This document provides a study guide for the UOP COM 295 final exam, with two sets of multiple choice questions covering various topics in business communication. The questions address things like developing persuasive messages, analyzing audiences, creating effective presentations, conducting cross-cultural business interactions, and writing resumes.

1. UOP COM 295 Final Guide (2 Sets)
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SET 1
1. A colleague asks you for advice on how to understand the audience of his
persuasive message. Which of the following pieces of advice will you offer?
o Consider the psychological principles that impact people’s decisions.
(Page 241)
o Ask as few questions as possible to avoid annoying them.
o Wait until the message is perfected before choosing the right audience.
o Focus on their values and not their needs.
2. Javier is an editorial manager at a publishing company. He wants to give one of
his supervisors an “Employee of the Year” award. Which of the following supervisors
should he choose if he is looking for an employee with a strong sense of caring?
o Paul, who is the best copy editor and proofreader in the department
o Ayesha, who always takes on extra work to help the department meet
its deadlines

2. o Jon, who sets short- and long-term deadlines for every project and
meets them promptly
o Jenny, who helps her employees develop the skills that will allow
them to advance. (Page 199)
3. Bao is conducting a study that compares the cost of keeping print messages on
file versus storing digital messages in the cloud. What aspect of communications
relates to the storage of messages?
o coordination
o planning
o permanence (Page 36)
o constraint
4. Which of the following is true of documenting secondary research sources?
o Statements that are paraphrased do not require documentation.
o Ideas that are summarized do not require documentation.
o The only thing that has to be documented is a direct quotation.
o Writers can use a variety of documentation systems, including MLA
and APA styles. (Page 382)
5. Rick is trying to schedule a video teleconference with colleagues at several
locations. To do so, he needs to coordinate their schedules and also check to see if
the company needs to invest in any additional resources to make it happen. By
addressing coordination and resource issues, he is dealing with:
o richness
o immediacy

3. o constraint (Page 36)
o control
6. Lori is using secondary research to develop a business report. How can she
write her report in a way that demonstrates originality in thought?
o Cite all her research sources
o Adopt a methodical approach to decision making
o Generate her own conclusions and recommendations (Page 382)
o Use the most current documentation guidelines
7. In the context of developing persuasive messages, which of the following
is most likely to help you demonstrate a voice of competence?
o using only emotional appeals in your persuasive messages
o adopting the tone of mass advertising such as over-the-top appeals
o focusing only on logical appeals
o developing strong ideas in the interest of your audience (Page 243)
8. Which of the following should contain all your research sources and should be
provided at the end of your report?
o The executive summary
o Table of contents
o Citations
o The reference list (Page 382)
9. Which of the following is an example of psychological noise?

4. o Jenna’s boss does not take her complaint seriously because
construction noise prevented him from hearing it.
o Jenna’s boss does not take her complaint seriously because he thinks
teenagers always exaggerate (Page 28)
o Jenna’s boss does not understand what she tells him because his
hearing aid battery dies.
o Jenna’s boss does not understand that when she says a product is
‘bad’ she means she likes it.
10. One of the first tasks to accomplish when developing a presentation is to:
o Use headings to create a storyboard
o Develop effective slides
o Gather content for an effective review
o Understand the needs of your audience (Page 420)
11. Which of the following is an example of projected cognitive similarity?
o Rico assumes that all cultures are inferior to his culture.
o Bill assumes that the cultural stereotypes shown in the popular media are true.
o Elana assumes that no two cultures are alike in terms of values and norms.
o Deirdre assumes that other cultural groups have the same values as hers. (Page
92)
12. Your coworker LaRita has asked you to review her slide presentation. You notice
that it is difficult to recognize and process the most important ideas and information.
To help her fix this, what will you recommend that she change?
o She should choose dark backgrounds and text colors.

