance?
Motivating dealers
at the launch of
your new product?
Stimulate
stock sale?
Increase customer loyalty?
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
IMPROVING
PERFORMANCE
ACHIEVING YOUR COMPANY GOALS FASTER
IMPROVE PERFORMANCE
© SwingGroup 2016
OUR VISION
“Loyalty is the solid basis to achieve your strategic goals
faster and improve your Customer Lifetime Value.”
R...
SELF-DETERMINATION THEORY
- DECI & RYAN
© SwingGroup 2016
Deci, E.L. & Ryan, R.M. [2000]. The “what” and “why” of goal pus...
TWO-FACTOR THEORY
– HERZBERG 1/3
© SwingGroup 2016http://en.wikipedia.org/wiki/Self-determination_theory
TWO-FACTOR THEORY
– HERZBERG 2/3
© SwingGroup 2016
TWO-FACTOR THEORY
– HERZBERG 3/3
© SwingGroup 2016
4 INTRINSIC REWARDS THEORY
– KENNETH THOMAS
© SwingGroup 2016http://iveybusinessjournal.com/topics/the-workplace/the-four-...
THE CANE MODEL OF MOTIVATION
© SwingGroup 2016
LAW OF EFFECT - THORNDIKE
• Reward = enforces behaviour
• Punish = limits behaviour
• Cats in box were encouraged to escap...
IMPACT OF UNFAIRNESS
© SwingGroup 2016
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
THE VALUE OF TANGIBLE
INCENTIVE PROGRAMMES
THE ABILITY TO MEET OBJECTIVES
© SwingGroup 2016Incentives, Motivation and Workplace performance: Research & Best Practices
IMPROVE PERFORMANCE
© SwingGroup 2016Incentives, Motivation and Workplace performance: Research & Best Practices
ENGAGE PARTICIPANTS
© SwingGroup 2016Incentives, Motivation and Workplace performance: Research & Best Practices
LT- outperform ST-PROGRAMMES
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
CASE WÜRTH
TURNOVER INCREASE
WÜRTH
• Sales campaign for professional customers
• Target: increase turnover by 15%
• Points for each purchase
• Incentiv...
WÜRTH
• Integrated communications
• Customised campaign website
• DM, e-mailings, online messages, events
• Temporary prom...
SwingLoyalty - Login
© SwingGroup 2016
SwingLoyalty - Home
© SwingGroup 2016
SwingLoyalty - Points
© SwingGroup 2016
WÜRTH
• Result
• +12% turnover
• Vs. Market average : +5%
• Visit http://www.swinggroup.eu/ENG/Caseoverview.aspx
for other...
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
INCENTIVE PROGRAMME
DESIGN MODELS
BEST DESIGN TO INFLUENCE PERFORMANCE
THE PIBI MODEL
© SwingGroup 2015
THE INCENTIVE ENGAGEMENT
MODEL
© SwingGroup 2015
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
STEPS TOWARDS A
SUCCESSFUL INCENTIVE
PROGRAMME
EFFECTIVE ROI
KEY SUCCESS FACTORS
1. Results-oriented strategy
2. Programme types
3. 1-to-1 concept
4. Activation drives engagement
5. I...
1. RESULTS-ORIENTED STRATEGY
• Thorough analysis of
o Strategic goal(s) & objectives
o Target group(s)
o Corporate culture...
2. PROGRAMME TYPES
• Points based VS non-points based
o Short term or long term
o One time only or multiple login
• Progra...
3. ONE-TO-ONE CONCEPT
• Unique login identifies participant
• Online loyalty platform adapts automatically to person
loggi...
4. ACTIVATION DRIVES
ENGAGEMENT
• Incentive platform accessible online 24/7
• Regular interaction with the participants
o ...
5. INTEGRATED
COMMUNICATIONS
• Define communication strategy and communication
plan to help achieve the incentive campaign...
6. INSPIRING INCENTIVES
• Start with best practice incentive basket
• Constantly updated to meet the specific wishes of th...
7. SMART TECHNOLOGY
• Easy to set up, manage, monitor and adjust
• Operates & measures ROI
• Immediate adjustment in funct...
