Monday 31st complete

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  • Pierce – symbol – no obvious connection between the sign and the objectIconic – always resemble what they signify photo or drawing of a dog Indexical – between symbolic and iconic, smoke is an indexical sign for fire, a tear running down a cheek can be an indexical sign for sorrow.Signs are arbitrary meaning they have many meanings – they are polysemicDiachronic – how things change over time Synchronic – a snapshot of time ”Gay”Syntagm – order Paradigm – choice “selection” from Jakobson
  • Monday 31st complete

    1. 1. SECTION A: 1B
    2. 2. CONCEPT MIND MAP
    3. 3. Key Questions 1. What concepts could come up in 1b? 2. Who are the key theorists for each concept? 3. Which 2 theorists will you use for each concept? 4. What key words will you use?
    4. 4. Today’s menu • Who am I • Complete concept map • Your concept map • Pictionary
    5. 5. Concepts – Production AS or A2 • Representation • Genre • Audience • Media Language • Narrative Answers can demonstrate how work supports or challenges ideas within this area.
    6. 6. Representation • Schöllhammer 2001 Little Miss Busy & Mr Busy • Lippmann Stereotypes Short Cut/Ordering/Reference • Gauntlett 2013 Self Identity • Hall encoding and decoding • Mulvey – The Male Gaze • Butler – Gender is constructed • Barthes – Mythologies & semiotics • Dyer – Stereotypes (The Matters of Images) • Connell – 4 types • Bly – „Deep Masculine‟
    7. 7. Narrative Todorov – narrative structure Barthes – engima codes Propp – character types Levi-Strauss – binary opposition Open – Closed – Linear - Circular
    8. 8. Audience Hall - readings Morley – Nationwide and readings Ang – Dallas Katz & Blumler – Uses and Gratification Hall – Reception Theory Katz & Lazersfeld – Two Step Flow Gray & Geraghty – Audience preferences Dyer – Utopian Solution Cohen – Moral Panics „Effects‟ debate Marxism - consumerism
    9. 9. Genre Goodwin - music videos 8 principals Fiske – categories Neale – genre changing for audience appeal Altman – no “pure” genre Chandler – Themes/structures/style/setting Buckingham – genre constantly changing Metz – model of genre development Ryall – genre and rules Uses and gratification - Audience
    10. 10. Media Language Any previously mentioned Pierce – coined the term semiotics/iconic, symbolic, indexical (Symbolic/Arbitrary – polysemic) Barthes – semiotics (adapted Saussure‟s work) Denote/connotate Hedges – Synchronic & diachronic Jakobson Syntagm “combination”/Paradigm “selection” Chomsky – Langue & parole Postmodernism – Intertextuality Marxism - ideology Cinematography/m-e-s/sound/editing
    11. 11. Your concept map • Spend time going through your notes • Identity at 2 theorists/theories for each concept • Provide a summary for each theory, date, and theorists name!
    12. 12. Key Questions 1. What concepts could come up in 1b? 2. Who are the key theorists for each concept? 3. Which 2 theorists will you use for each concept?
    13. 13. Homework Analyse one of your coursework productions in relation to Audience. 23rd April Revise for mock exam
    14. 14. PICTIONARY

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