5. o She should use bold or italics to highlight key ideas (Page 429 & Page 439)
o She should include a compelling image every few slides.
o She should limit her text to five words per line and three to four lines per slide.
13. In order to focus your presentation on people, you should:
o Avoid using presentation software or other technology
o Include as many photographs as possible on your slides
o Use a lot of “I” statements
o Make individuals and groups the subject of your sentences (Page 448)
14. A mistake that many job applicants make while creating resumes is:
o Trying to display everything they do well (Page 470)
o Neglecting to include areas they need to improve on
o Highlighting only a few of their abilities and attributes
o Forgetting to include their hobbies and other interests
15. By doing audience analysis, Radika discovers that the people she will be giving
her sales presentation to know very little about her product. Because of this, she is
likely to decide to:
o Use only emotional appeals in her presentation
o Spend more presentation time informing the audience
o Involve them in her presentation
o Eliminate bulleted and numbered lists from her slides

6. 16. Which of the following is typically included in the drafting stage of writing an
effective business message?
o Setting a positive and other-oriented tone (Page 119)
o Ensuring that the communication is fair
o Finding the needs of the audience
o Identifying the primary message and key points
17. In order to design your slides to facilitate ease of processing, you should:
o Limit your text to ten words per line (Page 429)
o Provide as much information as possible on every slide
o Use at least one compelling image on every slide
o Use complex charts for complex information
18. __________ is the process of converting meaning into messages composed of words
and nonverbal signals.
o Filtering
o Translating
o Decoding
o Encoding (Page 26)
19. Vanessa has been assigned the task of creating an effective business message
aimed at improving the productivity of the employees in her company. In the process
of creating the business message, she studies the background of the employees, their

7. needs, and priorities. To which step of the planning process for developing
influential messages does Vanessa’s action typically belong?
o Message review
o Message structuring
o Idea development
o Audience analysis (Page 120)
20. In the context of persuasive messages, validating your readers means that you
are:
o Recognizing and appreciating others’ needs and preferences as legitimate (Page
245)
o Providing solid reasons why your product, service, or idea benefits readers
o Demonstrating a business need – a gap between what is and what could be
o Overcoming objections by providing counterpoints
21. Which of the following is typically included in the reviewing state of writing an
effective business message?
o Ensuring the communication is fair (Page 119)
o Identifying the primary message and key points
o Setting a positive and other-oriented tone
o Finding the needs of the audience
22. ________ noise occurs when communicators apply different meanings to the same
words or phrases.
o Physical
o Semantic (Page 28)

8. o Cognitive
o Psychological
23. Performing at the highest standards, not just for oneself, but for the team, for the
supervisor, for the consumer, and for the company’s shareholders, indicates a sense
of _________.
o Accountability (Page 8)
o Individuality
o Future-orientation
o Opportunity
24. Your resume should tell a story of:
o Everything you have learned and one in your previous job
o Your educational accomplishments
o How you plan to improve your areas of weakness
o The value you can provide to a company (Page 470)
25. Which of the following is useful advice on conducting business across cultures
with those who have limited English ability?
o Use slang and jargon instead of literal language as much as possible
o Determine a person’s level of communication proficiency within the first
few moments of your interactions with them.
o Allow those with limited English ability enough time to process their
thoughts into English. (Page 94)

9. o Speak at your normal, regular pace instead of speaking slowly as this may
be viewed as disrespectful.
26. Which of the following facilitates a one-stop work space containing project and
meeting information, shared files, and communication platforms?
o Written messages
o Social networking (Page 38)
o Webinar
o Texting
27. Which of the following is true of competence?
o It increases when individuals focus on connecting with others.
o It is innate and cannot be gained through experience.
o It is often evaluated by one’s track record of achievements. (Page 274)
o It has grown less important in the post-trust era.
28. Gregor, who works at a textbook company, has put together a presentation
proposing that the company save money by getting its images from less expensive
stock, photo sites. Gregor needs to present his idea to the executive committee.
Considering the content of his presentation, which of the following people on the
committee should he most try to influence?
o The design director
o The production editor
o The marketing director (Page 358)
o The editorial director
29. Which of the following is a trait of individualists?

