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Engage.	
  Analyze.	
  Inform.	
  Inspire	
   Q4	
  -­‐	
  2009	
  
	
  
Say	
  What?	
  
SEI	
  Quarterly	
  Newsletter	
  
Top	
  10	
  Tips	
  for	
  Finding	
  Right	
  Speakers	
  
Your	
  speaker	
  selection	
  is	
  one	
  of	
  the	
  most	
  important	
  
elements	
  in	
  a	
  successful	
  meeting.	
  Selecting	
  the	
  right	
  
speaker	
  for	
  your	
  meeting	
  can	
  be	
  a	
  daunting	
  task	
  …	
  
Page	
  3	
  
Contact	
  
Address	
  
Jl.	
  Penjernihan	
  I	
  /	
  16	
  Kompleks	
  
Departemen	
  Keuangan,	
  
Bendungan	
  Hilir,	
  Jakarta	
  10210	
  
	
  
Phone:	
  +62-­‐21-­‐57	
  39306	
  
Fax:	
  +62-­‐21-­‐573	
  9307	
  
Email:	
  info@speaker-­‐
exchange.com	
  
Web:	
  http://www.speaker-­‐
exchange.com	
  
Twitter:	
  @SpeakerExchange	
  
	
  
	
  
Wise	
  men	
  speak	
  because	
  they	
  have	
  something	
  to	
  say;	
  
Fools	
  because	
  they	
  have	
  to	
  say	
  something	
  
-­‐	
  Plato	
  -­‐	
  
Say	
  What?	
  The	
  new	
  SEI	
  
Quarterly	
  Newsletter	
  
	
  
Welcome	
   to	
   Say	
   What?	
   The	
   new	
   SEI	
   Quarterly	
  
Newsletter.	
  	
  
The	
   newsletter	
   will	
   feature	
   information	
   on	
   new	
   and	
  
existing	
   speakers,	
   available	
   training	
   and	
   workshops,	
  
event	
  schedule,	
  speaking	
  tips	
  and	
  lots	
  more.	
  
If	
   you	
   have	
   any	
   tips	
   or	
   suggestions,	
   please	
   do	
   not	
  
hesitate	
  to	
  email	
  info@speaker-­‐exchange.com.	
  	
  
Enjoy!	
  
Alexander	
  Abimanyu	
  
2
Engage.	
  Analyze.	
  Inform.	
  Inspire.	
   Q4	
  	
  -­‐	
  2009	
  
Available	
  Workshop	
  &	
  Training	
  
Human	
  resources	
  development	
  is	
  one	
  of	
  the	
  key	
  factor	
  in	
  order	
  
to	
   enhance	
   company	
   performance,	
   however,	
   finding	
   the	
   right	
  
program	
  and	
  facilitators	
  sometimes	
  become	
  a	
  complicated	
  task.	
  
On	
  that	
  note,	
  Speaker	
  Exchange	
  Indonesia	
  can	
  help	
  you	
  provide	
  
the	
  following	
  workshop	
  and	
  training	
  for	
  your	
  company:	
  
1. Leadership,	
  Management	
  and	
  Team	
  Work.	
  
2. Communication	
   skills	
   such	
   as	
   public	
   speaking,	
   effective	
  
communication	
  and	
  business	
  communication.	
  
3. Legal	
   skills	
   such	
   as	
   business	
   and	
   franchise	
   contract	
  
drafting,	
  labor	
  &	
  employment	
  law.	
  
4. Career	
   enhancement	
   programs	
   such	
   as	
   career	
   coaching,	
  
mastering	
  workplace	
  and	
  change	
  management.	
  
5. Financial	
   skills	
   such	
   as	
   practical	
   finance,	
   sharia	
   finance,	
  
fund	
   management,	
   pension	
   and	
   investment	
   related	
  
subjects.	
  
6. Specific	
   skills	
   such	
   as	
   sommelier	
   training,	
   fine	
   art	
   and	
  
heritage	
  subjects.	
  
All	
   of	
   the	
   programs	
   are	
  tailored	
  to	
   your	
   needs	
   and	
   will	
   be	
  
delivered	
  by	
  competent	
  speakers.	
  
Carlo	
  Maruhum,	
  	
  
Legal	
  Expert	
  
Carlo	
   is	
   a	
   legal	
   expert	
   with	
  
extensive	
   experience	
   in	
  
corporate	
   matters,	
   Labor	
   and	
  
Employment	
   law,	
   Franchise	
  
and	
   Licensing,	
   Construction,	
  
Consortium,	
  Joint	
  Venture	
  and	
  
Joint	
   Operation	
   scheme,	
   and	
  
Consumer	
  Protection.	
  	
  
Yohan	
  Handoyo,	
  	
  
Wine	
  Expert	
  
Yohan	
  is	
  a	
  wine	
  expert.	
  He	
  is	
  currently	
  the	
  advisor	
  
for	
   QuadWine,	
   a	
   wine	
   investment	
   company	
   in	
  
Singapore.	
  He	
  is	
  also	
  the	
  GM	
  and	
  Wine	
  Director	
  at	
  
Decanter	
   and	
   Segarra	
   Seaside	
   Escape.	
   He	
   has	
  
several	
  publications	
  including	
  ‘Rahasia	
  Wine’	
  which	
  
was	
   the	
   first	
   book	
   on	
   wine	
   written	
   in	
   Bahasa	
  
Indonesia	
  and	
  won	
  “The	
  Best	
  Wine	
  Education	
  Book	
  
in	
   the	
   World”	
   as	
   well	
   as	
   freelance	
   writer	
   /	
  
contributor	
  in	
  several	
  local	
  and	
  international	
  media	
  
and	
   online	
   publication	
   about	
   wine	
   and	
   food	
   that	
  
attracts	
  intensive	
  traffic.	
  
