Developing student character and critical skills for success

1. Student Life Success
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2. Achieving “Student Life Success” Requires The Whole Community
To Play At The Top Of Their Game
Teachers
Coaches
School Officials
Local
Businesses
Community
Leaders
Parents &
Family
Club
Advisors
2

3. Has 20 years of technology in schools delivered better outcomes?
Helped develop student character and critical skills for success?
OR
3

4. Improvement in student
achievement among minority
and female students.
(particularly in Science)
Decrease in Bullying
Graduation Rates
Graduation Rates
GREATER EXTRACURRICULAR PARTICIPATION = HIGHER GRADUATION RATES
98 %
93 %
88 %
83 %
0 < 1 hrs
per week per week per week per week
10 to 19 hrs5 to 9 hrs1 to 4 hrs
WE KNOW WHAT WORKS:
Active participation in extracurricular
activities enabled and supported
by local community
Student Attendance
RESEARCH PROVES A
POSITIVE CORRELATION TO:
4

5. In Spite of the Evidence of the Problem…
The Gap in Participation in Extracurricular Activities Has Widened
Participation in Extracurricular Activities, 12th Grade
80
75
70
65
60
55
50
1970's 1980's 1990's 2000's
Top Socioeconomic
Status Quartile
Bottom Socioeconomic
Status Quartile
No One is focusing on the ‘everything else’ in our schools
5

6. IS EXCLUSIVELY FOCUSED ON SOLVING THIS PROBLEM
Our technology already works for:
Unlike classroom or curriculum related software, planetHS connects all stakeholders and
enables the critical links between school, family and community for more successful
extracurricular programs, higher participation and greater student outcomes.
SCHOOLS USERS900+ 400,000
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7. IS THE ONLY EXTRACURRICULAR TECHNOLOGY PLATFORM FOR K-12
COMMUNICATION
ANALYTICS
STUDENT PORTFOLIO
COMMUNITY
TECHNOLOGY PLATFORM
7

8. Live Streaming Overseas
Over 10 million
communications:
State-wide EligibilityE-payments
Email
Text
Audit log
Social mediaCorrelation With /
Academic Data
8

9. LISTENS TO OUR STUDENTS
“I need an easy, fast way to keep track of all my
extracurricular activities, and present them to
college admissions/employers.”
planetHS is developing the world’s first extracurricular
activities profile that students can personalize and
share with college admissions offices and employers.
HERE’S WHAT THEY TELL US THEY NEED:
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INSIGHT:
Its’ like the“LinkedIN
for extracurricular activities.”

10. One Student’s Journey
Connects with parents
and players anywhere, anytime.
COACH BRUCE
Correlate data for students
across all extra-curricular activities
SCHOOL ADMIN
Develop custom profile
of extracurricular activities
to submit to colleges/employers
STUDENT
Voting online for
student council elections
STUDENT
Watch concert performance
via live streaming.
GRANDMA & GRANDPA
Supports local school
programs through
planetHS sponsorship
LOCAL MERCHANT
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11. THE ENTIRE COMMUNITY WINS
Students gain
self-confidence
and critical
student life skills
School administrators
take advantage of
conveniences that
allow them to focus
on helping students
achieve their full
potential
Parents know their
child is in the best
position to succeed
Local communities
nurture leadership,
involvement & Invest-
ment by future
generations
Local businesses
expand access
to a larger pool of
engaged buyers
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12. Target
Audiences
Huge Market
Opportunity
National/State
Extracurricular Organizations
School
Administrators
MARKETING & SALES
115,000 $90B
Schools
(K-12/USA)
Spending
(BY LOCAL BUSINESSES)
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13. Customer Acquisition Tactics
MARKETING & SALES
Selling Strategy
REGIONAL SALES PERSONNEL
ONLINE/OFFLINE
COMMUNICATIONS
(PR, Social, etc.)
INBOUND DEMAND
GENERATION
(Campaigns, Ads, etc.)
STRATEGIC
PARTNERS
(product integration,
co-marketing, etc.)
13

