looking at five different websites and analysing them in order for research to construct my website for my artist.

1. Ancillary task
websites
As a group we decided to analyse websites and digi-
paks

2. Typical Conventions for a
website
- Name/logo: of the artist,normally located in the header
- Navigation bar: Regardless,of the context of any website there must be a clear
navigation bar however in this instance must be associated with the promotion of the
artist.
- Sliders/slideshows: images and videos arranged into a slideshow showing the artist in
a different variety of ways
- Social Media links: Linking to official social media sites such as Facebook, twitter
Instagram
- Concert/Tour Dates: Upcoming album promotion tours
- House Style: Common style which is common in all the work of the artist. This is made
using fonts, colours and typograpghy.

3. Alicia Keys www.aliciakeys.com/home The home page of Alicia keys features her
logo,central to the top it’s important how
the menu bar comes below,presenting that
the brand of the artist is more important.
The website layout is so simple but yet
effective the fact that everything is
black and white despite her logo being a
light tone of gold. The image of Alicia
Keys matches her brand for the past months
she chooses not to wear make up for
celebrity events or performances this goes
against the typical conventions for female
pop artist as normally they would express
themselves to stand out whereas Alicia has
gone the natural side and baring all which
relates to her whole identity.
Social
media
hyperlinks
for
twitter,
facebook
and
instagram
this allows
the
audience to
interact.

4. Alicia Keys www.aliciakeys.com/home
As the page scrolls down the image
that black and white changes tone
and advertises her album on Itunes
through hyperlink,so it’s direct
to purchasing her album. Below are
two news updates with pictures
relating to her song or
performances.

5. Alicia Keys WWW.ALICIAKEYS.COM/HOME
When clicked on
the hyperlinks
the logo is now
to the left of
page,

6. Taylor Swift https://taylorswift.com/
Taylor Swift’s home
page is very simple
and uses neutral
colours which
contrast with her
black top. The
website also follow
the normal
conventions of the
tab bar at the top
of the website.But
also the main focus
is on her new video
which takes most of
the attention.
logo

7. Taylor Swift-https://taylorswift.com/media/videos/63853
On her media tab, we
are presented with a
selection of images and
videos, which have
hyperlinks to the actual
video on youtube. This
is a typical convention
on websites as it’s
promoting their video
individually.But also
their newest music
video which fan are
intrigued by. The
typography is all the
same throughout the
whole website.

8. Taylor Swift-https://taylorswift.com/media/videos/63853
For those who are
interested in the
artist, there is page
dedicated to herself.
For those who are
unaware and visiting
her website to find
more information. It’s
actually not written
about her but is
written in the third
person, which is
convention used
throughout all official
websites and they
physically don’t
construct the website
themselves.

9. Drake -http://www.drakeofficial.com/ Drake has used a
different form of
layout by having
the menu page on
the left hand side
of the website-
Which is
unconventional. But
also just the use
of the music video
which is placed in
the centre of the
webpage and no
words, makes the
website intriguing
however whether it
work effectively or
not depends on the
brand image Drake
presents.

10. Drake -http://www.drakeofficial.com/
Drake uses his tour poster as a
description of his performances.
Whereas a normal website would have
the dates labeled. It’s also
important to consider how the theme
of just visuals such as graphology
is used rather than text to
present information. It’s effective
as it's carried out through the
whole website. Also the logo of
drake appears in every page- again
is a convention on ever website.

11. Drake -http://www.drakeofficial.com/
Another common feature
used throughout
websites for official
artists. Is displaying
all their music work,
such as their album and
songs. This enables the
fan or reader to listen
to their favourite
songs or encourage them
to buy them, through
the link on itunes.
The layout is very
basic, of white which
symbolises purity, it
could be a reflection
of the artist, which is
what the website is all
about, alongside
promoting their music.

12. ADELE- http://adele.com/home/
The image of Adele is
chosen specifically to
present her personality.
Also the image is a pop
up so it’s the first
thing you see and have
to exit it,to enter the
home screen. This layout
is different but
effective and works for
the world known Adele de
to her brand image she
has going on.
Just like Drake, Adele
has her logo well
presented and on the top
left of the website.

13. ADELE- http://adele.com/home/ Just like the first page, the
menu bar is presented as a pop
up, which is unusual on any
website. Also the colour the
scheme is very vibrant and is
your face with the effect of
being very simple at the same
time. You also have the direct
link to “Buy 25” which is
advertising the product and on a
whole the purpose behind the
website.
The same logo still appears in
the same position.

14. ADELE- http://adele.com/home/
The gallery section of the
website is presented as a collage
of images. Presenting not only
the artist singing, but laughing
and an image of her fans. Which
is something not every artist
does and the main focus entirely
is on themselves. But each
individual picture is a hyperlink
to a gallery of more pictures of
that event.

15. Lana del ray - http://lanadelrey.com/
The colour red is associated with danger and
love however on Lana’s website she wants you
to associate the colour with her.
Representing that she are these
characteristics.
The home page is presenting and advertising
her new album by the image of her and The
Weeknd who features on the track. The
structure of the website is quite unique and
different from the other layouts perhaps
this is to symbolise she is different from
the rest.

16. Lana del ray - http://lanadelrey.com/
However, when you click on the
official website, the layout is
the exact same. However she uses
images to present her tour dates.
You can see how her brand image
is presented through the edited
images which come across as
vintage.
The typography is the same
throughout the website. And
also the menu bar is situated
next to her logo on the top of
the left hand side which is
unusual. However her social
media links are on the top
right of the page.