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
INCENTIVE PROGRAMME
POSSIBILITIES
TURNKEY OR TAILOR-MADE
INCENTIVE PROGRAMME GRID
© SwingGroup 2016
INCENTIVES REWARDS
Points-based Earn & Burn
Long(er) term
/
Non Points-based /
...
SWINGGIFT
THE SMART GIFT VOUCHER
BENELUX OFFER
+ 50 retail vouchers: AS Adventure, Dreamland,
Decathlon, FNAC, Galleria Inno, JBC, Planet Parfum...
+ 100 g...
SwingGift Lite – B2B and B2B2C customers
© SwingGroup 2016
SwingGift Lite – B2B and B2B2C customers
© SwingGroup 2016
SwingGift Lite – B2B and B2B2C customers
© SwingGroup 2016
SwingGift Plus – B2B customers – Quick
© SwingGroup 2016
SwingGift Plus – B2B employees – Q8
© SwingGroup 2016
SwingGift Plus – B2B customers – Insites Consulting
© SwingGroup 2016
SWINGSHOP
REWARDING MILESTONES
THE EASY WAY
GLOBAL OFFER
SHORT-TERM INCENTIVE AND LOYALTY PROGRAMMES:
• Earn rewards by achieving targets and/or milestones
• One-time...
SwingShop - Luminus - Login
© SwingGroup 2016
SwingShop - Luminus - Home
© SwingGroup 2016
SwingShop - Luminus - Orderpage
© SwingGroup 2016
SWINGLOYALTY
INSPIRING PEOPLE, BOOSTING
RESULTS
GLOBAL OFFER
LONG-TERM INCENTIVE AND LOYALTY PROGRAMMES:
• Earn points by achieving targets
• Redeem points for incentives...
SwingLoyalty Lite - Enfocus - Home
© SwingGroup 2016
SwingLoyalty Lite - GM - Home
© SwingGroup 2015
SwingLoyalty Plus - Thomas Cook - Points
© SwingGroup 2016
SwingLoyalty Plus - Thomas Cook - Gifts
© SwingGroup 2016
SwingLoyalty Plus - Thomas Cook - Gifts
© SwingGroup 2016
SwingLoyalty Pro - Pioneer Benelux - Home
© SwingGroup 2016
SwingLoyalty Pro - Pioneer Benelux - Gifts
© SwingGroup 2016
SwingLoyalty Pro - Pioneer Benelux - Points
© SwingGroup 2016
SwingLoyalty Pro - Pioneer Benelux - Incentive trip page
© SwingGroup 2016
SwingLoyalty Pro - Citroën Belux - Login
© SwingGroup 2016
SwingLoyalty Pro - Citroën Belux - Home
© SwingGroup 2016
SwingLoyalty Pro - Citroën Belux - Gifts
© SwingGroup 2016
SwingLoyalty Pro - Citroën Belux - Points
© SwingGroup 2016
SwingLoyalty Pro - Citroën Belux - Kickoff DM © SwingGroup 2016
SwingLoyalty Pro - Citroën Belux - E-mailing
© SwingGroup 2016
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
KEY CHALLENGES
CAMPAIGN CRITICAL MILESTONES
KEY CHALLENGES
1. Data management
2. Data security
3. Customised incentives
4. Buy in
5. Target-driven communication
6. Ta...
1. DATA MANAGEMENT
• Proper data management
o incentive campaign opportunities
o boosts competitive advantage
• Update mar...
2. DATA SECURITY
• Protect your company’s incentive campaign
investments and reputation
• Multi-tier admin and management ...
3. CUSTOMISED INCENTIVES
• Personalised incentives lead to
o more motivation
o greater performance gains
• Supplier indepe...
4. BUY IN
• Get buy in first of your most important stakeholders
before rolling out your incentive programme
o Sales reps
...
5. TARGET-DRIVEN
COMMUNICATION
• Communication is key for success = clear, creative,
continuous
o Main challenge: “How to ...
6. TAXATION
• Inform your participants upfront on taxation issues
• Use double opt in procedure to ensure crystal-clear
un...
