Digital Now Australia 2010
Alice Manners' Presentation
For decades the only way to secure more media was to buy more media. Today, a larger audience can be reached more efficiently through a combination of paid (eg Google, Yahoo and MSN), earned (eg online PR, engaging communities such as Facebook) and owned media (eg your brand's website and other digital touchpoints).
Combined, these three forms of media redefine the integrated mix needed to connect with consumers and capture a disproportionately large share of the intention they choose to express through their searches, mobile and social actions.
Group M will show you how to drive anticipation, build excitement and foster community by capturing and promoting users' future plans.