Year 11 media studies cover work

1. Media studies GCSEMedia studies GCSE
RepresentationRepresentation
L.O- To identify the ways that the media useL.O- To identify the ways that the media use
representationrepresentation

2. Write down what these picturesWrite down what these pictures
reflectreflect

3. RepresentationRepresentation
Dictionary describes representation as:
•To represent something is to describe,
or depict it, to call it up in the mind by
description or portrayal.
•To represent also means to symbolise,
stand for, be a substitute for- E.G The
cross symbolises suffering and the
crucifixion of Christ.
Copy definition into
books
Copy definition into
books

4. What is representation?What is representation?
Representation is concerned with the
way that people, ideas and events are
presented to us.
•This could be representation in magazines,
news, soap operas, films and so on.
•It may include representation of people,
places, events.

5. The mediaThe media
• The media will represent people, places
and situations to us
• For example, the people in Eastenders are
representing certain groups of people.
• The media rely on the audience
understanding these representations and
accepting them

6. • For some people, the medias
representation of something may be the
only contact that person has with the
representation.
• E.g. Representation of Religion
• Teenagers
• Police

7. As media students, it is importantAs media students, it is important
for us to question:for us to question:
Who is represented (age, gender, class,
region, ethnicity, sexuality)
Identifying a lack of representation
 Deconstructing how they are
represented (technical and cultural codes)
to the audience

8. Re-Re-
presentationpresentation
Things can be described as a re-
presentation of things.
So the media, re present the world to the
audience. The ideas are a re-
presentation of the original
Event ------- Mediated-------re-presentation
Copy into booksCopy into books

9. Analysis TaskAnalysis Task
Richard Dyer (1983) posed a few questions when
analysing media representations in general.
•1. What sense of the world is it making?
•2. What does it imply? Is it typical of the world or
deviant?
•3. Who is it speaking to? For whom? To whom?
•4. What does it represent to us and why? How do we
respond to the representation?

10. Representations of youthRepresentations of youth
How do you think youth is presented?
Watch the following clip and answer Dyer’s questions.
Case Study Clip:
https://www.youtube.com/watch?v=EsxO1aDTqH8
•1. What sense of the world is it making?
•2. What does it imply? Is it typical of the world or deviant?
•3. Who is it speaking to? For whom? To whom?
•4. What does it represent to us and why? How do we respond
to the representation?

11. Image AnalysisImage Analysis
• What stereotypes are used?
• How the audience is able to
recognise them?
• As a youth how do you feel
about being stereotyped?
Copy questions and
answer in books
Copy questions and
answer in books

12. StereotypesStereotypes
• Sometimes representations can turn into
stereotypes
• A stereotype is a simplified representation
of character, appearance and beliefs.
• A stereotype is a commonly held public
belief about specific social groups or types
of individuals

13. Considering GenderConsidering Gender
RepresentationRepresentation
Watch the following clip and discuss the following question:
How do you think gender is re-presented in the friends clip?
http://www.youtube.com/watch?v=iGoC8FTLKSI
Copy the question and answer in books using no
less than 250 words. Use various examples to
support the points you make and use media
language (both technical such as shot sizes and
theory language such as ‘stereotype’ and
‘connotes’).
Copy the question and answer in books using no
less than 250 words. Use various examples to
support the points you make and use media
language (both technical such as shot sizes and
theory language such as ‘stereotype’ and
‘connotes’).

14. How do the following advertsHow do the following adverts
reinforce stereotypes?reinforce stereotypes?
• http://www.youtube.com/watch?
v=PDBMHz1Dthw (Cooker advert)
• http://www.youtube.com/watch?
v=8z6ks8Z0X20 (gender stereotyping of
women)

15. Discussing StereotypesDiscussing Stereotypes
• The media may use a
stereotype because
they are easily
recognised by the
audience and can
convey ideas to the
audience
• In a soap opera, what
would we stereotype
this character to be
like?

16. Why are correct representations soWhy are correct representations so
important?important?
• People can think negatively about a group
of people
• People may use the media
representations as the basis for their
beliefs
• People may feel they are unfairly
represented.

17. Controlled Assessment PrepControlled Assessment Prep
For the remainder of the lesson consider the
representation of gender in the following
clips making as many notes as possible.
Clip 1: Pink Raise Your Glass
https://www.youtube.com/watch?v=XjVNlG5cZyQ
Clip 2: Pussycat Dolls When I Grow
Uphttps://www.youtube.com/watch?v=K0K46C82v9o