A social media & social sports betting app offering a fully immersive social sports experience where friends & other social groups can also bet against each other seamlessly on live sport

1. PlaynBrag
Pitch

2. PlaynBrag is a social media
& social sports betting App
that is seeking to disrupt
the sports betting &
fantasy sports Industry

3. Market Overview
• 100 million Fantasy Sports players globally
• Global sports betting industry market is worth US $203
billion
• UK remote sports betting market worth £2.33 billion
• US Fantasy sports market - 59.3 million players worth
US $8.4 Billion
• Fast growing evolving market as countries & jurisdictions
in Europe & North America legalise & regulate real money
sports betting

4. • How we intend to disrupt the
market is by offering the customer
“An Immersive Social Sports
App Experience”

5. With 5 Global Sports Offerings on the App
Premier League Football
Champions League
Formula 1
Golf
Tennis
Swipe for each sport –
* NFL, NBA, NHL & AFL
(Integrated & tested on web services)

6. Creating Habitual Users
• Create habitual users with our social
media feed page for each sport, where
they can consume & interact on all of
the latest content, on their preferred
sport, like, comment, share, post, and
also engage in the betting tabs which
are at the footer of each social media
page

7. Frictionless User Experience
• While also enabling our players to
set up & join social bets with friends
& other social groups seamlessly in
seconds, as shown in the Golf here,
on the right hand side

8. • Or for instance, the football, where
the user selects teams to make up
their team – rather than players –
akin to a sweepstake

9. Enhanced User Engagement Features
i) Live Scoring
• Player’s bet updates in real time
with live scoring where each player’s
positions are constantly changing,
offering them a highly engaged user
experience

10. ii) Comments Feature
• There is a comments feature, in the
bets section, where players can
exchange banter / trash talk with
each other when their bet is in-play -
Further enriching the engagement
& user experience

11. Public Section
• Public Bets & Leaderboards are also
available so players can compete
against the masses & have the
opportunity to win bigger pots further
enriching our community & fan
engagement

12. Taking Market Share
• We seek to take significant market share
from sports betting & fantasy sports
providers based on giving our customer
better value, with our superior offering –
whilst also creating a new market for
social betting

13. Route to Market
• Golf Fans (most engaged audience)
• Premier League Football Fans (lowest to
acquire @ €1.30)
We use video mobile facebook marketing to
acquire our customers – (using multiple
lookalike audiences)
• We will also sponsor sports podcasters & other
prominent sports social influencers & get them
to create & promote large public cash pots with
their community on our app

14. Our KPIs
• 50% of newly registered users create a bet
Golf Tournament
• Cost to acquire registered users - €1.56 (App
install & user registered)
• Average of 5 players per private league
• 84% of players coming back daily
• 90% of active players bought more virtual
credits (converted to cash players)

15. Competition/Market Validation
• Paddy Power - Global Sportsbook –
Fantasy Sports Offering on their app for the UK /
Irish Market validating there is an appetite for
this type of market in this region now
• DraftKings – Daily Fantasy Sports Company –
*Valued @ $11 Billion (most similar to our model
– except @ PlaynBrag’s you can set up & join bets
much faster, is customized for social betting & has
sports social content with the social media feeds)
*As of January 2022

16. Business Model
• 7.5% commission charge for all winning cash
pots / 10% commission for all winning *virtual
pots
*Each customer receives 20 virtual credits when
signing up. Thereafter they must buy more
virtual credits where they can also cash them in
Virtual Credits also allow players to bet cross
currency with other players

17. Product Time Line
• 2016 – Website & web offering validated with UEFA Euros Football
• 2018 – Launch Native Apps for FIFA Football World Cup & acquire a low &
sustainable Cost to Acquire Customer market entry of €1.30
• 2019 – Establish a route to market through Golf Fans, as they represent the most
engaged audience, & Premier League Football Fans as they are lowest to acquire
• *2019 / 2020 – Improve & update App Design, User Experience, improving &
streamlining onboarding newly registered customers flow
• *2019 / 2021 – Adding live scorings to all games offerings, in live league push
notifications, in bet chat feature & other features to enhance user bet engagements
• *2020 – 2022 – Adding additional features to existing games offerings to increase
engagement further & increase user experience stickiness
• *2020 – 2022 – Built, developed, tested and added a dedicated social media feed
page for each sport, to convert our users into Daily Active Users
• June 2022 – Everything is now tested & validated & we are now ready to scale
* These changes were implemented based on customer feed back,
and monitoring their user experience on the apps