10. o They communicate directly to efficiently deal with work tasks and
outcomes. (Page 95)
o They tend to stay in contact with and work through extended networks.
o They stay in relationships even when they are no longer mutually
satisfying.
o They tend to follow the perceived dreams and goals of the group as a
matter of duty.
30. The career summary section of a resume should provide the candidate’s ________.
o Objective for the job search
o Major accomplishments, abilities, and attributes. (Page 470)
o Memberships, awards, certifications and licensure, and activities
o List of personal references.
SET 2
Vanessa has been assigned the task of creating an effective business message aimed
at improving the productivity of the employees in her company. In the process of
creating the business message, she studies the background of the employees, their
needs, and priorities. To which step of the planning process for developing
influential messages does Vanessa's action typically belong?
Idea development

11. Message review
Message structuring
Audience analysis
-----------------------------------------------------------
Gregor, who works at a textbook company, has put together a presentation
proposing that the company save money by getting its images from less expensive
stock photo sites. Gregor needs to present his idea to the executive committee.
Considering the content of his presentation, which of the following people on the
committee should he most try to influence?
• The design director
•The marketing director
•The production editor
•The editorial director
----------------------
Which of the following facilitates a one-stop work space containing project and
meeting information, shared files, and communication platforms?
•texting
•written messages
•social networking
•Webinar
----------------------------------------------

12. Rick is trying to schedule a video teleconference with colleagues at several locations.
To do so, he needs to coordinate their schedules and also check to see if the company
needs to invest in any additional resources to make it happen. By addressing
coordination and resource issues, he is dealing with:
•constraint
•immediacy
•richness
•Control
------------------------
The career summary section of a résumé should provide the candidate's
•major accomplishments, abilities, and attributes
•objective for the job search
•memberships, awards, certifications and licensure, and activities
•list of personal references
-------------------------------
Your coworker LaRita has asked you to review her slide presentation. You notice
that it is difficult to recognize and process the most important ideas and information.
To help her fix this, what will you recommend that she change?
•She should choose dark backgrounds and text colors.
•She should include a compelling image every few slides.
•She should limit her text to five words per line and three to four lines per slide.
•She should use bold or italics to highlight key ideas.
_________________
Which of the following is a trait of individualists?

13. •They tend to follow the perceived dreams and goals of the group as a matter of duty.
•They communicate directly to efficiently deal with work tasks and outcomes.
•They stay in relationships even when they are no longer mutually satisfying.
•They tend to stay in contact with and work through extended networks.
-_-----------------------------
Lori is using secondary research to develop a business report. How can she write her
report in a way that demonstrates originality in thought?
•Use the most current documentation guidelines
•Cite all her research sources
•Generate her own conclusions and recommendations
•Adopt a methodical approach to decision making
----------------------------------
A mistake that many job applicants make while creating résumés is:
•neglecting to include areas they need to improve on
•highlighting only a few of their abilities and attributes
•forgetting to include their hobbies and other interests
•trying to display everything they do well
----------------------
In order to design your slides to facilitate ease of processing, you should:
•use complex charts for complex information
•use at least one compelling image on every slide

14. •limit your text to ten words per line
•provide as much information as possible on every slide
--------------------------
_____ is the process of converting meaning into messages composed of words and
nonverbal signals.
•Encoding
•Translating
•Filtering
•Decoding
--------------------------------
In the context of developing persuasive messages, which of the following is most
likely to help you demonstrate a voice of competence?
•focusing only on logical appeals
•developing strong ideas in the interest of your audience
•using only emotional appeals in your persuasive messages
•adopting the tone of mass advertising such as over-the-top appeals
---------------------------------------
A colleague asks you for advice on how to understand the audience of his persuasive
message. Which of the following pieces of advice will you offer?
•Ask as few questions as possible to avoid annoying them.
•Consider the psychological principles that impact people's decisions.
•Focus on their values and not their needs.
•Wait until the message is perfected before choosing the right audience.