7. BUDGET PROPERLY
• Define overall available incentive budget per target group
• Split up the cost drivers
• Support serv...
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
MOTISHA
INCENTIVE
SOFTWARE
SCALABLE AND FLEXIBLE
Fully integrated incentive & reward management platform
MOTISHA™ STATE-OF-THE-ART
TECHNOLOGY PLATFORM
© SwingGroup 2016
So...
© SwingGroup 2016
MOTISHA™ CONCEPTUAL MODEL
MOTISHA™ CONCEPTUAL MODEL
• Customers:
• B2C
• B2B
• Employees:
• Sales
• Other
• Sales:
• Professional/Agent
• Dealer/Cha...
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
MOTISHA
CLIENT- AND
SUPPLIERZONE
MASTERING RETURN ON
INVESTMENT
CLIENT- AND SUPPLIERZONE
EASY-TO-USE:
• KPI Dashboard
• 24/7
• High database connectivity with external platforms
© SwingG...
SWINGGROUP
Boosting results
1. Your company’s challenges
2. Improving performance
3. The value of tangible Incentive Progr...
REFERENCES
SATISFIED CUSTOMERS
MORE INSPIRING
• Proof of concept in Benelux since 2004
• Programmes sold in 6 countries:
• BeNeLux – France - Germany – U...
AWARD-WINNING SOFTWARE
© SwingGroup 2016
Best use of
technology
in a motivation
solution
KBC - Vipping
Most improved
busin...
REFERENCES
• SECTORS: automotive, food, government,
services, industry...
• REGIONS: Benelux, Europe, worldwide
• TYPE OF ...
SWINGGROUP’S
References
Thank you for your
attention
SwingGroup Benelux
Dampoortstraat 265 b3
8310 Brugge
Belgium
Tel. +32 (0)50 50 24 61
sales@sw...
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Hands-on tips and tricks on:
- improving performance
- motivational models
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How to set up a successful incentive programme?

  1. 1. SWINGGROUP Boosting Results How to set up a successful incentive programme? #SGEvents16
  2. 2. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  3. 3. YOUR COMPANY’S CHALLENGES BUILDING A PROFITABLE BUSINESS
  4. 4. Increase turnover or margins?
  5. 5. A great end-of-year gift for your staff?
  6. 6. Increase productivity of your dealers?
  7. 7. Original welcome gift for your new customers?
  8. 8. Better staff performance?
  9. 9. Motivating dealers at the launch of your new product?
  10. 10. Stimulate stock sale?
  11. 11. Increase customer loyalty?
  12. 12. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  13. 13. IMPROVING PERFORMANCE ACHIEVING YOUR COMPANY GOALS FASTER
  14. 14. IMPROVE PERFORMANCE © SwingGroup 2016
  15. 15. OUR VISION “Loyalty is the solid basis to achieve your strategic goals faster and improve your Customer Lifetime Value.” Reward: to reward  Incentive: to encourage  “Engaged companies outperform their competition.” © SwingGroup 2016
  16. 16. SELF-DETERMINATION THEORY - DECI & RYAN © SwingGroup 2016 Deci, E.L. & Ryan, R.M. [2000]. The “what” and “why” of goal pusruits: human needs and the self – determination of behaviour. Psychological inquiry, 11, 227 - 268
  17. 17. TWO-FACTOR THEORY – HERZBERG 1/3 © SwingGroup 2016http://en.wikipedia.org/wiki/Self-determination_theory
  18. 18. TWO-FACTOR THEORY – HERZBERG 2/3 © SwingGroup 2016
  19. 19. TWO-FACTOR THEORY – HERZBERG 3/3 © SwingGroup 2016
  20. 20. 4 INTRINSIC REWARDS THEORY – KENNETH THOMAS © SwingGroup 2016http://iveybusinessjournal.com/topics/the-workplace/the-four-intrinsic-rewards-that-drive-employee-engagement “A sense of choice” “A sense of competence” “A sense of meaningfulness” “A sense of progress”
  21. 21. THE CANE MODEL OF MOTIVATION © SwingGroup 2016
  22. 22. LAW OF EFFECT - THORNDIKE • Reward = enforces behaviour • Punish = limits behaviour • Cats in box were encouraged to escape to reach a scrap of fish placed outside. • Cats learnt that pressing the lever would have favorable consequences and they would adopt this behavior, becoming increasingly quick at pressing the lever. © SwingGroup 2016