18. Use of Proceeds to date
€355,000 spent to date
Software Development
Sports Data Feed
Amazon Cloud
Licencing Costs
Accountancy
Marketing Costs
Annual Security Audit
Payment Gateway Costs
Personal Expenses

19. Key Takeaways
• Ready to scale –
➢ UK Gambling Licence acquired, we are fully compliant & all our regulartory
requirements are in place, which are all done internally so as to keep our
costs down
➢ Accepting live payments with paying customers
➢ Clear route to market with a low & sustainable CAC (Cost to acquire customer)
market entry with a massive market opportunity
➢ App & service validated among core users on the platform & all development
is completed & fully tested and now ready to scale

20. The Team –
Who We Are
Oisin Walsh
Founder & CEO
• 12 years experience in start ups
• Responsible for UX, Design,
Regulatory Supervision, Marketing,
Testing, Project Management
Hiren Mansuriya Ravi Mansuriya
Co- Founder & CTO Co-Founder & CEO
• Spaculus Limited (software partner in India with 60 employees)
• Responsible for maintenance, testing, development, updates, email &
push notifications marketing
• PlaynBrag dedicated team of 3 people: 1 developer, 1 tester and 1
iOS/Android developer
• Spaculus have been involved with Oisin Walsh since the start of the
build and have a full & complete working knowledge of the Platform

21. We are seeking a Seed Round Investment of
€750,000 (Or the equivalent in $US / £GBP @ market rate)
to scale the business
Seeking Funds
Email: oisin@playnbrag.com
Phone: +353 87 966 5954
Skype id: wallywalsh007
Contact information:

22. 24 to 30 Month Runway
Salary
Sports Data Feed
Amazon Cloud
Licencing Costs
Accountancy
Marketing Costs
Annual Security Audit
Send Grid - Email Marketing
Breakdown of how the funds will be spent
*Start Series A Raise after 18 months have elapsed

23. Projections based on CAC @ €2.28 for Cash Players over
3 years (With 20% organic growth in Year 2 & 25% in
Year 3)
Year 1 Year 2 Year 3
Cash Users 109,469 240,832 410,509
Average Number of Transactions 9 9 9
Average Transaction Value €8.427 €8.427 €8.427
Turnover (€) €8,302,457 €18,265,421 €31,134,234
Revenue (€) (7.5%) €622,684 €1,369,907 €2,335,068
OVERHEADS €725,530 €1,155,896 €1,663,796
EBITDA -102,846 214,010 671,271
3 year Financial Projections (from when we start to scale)
Profit & Loss

24. *Customer & Technical supplied through outsource partner – Spaculus Limited
Year 1 Year 2 Year 3
Web Development & Maintenance (*1 Full Time Developer /
App developer 1 Full Time QA, 1 Part Time Delivery Manager,
1 Part Time Project Manger)
€42,000 €48,000 €48,000
*2 Full Time Customer Support - €1800 x 12 €10,800 *€21,600 *€21,600
*1 Technical Support weekend shift €300 x 52 €15,600 (2) €31,200 (2) €31,200
Opta Sports Data Feeds = €2,000 monthly (When we include
NFL,NBA & NHL)
€15,000 €15,000 €24,000
Amazon Web Services (Cloud servers & database) = €700 /
€1,000 - 6 months each in Year 1
€10,200 €12,000 €12,000
GAMSTOP Self Exclusion Service €2,300 €2,300 €2,300
U.K. Gambling License €2,400 €2,400 €12,630
Australian Gambling License (Northern Territory) & Irish
Gambling Licence (€5,000)
€5,000
$23,000
(€15,900) +
€5,000 = €20,900
€20,900
Security Audit €5,000 €5,000 €5,000
Accountancy Fees €1,500 €2,000 €2,000
Send Grid email provider €960 €2,400 €2,400
*Marketing (Breakdown of Marketing on next slide) €249,500 €249,500 €249,500
Card Charges (32 cents per transaction) €315,270 €693,596 €1,182,266
Salary – Oisin Donal Walsh €50,000 €50,000 €50,000
OVERHEADS €725,530 €1,155,896 €1,663,796
Operating costs for same period