14. MARKETING & SALES
STRATEGIC PARTNERSHIPS
PowerSchool is the # 1 student Information System
in the U.S.A. and is used by 25% of schools in the USA
to manage and analyze grade data
PLUS MORE THAN 300 OTHER COMMUNITY SPONSORS
14

15. MARKETING & SALES
TRADITIONAL EDTECH VENDORS
ARE FORCED TO SELL SCHOOL-TO-SCHOOL
WITH LONG, COSTLY SALES CYCLES
SCHOOL-TO-SCHOOL
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FLIPPING THE SALES FUNNEL
PARTNERSHIPS WITH LARGE NATIONAL EXTRACURRICULAR
ORGANIZATIONS CREATES FASTER ACCESS TO MORE
OPPORTUNITIES & MORE NEW USERS
LARGE
ORGANIZATIONS
OPPORTUNITIES
SCHOOLS
USERS

16. REVENUE MODEL – PER SCHOOL
4 SOURCES (only one draws on school budget)
Average Annual Revenue per School of $21,000. Annual Expense per School $1,000
25
20
15
10
5
0
-5
High case Low Case Annual Expense
Partners
User Fees
Sponsors
School Fees
16

17. THE LION’S SHARE OF SPONSORSHIP $$ ARE AVAILABLE TO SCHOOLS
$20K
SPONSORSHIP
FEES COLLECTED
$16K
SCHOOL
SHARE
$4K
planetHS
SHARE
17

18. Check coming inreinforce the value of planetHS the more
engaged school are, the more they benefit.
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19. OUR RAGING FANS
19

20. FINANCIALS
($000)
Active Schools –
Community wide (Avg.)
While the company’s most mature school has generated $29,000 in annual sales, most schools are not expected to reach this level; the Company’s target is $15,000 in net revenue per school, composed
of local, regional and national sponsor sales; platform fees; and database sales. To date, the top twenty schools (by revenue production) and regional sponsors have generated $220,000 in sponsor
revenue. NB: PlanetHS will still be profitable should the net revenue per school figure reach only $4,000, with 660 schools at that revenue level.
Annual operating costs per school – comprised of bandwidth, storage and support – are projected to be $750.
SG&A captures technology development (100% expensed), base compensation for sales personnel, new school acquisition activity, management compensation and overhead expense.
NET Sales
Growth
EXPENSE
Pre-Tax Profit
Pre-Tax Profit Margin
Gross revenue per
Avg. Active School
Actual
2014 2015 2016 2017 2018 2019 2020
Plan
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21. Investment Category Over 18 Months
Currently Planned School Acquisition Costs,
Technology Development and Incremental
SG&A until Breakeven
Projected Pre-breakeven investment$1,900
$450
Incremental Investment to Accelerate Growth
Platfrom and UI advancement
New user features, richer state and national organizationtools,
improved sponsor portal and design refresh
200Digital engagement marketing
Implementing digital user engagement & support
techniques to reduce labor expense
200National sponsor sales New sales representation staff for larger media buys
400School acquisition in new geographies Four additional territories
175Business Development- Education Partners Partner development executive & related Expense
175
1,600
$500
$4,000
Business Development-Non School Communities
Total Growth Investment
Opening new Community Categories
Total new capital
Contingency
New Capital Sought
USE OF PROCEEDS - $5 million
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22. MEET OUR EXPERIENCED & PASSIONATE TEAM!
Scott Fogarty
Chairman
20 years of education
industry transaction and
strategy leadership
RFM, Films Media,
Primedia
Joe Hawkins
Founder & President
25 years of
entrepreneurship
Venture Alliance,
Vista Corp.
Lupita Knittel
CEO
15 years selling,
marketing and building
ed tech businesses
Promethean,
Apple, EDS
Raj Raichoudhury
CTO
25 years of
entrepreneurship
Venture Alliance,
Vista Corp.
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23. www.planetHS.com
CALL SCOTT FOGARTY: 561-444-7364
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