  23. 23. IMPACT OF UNFAIRNESS © SwingGroup 2016
  24. 24. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2015
  25. 25. THE VALUE OF TANGIBLE INCENTIVE PROGRAMMES THE ABILITY TO MEET OBJECTIVES
  26. 26. © SwingGroup 2016Incentives, Motivation and Workplace performance: Research & Best Practices IMPROVE PERFORMANCE
  27. 27. © SwingGroup 2016Incentives, Motivation and Workplace performance: Research & Best Practices ENGAGE PARTICIPANTS
  28. 28. © SwingGroup 2016Incentives, Motivation and Workplace performance: Research & Best Practices LT- outperform ST-PROGRAMMES
  29. 29. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  30. 30. CASE WÜRTH TURNOVER INCREASE
  31. 31. WÜRTH • Sales campaign for professional customers • Target: increase turnover by 15% • Points for each purchase • Incentives: gift vouchers (amusement park, weekends, helicopter ride…) • Ranking: gold – silver – bronze customers © SwingGroup 2016
  32. 32. WÜRTH • Integrated communications • Customised campaign website • DM, e-mailings, online messages, events • Temporary promotions o Double points from X tot Y o Extra gifts (barbecue, Senseo, travel cheques...) o Proms VIP Night for 50 highest climbers © SwingGroup 2016
  33. 33. SwingLoyalty - Login © SwingGroup 2016
  34. 34. SwingLoyalty - Home © SwingGroup 2016
  35. 35. SwingLoyalty - Points © SwingGroup 2016
  36. 36. WÜRTH • Result • +12% turnover • Vs. Market average : +5% • Visit http://www.swinggroup.eu/ENG/Caseoverview.aspx for other successful cases © SwingGroup 2016
  37. 37. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  38. 38. INCENTIVE PROGRAMME DESIGN MODELS BEST DESIGN TO INFLUENCE PERFORMANCE
  39. 39. THE PIBI MODEL © SwingGroup 2015
  40. 40. THE INCENTIVE ENGAGEMENT MODEL © SwingGroup 2015
  41. 41. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  42. 42. STEPS TOWARDS A SUCCESSFUL INCENTIVE PROGRAMME EFFECTIVE ROI
  43. 43. KEY SUCCESS FACTORS 1. Results-oriented strategy 2. Programme types 3. 1-to-1 concept 4. Activation drives engagement 5. Integrated communications 6. Inspiring incentives 7. Smart technology © SwingGroup 2016
  44. 44. 1. RESULTS-ORIENTED STRATEGY • Thorough analysis of o Strategic goal(s) & objectives o Target group(s) o Corporate culture o Previous campaigns, etc. • Translation into o Targets based on the organisation’s strategic goals o Inspiring incentive & reward offer o Smart communication activation strategy o Chrystal-clear Incentive Programme rules © SwingGroup 2016
  45. 45. 2. PROGRAMME TYPES • Points based VS non-points based o Short term or long term o One time only or multiple login • Programme schemes: o Quota-Based Programmes = most effective o Piece-Rate Incentive programmes = significantly less effective than quota-based = significantly more effective than tournament schemes or fixed-rate o Tournament Programmes = equal to fixed-rate o Fixed-Rate Incentives © SwingGroup 2016
  46. 46. 3. ONE-TO-ONE CONCEPT • Unique login identifies participant • Online loyalty platform adapts automatically to person logging in o texts o images o incentives o programme rules o … • Customised recognition approach © SwingGroup 2016
  47. 47. 4. ACTIVATION DRIVES ENGAGEMENT • Incentive platform accessible online 24/7 • Regular interaction with the participants o Platform messages, DM, e-mailings, SMS... • Activation through questionnaires, contests, etc. o In line with programme concept (knowledge test, sweepstakes…) o Immediate rewards for participation • Links to the real world through membership card, events, mobile app… © SwingGroup 2016
