This is session 2 of the digital marketing training program for SLP community

1. Please wait. This Session will begin
at 6.30 pm
In the meantime, you can use the chat button to interact with your
fellow entrepreneurs from around the country
When the session begins, please switch off your video to get best
sound results. And use Google Chrome

2. Digital Marketing for Startup
Session 2
Search Engine Optimization

3. How does this webinar work?
• You can see the presentation and hear me
• You can ask questions on chat
– At the end of the session, I will answer all your queries
– Please mention your name & city when you type your
message
• This is being recorded and you will get a video
recording

4. In this Session
• How and What is Search Engine Optimization
• Why it is important
• Key factors that influence your rank position
on Google and what you can do about it
• On-Page SEO fundamentals you should do.

5. Being Discovered is key to effective
Digital Marketing

47. On your Google AdWords Account
You can use Keyword Planner to better understand what people are looking
for and build your content and keywords around relevant content

48. Select this

49. You can enter the relevant
information here and then
see a complete list of
keywords that people have
used on Google including
the search volume of each
keyword
Use this knowledge to craft
your own keyword phrases
and what content you
should be having on your
website, blogs etc

50. Before the next session
https://docs.google.com/forms/d/e/1FAIpQLScbB8O5ZnLO6g43MvWyRFjKLV3d6
1V73AauVdIeR8zJIwHUGA/viewform?usp=sf_link
Please fill out this survey after analyzing your website

51. In the next session
30th October- 6.30 pm
Off-Page SEO
Open your Google AdWords Account
https://adwords.google.com/home/
Note: Do not select AdWords Express Account

52. Question Time
Please mention your name, city and
batch when you ask your question

53. Thanks. Next session
Join Facebook- Digital Marketing
Mentoring Group
https://www.facebook.com/groups/2072644232986996/