15. --------------------------
Performing at the highest standards, not just for oneself, but for the team, for the
supervisor, for the consumer, and for the company's shareholders, indicates a sense
of _________.
•individuality
•future-orientation
•opportunity
•Accountability
------------------------------------------
Your résumé should tell a story of:
•everything you have learned and done in your previous job
•the value can provide to a company
•how you plan to improve your areas of weakness
•your educational accomplishments
------------------------------
Which of the following is true of documenting secondary research sources?
•Ideas that are summarized do not require documentation.
•Statements that are paraphrased do not require documentation.
•Writers can use a variety of documentation systems, including MLA and APA styles.
•The only thing that has to be documented is a direct quotation.
-------------------------------------
In the context of persuasive messages, validating your readers means that you are:
•demonstrating a business need—a gap between what is and what could be

16. •providing solid reasons why your product, service, or idea benefits readers
•recognizing and appreciating others' needs and preferences as legitimate
•overcoming objections by providing counterpoints
-----------------------------
By doing audience analysis, Radika discovers that the people she will be giving her
sales presentation to know very little about her product. Because of this, she is likely
to decide to:
•use only emotional appeals in her presentation
•spend more presentation time informing the audience
•involve them in her presentation
•eliminate bulleted and numbered lists from her slides
Which of the following is typically included in the drafting stage of writing an
effective business message?
•ensuring that the communication is fair
•identifying the primary message and key points
•finding the needs of the audience
•setting a positive and other-oriented tone
------------------------------
One of the first tasks to accomplish when developing a presentation is to:
•gather content for an effective review
•understand the needs of your audience
•develop effective slides

17. •use headings to create a storyboard
__________________
Which of the following is useful advice on conducting business across cultures with
those who have limited English ability?
•Determine a person's level of communication proficiency within the first few
moments of your interactions with them.
•Allow those with limited English ability enough time to process their thoughts into
English.
•Use slang and jargon instead of literal language as much as possible.
•Speak at your normal, regular pace instead of speaking slowly as this may be
viewed as disrespectful.
-------------------------------------
Javier is an editorial manager at a publishing company. He wants to give one of his
supervisors an "Employee of the Year" award. Which of the following supervisors
should he choose if he is looking for an employee with a strong sense of caring?
•Paul, who is the best copy editor and proofreader in the department
•Jenny, who helps her employees develop the skills that will allow them to advance
•Ayesha, who always takes on extra work to help the department meet its deadlines
•Jon, who sets short- and long-term deadlines for every project and meets them
promptly
-----------------------------
In order to focus your presentation on people, you should:
•use a lot of "I" statements

18. •avoid using presentation software or other technology
•make individuals and groups the subject of your sentences
•include as many photographs as possible in your slides
_________________________________
Which of the following is an example of projected cognitive similarity?
•Rico assumes that all cultures are inferior to his culture.
•Elana assumes that no two cultures are alike in terms of values and norms.
•Bill assumes that the cultural stereotypes shown in the popular media are true.
•Deirdre assumes that other cultural groups have the same values as her
-----------------------
Which of the following is an example of psychological noise?
•Jenna's boss does not take her complaint seriously because construction noise
prevented him from hearing it.
•Jenna's boss does not understand what she tells him because his hearing aid battery
dies.
•Jenna's boss does not take her complaint seriously because he thinks teenagers
always exaggerate.
•Jenna's boss does not understand that when she says a product is "bad," she means
she likes it.
--------------------------------
Which of the following is typically included in the reviewing stage of writing an
effective business message?
•ensuring the communication is fair
•identifying the primary message and key points
•finding the needs of the audience

19. •setting a positive and other-oriented tone
------------------------------
Which of the following should contain all your research sources and should be
provided at the end of your report?
•table of contents
•citations
•the reference list
•the executive summary
---------------------------------
_____ noise occurs when communicators apply different meanings to the same words
or phrases.
•Semantic
•Physical
•Cognitive
•Psychological
-----------------------------------------
Which of the following is true of competence?
•It has grown less important in the post-trust era.
•It is innate and cannot be gained through experience.
•It increases when individuals focus on connecting with others.
•It is often evaluated by one's track record of achievements.
-----------------------------------

20. Bao is conducting a study that compares the cost of keeping print messages on file
versus storing digital messages in the cloud. What aspect of communications relates
to the storage of messages?
•planning
•coordination
•constraint
•permanence