  48. 48. 5. INTEGRATED COMMUNICATIONS • Define communication strategy and communication plan to help achieve the incentive campaign goals • Create recognisable incentive campaign concept • In line with company corporate identity • Deliverables reinforcing the incentive campaign concept • Online incentive platform as beacon © SwingGroup 2016
  49. 49. 6. INSPIRING INCENTIVES • Start with best practice incentive basket • Constantly updated to meet the specific wishes of the participants/company • Incentive selections in line with campaign concept • Be aware of new trends and/or products = this can boost your campaign e.g. new Iphone6 • Fulfill the awards in a timely manner in order to reinforce the motivational message © SwingGroup 2016
  50. 50. 7. SMART TECHNOLOGY • Easy to set up, manage, monitor and adjust • Operates & measures ROI • Immediate adjustment in function of results and/or opportunities o Adding or adjusting rules o Adding or deleting incentives o Adding or disabling modules o Adding or deleting participants • Customised to your required degree of personalisation • Managed from your campaign cockpit © SwingGroup 2016
  51. 51. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  52. 52. INCENTIVE PROGRAMME POSSIBILITIES TURNKEY OR TAILOR-MADE
  53. 53. INCENTIVE PROGRAMME GRID © SwingGroup 2016 INCENTIVES REWARDS Points-based Earn & Burn Long(er) term / Non Points-based / Instant reward Short term Campaign Goal Incentive & Loyalty Recognition & Loyalty Target Group(s) Customers, Employees, Sales Incentives Experiences, Events, Gifts, Vouchers, ... SwingGroup products SwingLoyalty SwingShop SwingGift
  54. 54. SWINGGIFT THE SMART GIFT VOUCHER
  55. 55. BENELUX OFFER + 50 retail vouchers: AS Adventure, Dreamland, Decathlon, FNAC, Galleria Inno, JBC, Planet Parfum... + 100 gift experiences: Antwerp Ballooning, Bongo, Cadeaubox, Giftfor2, Plopsaland, SnowWorld… + 30 webshops: Bol.com, Fleurop interflora, JewelCard, TheEmotionCompany... + 200 digivouchers: Base, Bart Smit, ICI Paris XL, Kinepolis, Kinderen Koning, Magnus, MaasMechelen Village, Mamzel, Zumba, Zalando... © SwingGroup 2016
  56. 56. SwingGift Lite – B2B and B2B2C customers © SwingGroup 2016
  57. 57. SwingGift Lite – B2B and B2B2C customers © SwingGroup 2016
  58. 58. SwingGift Lite – B2B and B2B2C customers © SwingGroup 2016
  59. 59. SwingGift Plus – B2B customers – Quick © SwingGroup 2016
  60. 60. SwingGift Plus – B2B employees – Q8 © SwingGroup 2016
  61. 61. SwingGift Plus – B2B customers – Insites Consulting © SwingGroup 2016
  62. 62. SWINGSHOP REWARDING MILESTONES THE EASY WAY
  63. 63. GLOBAL OFFER SHORT-TERM INCENTIVE AND LOYALTY PROGRAMMES: • Earn rewards by achieving targets and/or milestones • One-time only secured access to order reward of choice CUSTOM-MADE: • 360° communication concept • One-on-one motivation • Stats & reporting © SwingGroup 2016
  64. 64. SwingShop - Luminus - Login © SwingGroup 2016
  65. 65. SwingShop - Luminus - Home © SwingGroup 2016
  66. 66. SwingShop - Luminus - Orderpage © SwingGroup 2016
  67. 67. SWINGLOYALTY INSPIRING PEOPLE, BOOSTING RESULTS
  68. 68. GLOBAL OFFER LONG-TERM INCENTIVE AND LOYALTY PROGRAMMES: • Earn points by achieving targets • Redeem points for incentives CUSTOM-MADE: • 360° communication concept • One-on-one motivation • Stats & reporting © SwingGroup 2016
  69. 69. SwingLoyalty Lite - Enfocus - Home © SwingGroup 2016
  70. 70. SwingLoyalty Lite - GM - Home © SwingGroup 2015
  71. 71. SwingLoyalty Plus - Thomas Cook - Points © SwingGroup 2016
  72. 72. SwingLoyalty Plus - Thomas Cook - Gifts © SwingGroup 2016
  73. 73. SwingLoyalty Plus - Thomas Cook - Gifts © SwingGroup 2016
  74. 74. SwingLoyalty Pro - Pioneer Benelux - Home © SwingGroup 2016
