Bob Hale from HAR on the Ever-Evolving Real Estate Industry

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Bob Hale from HAR on the Ever-Evolving Real Estate Industry

  1. 1. In 2012, there were 14 billion instances of pirated content online – movies & TV shows
  2. 2. If cable operators drop TV service, charging only for broadband, channel owners would have to sell directly to the public or through Web outlets.
  3. 3. Netflix has 29 million paying subscribers and Aereo lets users watch broadcast channels via the Internet. If cable companies lose content, they can still charge for Internet access. What about satellite TV providers like Direct TV and Dish Network that do not offer broadband? Google is expanding its ultra fast Internet offering, Google Fiber. But Google is a threat in another way, Chromecast will give it data about users viewing habits, which it will sell to advertisers.
  4. 4. Netflix has as many subscribers as Time Warner Cable and its stock increased 25% in one day. In the last 12 months, paid TV has lost nearly 1 million subscribers.
  5. 5. Digital Camera Sales Down 41% Smartphone sales up 47% Quality vs Convenience
  6. 6. HOUSTON??
  7. 7. Agent spend with NAR & Zillow
  8. 8. • • • • • Lead Response Agent Ratings Transaction Tracking Tools Home Values Mobile
  9. 9. 300,000 Ratings
  10. 10. Deal Room (TM) Used by 100% of REDFIN Agents Consumers may view their transactions
  11. 11. • • • • • Lead Response Agent Ratings Transaction Tracking Tools Home Values Mobile
  12. 12. 3,966 Agents Survey Clients 4.94/5.00 Total Surveys Sent to Clients 137,370 (54% Response)
  13. 13. • 71 Firms – 6,248 agents • 43,275 transactions in the past 12 months
  14. 14. MyHomeFinder 349,895 Registered Users 5,303,751 Save Searches 290,834 Bookmarks 313,469 Email Notifications 30,000/Day
  15. 15. Please indicate which of the following programs and services offered by the Houston Association of REALTORS you use or benefit from.
  16. 16. Geography : Universe : Home and Work Time Period : July 2013 Target : Key Measures Real Estate [Undup.] United States Total Audience Real Estate [Undup.] 9/5/2013 Media : Date : ©2013 comScore, Inc Media 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Total Internet : Total Audience Real Estate ZILLOW.COM TRULIA.COM REALTOR.COM ForRent.com & Homes.com Network MSN Real Estate Apartments.com Sites Coldwell Banker APARTMENTQUEST.COM LoopNet Sites AOL Real Estate Century 21 International UHAUL.COM REDFIN.COM Internet Brands Real Estate NCI Interactive MYNEWPLACE.COM ZIPREALTY.COM RE/MAX, LLC. Vertical Brands CURBED.COM MOVOTO.COM FORSALEBYOWNER.COM MLXCHANGE.COM HOMEFINDER.COM HOMESNAP.COM CONNECTWITHLIFE.COM KW.COM WEICHERT.COM HAR.COM BLOCKSHOPPER.COM Total Unique Visitors (000) 225,359 72,727 24,560 15,930 12,987 7,481 5,007 3,679 3,544 2,877 2,594 2,309 2,224 2,165 1,954 1,634 1,424 1,408 1,375 1,226 1,163 936 920 848 837 825 797 740 727 725 689 638 Total Minutes (MM) 435,542 3,111 521 298 307 85 42 32 50 3 49 7 22 49 32 11 8 5 17 11 5 13 8 2 36 6 2 1 6 7 19 2 Total Pages Viewed (MM) 611,016 3,559 441 324 372 97 84 34 54 7 74 9 18 64 29 14 14 7 21 13 7 11 14 4 62 10 2 1 12 9 51 2 Total Visits (000) 17,199,505 356,840 105,856 50,736 40,454 13,620 39,746 8,292 8,876 6,988 7,136 3,768 4,607 4,403 6,516 3,688 3,530 2,178 3,483 2,005 1,727 2,606 1,672 1,125 4,374 1,336 1,103 827 1,903 1,147 2,600 770 Average Minutes Average Visits per Visit per Visitor 25.3 8.7 4.9 5.9 7.6 6.2 1.1 3.8 5.6 0.5 6.9 1.9 4.7 11.2 4.9 2.9 2.3 2.3 4.8 5.5 2.7 5.0 4.7 2.2 8.1 4.6 2.1 0.8 3.3 5.8 7.2 2.1 76.3 4.9 4.3 3.2 3.1 1.8 7.9 2.3 2.5 2.4 2.8 1.6 2.1 2.0 3.3 2.3 2.5 1.5 2.5 1.6 1.5 2.8 1.8 1.3 5.2 1.6 1.4 1.1 2.6 1.6 3.8 1.2
  17. 17. Top Texas Websites Hitwise Data Top 10 Websites in Business and Finance - Real Estate ranked by Visits from Texas 4 Rolling weeks ending September 29, 2012 Websites Visits % 1 HAR.com 9.29% 2 Yahoo! Homes 7.82% 3 Trulia.com 7.33% 4 Zillow 6.16% 5 Realtor.com 5.31% 6 Homes.com 3.07% 7 AOL Real Estate 1.68% 8 Apartment Guide 1.58% 9 MSN Real Estate 1.49% 10 Rent.com 1.47%
  18. 18. Key Measures (Local Market) Real Estate [Undup.] Media 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Total Internet : Total Audience Real Estate HAR.COM ZILLOW.COM REALTOR.COM TRULIA.COM ForRent.com & Homes.com Network LoopNet Sites Apartments.com Sites Internet Brands Real Estate APARTMENTQUEST.COM UHAUL.COM NCI Interactive MYNEWPLACE.COM ZIPREALTY.COM UMOVEFREE.COM HOUSTON, Geography : TX Time Period :July 2013 Total Target : Audience Real Estate Media : [Undup.] Date : 9/5/2013 Total Unique Total Minutes Total Pages Visitors (000) (MM) Viewed (MM) 3,091 1,251 384 236 194 170 135 65 55 54 48 40 35 32 19 17 6,550 74 13 4 3 4 2 1 1 0 0 0 0 0 0 0 8,740 97 35 3 3 4 2 1 1 1 0 1 0 0 0 0 Total Visits (000) 241,909 9,958 1,665 1,121 495 684 279 109 118 125 108 63 92 58 27 49 Average Minutes per Visit 27.1 7.4 7.5 3.4 6.4 6.1 6.7 6.0 6.0 2.9 0.3 6.7 1.4 1.6 6.0 7.1 Average Visits per Visitor 78.3 8.0 4.3 4.7 2.5 4.0 2.1 1.7 2.1 2.3 2.2 1.6 2.7 1.8 1.4 2.8

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