Mobile interactivity and user-generated content in digital out-of-home advertising involves user input and response on mobile phones. It allows for calls to action on digital screens that deliver responses. Basic interactivity takes viewer input like voting, displaying photos, or trivia/games on the screen. Mobile user-generated content keeps viewers engaged and fills content loops. It also opens direct communication channels and provides incremental revenue opportunities for sponsors.

1. Mobile Interactivity & UGC in Digital OOH

2. Involving action or input of a user (viewer) & giving response on mobile phone. What is mobile Interactivity? bluefiredigital.com Mobile UGC in Digital OOH

3. Call to action on the digital screen. Delivering a response bluefiredigital.com Mobile UGC in Digital OOH Great Lakes Narrowcast, Inc. Basic Interactivity

5. Mobile UGC in Digital OOH Attract and keep eyeball to the screen bluefiredigital.com Keeps viewers entertained

6. Mobile UGC in Digital OOH Filler for content loop UGC bluefiredigital.com UGC

9. Mobile UGC in Digital OOH Measurement bluefiredigital.com Interactions by time Interactivity duration Interactivity by population

10. Time difference between Interactions per viewer Total interactions over time Mobile UGC in Digital OOH bluefiredigital.com Average Unit Audience (AUA) Measurement in context of OVAB’s AUA

13. Mobile UGC in Digital OOH BlueFire uTV (pic to screen) bluefiredigital.com Motion Media Network

16. Mobile UGC in Digital OOH Thank You! H. Jay Patel [email_address]