  75. 75. SwingLoyalty Pro - Pioneer Benelux - Gifts © SwingGroup 2016
  76. 76. SwingLoyalty Pro - Pioneer Benelux - Points © SwingGroup 2016
  77. 77. SwingLoyalty Pro - Pioneer Benelux - Incentive trip page © SwingGroup 2016
  78. 78. SwingLoyalty Pro - Citroën Belux - Login © SwingGroup 2016
  79. 79. SwingLoyalty Pro - Citroën Belux - Home © SwingGroup 2016
  80. 80. SwingLoyalty Pro - Citroën Belux - Gifts © SwingGroup 2016
  81. 81. SwingLoyalty Pro - Citroën Belux - Points © SwingGroup 2016
  82. 82. SwingLoyalty Pro - Citroën Belux - Kickoff DM © SwingGroup 2016
  83. 83. SwingLoyalty Pro - Citroën Belux - E-mailing © SwingGroup 2016
  84. 84. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  85. 85. KEY CHALLENGES CAMPAIGN CRITICAL MILESTONES
  86. 86. KEY CHALLENGES 1. Data management 2. Data security 3. Customised incentives 4. Buy in 5. Target-driven communication 6. Taxation 7. Budget properly © SwingGroup 2016
  87. 87. 1. DATA MANAGEMENT • Proper data management o incentive campaign opportunities o boosts competitive advantage • Update marketing data & vice versa • Adds value across the enterprise when incentive programme practitioners and suppliers are adept at capturing, screening and analyzing information • Incorporate additional (external) data streams into the incentive campaign decision trees • Easy data exchange through API’s favorable © SwingGroup 2016
  88. 88. 2. DATA SECURITY • Protect your company’s incentive campaign investments and reputation • Multi-tier admin and management user logins o maintaining lowest “need to know” security authentication o full admin and management system login audit trail • Auto-lockout of systems preventing brute force attacks © SwingGroup 2016
  89. 89. 3. CUSTOMISED INCENTIVES • Personalised incentives lead to o more motivation o greater performance gains • Supplier independency leads to o more buying power o more choice for better impact o better SLA’s for best stakeholder experience • Strengthen your company brand and incentive campaign success © SwingGroup 2016
  90. 90. 4. BUY IN • Get buy in first of your most important stakeholders before rolling out your incentive programme o Sales reps o Channel partners o Wholesalers o … • No buy in = loss of precious time and money • Optimise your incentive campaign ideas • These stakeholders automatically turn into your best incentive campaign ambassadors © SwingGroup 2016
  91. 91. 5. TARGET-DRIVEN COMMUNICATION • Communication is key for success = clear, creative, continuous o Main challenge: “How to keep the momentum going?” o Start with: “How to board your participants asap?” • Measure message impact to target new messages even better • Communicate results internally to campaign users for maximum involvement © SwingGroup 2016
  92. 92. 6. TAXATION • Inform your participants upfront on taxation issues • Use double opt in procedure to ensure crystal-clear understanding of taxation effects • Either have them pay for it or your company pays for it • Use easy to extract taxation reports for administrative formalities o Period o Participants o Incentive value o Delivery date o … © SwingGroup 2016
  93. 93. 7. BUDGET PROPERLY • Define overall available incentive budget per target group • Split up the cost drivers • Support services are higher at the start of a new incentive campaign • ROI Incentive costs = TOTAL NET RETURN - PROGRAMME COSTS PROGRAMME COSTS © SwingGroup 2016 Once-only Recurring Incentive campaign set-up Incentive platform license Support services Communications Incentives =>result related =>no risk
  94. 94. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Steps towards a successful Incentive Programme 6. Incentive Programme Design Models 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  95. 95. MOTISHA INCENTIVE SOFTWARE SCALABLE AND FLEXIBLE
