Merlion education platform teaser 29th July 2021 r7 for upload to NTU

1. Thank You
Problem Statement

2. Thank You
Problem Statement
Started with a simple idea!

3. Thank You
“Education is the passport to the future, for
tomorrow belongs to those who prepare for it
today.”
Malcolm X

4. Thank You
The desire of discerning foreign parents is to
put their children into their dream schools in
Singapore BUT ……..
"We are non-PR,
daughter sitting her S-
AEIS in 2016 April. She is
pretty bright, she tops
her current class in
an International school
but didn't get in?"
Many foreign students are not
able to achieve excellent entry
exam results in order to secure
a place in their dream schools.

5. Thank You
Singapore Education System is repeatedly
ranked as one of the World's Best
IMD World Competitiveness Ranking 2020

6. Annually, tens of thousands of foreign children and
teenagers are preparing for the admission examinations
to get into the highly valued Singapore Schools

7. Merlion Education Platform estimated the
market size to be a Billion$ for the Foreign
Students seeking tuitions to gain admissions
into the Primary, Secondary and Junior Colleges
Source: Internal Assessment with market data

8. Thank You
Merlion Education Platform's great at enabling
International Students to get academic excellence with
differentiating online tuition, henceforth gaining
acceptance into the Singapore schools

9. • Profiling and Tutor Matching
• Lesson Planning
• Tutoring
• Exam Preparation
• Profiling and Tutor Matching
• Lesson Planning
• Tutoring
• Performance Tracking & Reporting
• Exam Preparation with Questions Bank
Merlion Education Platform leverages Learning Technology and
AI to enable Teaching Excellence and Pedagogical in Education
Our Preferred EdTech
Platform provides result-
oriented examination
preparation lesson plans
at affordable price
Hi!

10. 1.
Visit
Merlion
Platform
2.
Student
Profiling &
Tutor
Matching
3.
Proposal &
Consultation
&
Acceptance
4.
Trial
Run
(optional)
5.
Smart
Tutoring
6.
Student
Tracking &
Reporting
7.
Smart
Exam
Preparation
8.
School
Admission
Exam
2023

11. Source: Internal Assessment with market data
Parameter Value
Total Number of Primary-Secondary- JC School Enrolments 424,402
Total Number of International Student Placements Per Year 20,000 (5%)
Total Number of International Student Placement Per Year vs Total Number of
International Students Applying for the School Admission Exams
(Passing Rate Range: 1:2 to 1:6) (Internal Market Research)
1:4
Total Number of International Students Applying for the School Admission Exams 80,000
Tuition Fee for One (1) Hour S$80
Total Number of (Enriching) Tuition Hours Per Month 15 hours
Total Tuition Fees Per Month Per Student S$1,200
1 year of Tuitions before AEIS exam S$14,400
Total Potential Tuition Revenue from International Students S$1.15B
Total Market Size (estimate)
Explanatory
Chart

12. Precision
Tutoring
Education
Technology
Business
Acumen
Huang Hongyi
Co-founder
Business Leader
Sophia Li
Co-founder
Tutoring Leader
Jason Zou
Co-founder
Tutoring Leader
T
E
A
M
W
O
R
K
Mission
Co-founder
CTO (TBH)
The Tri-factor Pillars enable the Founding Team to achieve the
Mission Statement

13. Competition
There are local and regional competitors in this space of
business

14. Thank You
Merlion is in this space NOT to just
provide tuition services to the
International students to improve
academic performance.
Merlion is in this space to enable the
International Students to achieve their
dream schools; their dream universities
and eventually pursuing their dream
careers in this highly competitive world.

15. Thank You

16. Merlion's startup development is based on traction as we are
addressing low volume high-end customers
Founder
Traction - 5 Students
Tutors - 2(I) + 1(O)
Revenue - S$36K
Q4 2021
Y1
Traction - 25 Students
Tutors - 2(I) + 3(O)
Revenue - S$360K
Q2 2022
Y2
Traction - 200 Students
34 Tutors (O)
Revenue - S$2.8M
Q2 2023
Q2 2024
Y3
Traction - 500 Students
84 Tutors (O)
Revenue - S$7.2M

17. Platform & Infrastructure
Our 3-Year Roadmap is supported by strategies and business
plans to enable Seamless Execution
plan