Keyword Research is the most important step you should take before attempting to improve your website SEO. We've done so much Keyword Research for our client to improve their SEO. we will give you tips about what we do as a digital agency Jakarta to improve our clients SEO

1. SEO Keyword
Research
For Content Planning
Dipstrategy – Digital Agency Jakarta
PT Profescipta Wahanateknik
PT Digi Porta Semesta

2. Why
SEO?
● Free Source of Traffic
● Lowest CAC among all digital marketing channels
* SEO for long-term, at least 6 months

3. Content Planning
With SEO
● Keyword research & Competitor research
● Content Brief / Content Planning
* Keyword Research is The Key

4. How Search Engine
Works?
Crawling & Indexing Collection of email lists
through organizing an event
User Feedback &
Response
1 2 3

5. Keyword Research
Tools
Here are some tools for keyword research

6. Keyword
Types
Informational : Users not aware with our brand, product and services.
Users looks for information.
Example: Contoh CV, Tips wawancara kerja, Cara menghilangkan bekas
jerawat
Transactional : Users are not aware of the brand (where to purchase.
Users in decision making phase, want to purchase
Example: Traveloka xperience, Lowongan jobstreet, Login facebook, Beli
tiket CGV promo.
Navigational : User already aware with our brand. Users know what
they are looking for and wants to navigate to that website
Example: Tiket pesawat murah, Padma hotel bandung, Sewa
apartemen Jakarta selatan, Jual sepeda lipat
2
3
1

7. Thought
Process
Here are the 3 process for Keyword Research
Identify keywords our
target customer use
customer journey
Know the search volume Decide the keywords to target
set the keywords with the
highest search volume, but still
relevant with our business
1 2 3

8. How to do
Keyword Research

9. How To Do
Keyword Research
1
Determine seed
keyword
2
Validate on
Google.
3
Input the seed +
related keyword
to ahrefs
4
Input the seed +
related keyword
to ahrefs

10. 1. Determine
Seed Keyword
Which can be used to build a database
● What is your business’ offering ?
● Ask your target market/put yourself on their shoes
● Don’t overthink it just yet
○ Output: a set of “seed keywords”
○ Asuransi mobil informational keywords
○ Perawatan mobil informational keywords
○ Mencari mobil bekas informational keywords
○ Harga premi asuransi mobil transactional keywords

11. 2. Validate it
On Google
Use incognito for better
organic result
● The seed keywords is most likely correct if :
● The results on Google satisfy our intent
● The SERP (Search Engine Result Page)
competitors are offering similar services with ours
● The related keywords are relevant

12. 3. Get Monthly Search Volume
& All Related Keywords

13. 4. Compile & Analyze
The Keyword

14. What Do We Want To Optimize ?
Short Tail vs Long Tail

15. DEEPLY THANKS!
Any questions?
You can find us at www.dipstrategy.co.id or
email directly to info@dipstrategy.co.id