  96. 96. Fully integrated incentive & reward management platform MOTISHA™ STATE-OF-THE-ART TECHNOLOGY PLATFORM © SwingGroup 2016 Solid IT framework Strong features  Scalable and flexible platform  Turnkey or tailor-made products  Cross-channel marketing possibilities  Campaign management Analysis & Reporting  Database management Data integration – Data Quality  Reliable & Secure OWASP compliant  Multi-tiered Multilingual  Software as a Service (SaaS) 24/7
  97. 97. © SwingGroup 2016 MOTISHA™ CONCEPTUAL MODEL
  98. 98. MOTISHA™ CONCEPTUAL MODEL • Customers: • B2C • B2B • Employees: • Sales • Other • Sales: • Professional/Agent • Dealer/Channels • Vendor • Campaign owner • Campaign user • Temporarily campaign user • Experiences • Events • Gifts • Vouchers • … © SwingGroup 2016
  99. 99. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Incentive Programme Design Models 6. Steps towards a successful Incentive Programme 7. Incentive Programme possibilities 8. Key Challenges 9. Motisha Incentive and Reward Software 10. Motisha Client- and Supplierzone 11. References © SwingGroup 2016
  100. 100. MOTISHA CLIENT- AND SUPPLIERZONE MASTERING RETURN ON INVESTMENT
  101. 101. CLIENT- AND SUPPLIERZONE EASY-TO-USE: • KPI Dashboard • 24/7 • High database connectivity with external platforms © SwingGroup 2016 CAMPAIGN COCKPIT MANAGE CAMPAIGN MANAGE COMMUNICATIONS MANAGE RESULTS MANAGE ORDERS
  102. 102. SWINGGROUP Boosting results 1. Your company’s challenges 2. Improving performance 3. The value of tangible Incentive Programmes 4. Case: Würth 5. Steps towards a successful Incentive Programme 6. Incentive Programme possibilities 7. Key Challenges 8. Motisha Incentive and Reward Software 9. Motisha Client- and Supplierzone 10. References © SwingGroup 2016
  103. 103. REFERENCES SATISFIED CUSTOMERS
  104. 104. MORE INSPIRING • Proof of concept in Benelux since 2004 • Programmes sold in 6 countries: • BeNeLux – France - Germany – USA • Solutions rolled out worldwide • State-of-the-art Motisha™ incentive and reward management platform © SwingGroup 2016
  105. 105. AWARD-WINNING SOFTWARE © SwingGroup 2016 Best use of technology in a motivation solution KBC - Vipping Most improved business performance programme TechData – td.Boomerang Most innovative channel incentive campaign TechData – td.Boomerang
  106. 106. REFERENCES • SECTORS: automotive, food, government, services, industry... • REGIONS: Benelux, Europe, worldwide • TYPE OF PROGRAMMES: channel development, customer loyalty, employee rewarding, employee referral, product marketing, sales incentive... • CUSTOMERS: Alcredis, Atlas Copco, Beckers, BMW, Brunel, BührmannUbbens, Citroën, DeLonghi, Deceuninck, Enfinity, GE, Hansen Transmissions, Insites, Jaguar, KBC, Land Rover, Manpower, Philips, Pioneer, Q8, Quick, Roda, Simac, Solucious, TechData, Thomas Cook, Truvo, Unilever, Unilin, USG People, Vaillant, Vandemoortele, Vitelma, VMW, Würth… © SwingGroup 2016
  107. 107. SWINGGROUP’S References
  108. 108. Thank you for your attention SwingGroup Benelux Dampoortstraat 265 b3 8310 Brugge Belgium Tel. +32 (0)50 50 24 61 sales@swinggroup.be Linkedin.com/company/swinggroup be.linkedin.com/in/everaertgunther @swinggroup - @gunar2 - @swinggift #SGEvents16 WWW.SWINGGROUP.EU WWW.MOTISHA.COM
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How to set up a successful incentive programme? Hands-on tips and tricks on: - improving performance - motivational models - incentive programme design models - successful steps and key challenges - incentive programme possibilities

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