3
Engage.	
  Analyze.	
  Inform.	
  Inspire.	
   Q4	
  	
  -­‐	
  2009	
  
Tips	
  for	
  Finding	
  the	
  Right	
  
Speaker	
  for	
  your	
  Event	
  
Your	
  speaker	
  selection	
  is	
  one	
  of	
  the	
  most	
  important	
  elements	
  
in	
  a	
  successful	
  meeting.	
  Selecting	
  the	
  right	
  speaker	
  for	
  your	
  
meeting	
  can	
  be	
  a	
  daunting	
  task,	
  as	
  speakers	
  are	
  available	
  in	
  
every	
  fee	
  range	
  and	
  specialty	
  topic.	
  
This	
  following	
  is	
  derived	
  and	
  edited	
  from	
  article	
  by	
  by	
  National	
  
Speakers	
  Association.	
  
1. Determine	
  the	
  needs	
  of	
  your	
  audience	
  
Thorough	
  knowledge	
  of	
  the	
  needs	
  of	
  your	
  group	
  
is	
  essential	
  in	
  selecting	
  the	
  right	
  speaker.	
  Does	
  
your	
  meeting	
  require	
  that	
  the	
  audience	
  leave	
  
with	
  specific	
  or	
  technical	
  information?	
  Do	
  you	
  
need	
  someone	
  to	
  motivate	
  the	
  group	
  to	
  sell?	
  	
  
	
  
2. Establish	
  your	
  date,	
  time	
  and	
  budget	
  
Start	
  looking	
  for	
  a	
  speaker	
  as	
  soon	
  as	
  the	
  date	
  for	
  
your	
  meeting	
  is	
  set.	
  Consider	
  how	
  much	
  time	
  you	
  
have	
  to	
  fill	
  and	
  where	
  that	
  time	
  falls	
  in	
  your	
  
overall	
  program.	
  Factor	
  in	
  the	
  fee	
  you	
  are	
  willing	
  
or	
  able	
  to	
  pay	
  for	
  a	
  speaker.	
  	
  
	
  
3. Identify	
  the	
  type	
  of	
  speaker	
  who	
  will	
  best	
  match	
  
the	
  needs	
  of	
  your	
  audience	
  
A	
  speaker's	
  expertise	
  in	
  a	
  given	
  field	
  may	
  be	
  the	
  
big	
  draw,	
  but	
  a	
  well-­‐known	
  name	
  does	
  not	
  
guarantee	
  a	
  professional	
  presentation.	
  High	
  
prices	
  don't	
  always	
  mean	
  high	
  quality.	
  	
  
	
  
4. Locate	
  your	
  resources	
  
Speakers	
  bureaus	
  locate	
  and	
  book	
  speakers	
  
according	
  to	
  your	
  specifications	
  and	
  needs.	
  A	
  
bureau	
  can	
  locate	
  speakers	
  and	
  quote	
  fees.	
  	
  
	
  
5. Review	
  your	
  options	
  and	
  interview	
  your	
  speaker	
  
candidates	
  
A	
  professional	
  speaker	
  will	
  be	
  a	
  real	
  partner	
  in	
  
this	
  process.	
  Find	
  a	
  speaker	
  who	
  will	
  tailor	
  his	
  or	
  
her	
  presentation	
  to	
  your	
  group.	
  	
  
6. Select	
  your	
  speaker	
  
• Hire	
  a	
  professional	
  and	
  you'll	
  hire	
  an	
  ally	
  	
  
• When	
  selecting	
  your	
  speaker,	
  consider	
  that	
  
you	
  are	
  not	
  only	
  paying	
  for	
  the	
  time	
  the	
  
speaker	
  is	
  on	
  the	
  platform	
  but	
  also	
  for	
  the	
  
hours	
  spent	
  researching,	
  preparing	
  and	
  
customizing	
  the	
  presentation	
  	
  
	
  
7. Get	
  it	
  in	
  writing	
  
You	
  should	
  have	
  a	
  letter	
  of	
  agreement	
  or	
  
contract	
  that	
  clearly	
  outlines	
  the	
  expectations	
  of	
  
both	
  you	
  and	
  your	
  speaker.	
  	
  
	
  
8. Work	
  with	
  your	
  speaker	
  
Share	
  information	
  about	
  your	
  group	
  or	
  company.	
  	
  
	
  
9. Set	
  the	
  stage	
  
• Make	
  sure	
  the	
  room	
  is	
  set	
  up	
  for	
  optimum	
  
impact.	
  	
  
• Stay	
  on	
  schedule.	
  	
  
• Your	
  speaker	
  should	
  be	
  able	
  to	
  provide	
  you	
  
with	
  a	
  good	
  introduction	
  of	
  themselves	
  and	
  
their	
  topic.	
  The	
  introduction	
  should	
  be	
  short,	
  
energizing	
  and	
  create	
  positive	
  expectations.	
  	
  
	
  
10. Evaluate	
  the	
  results	
  
Have	
  your	
  audience	
  complete	
  evaluations	
  on	
  the	
  
speaker	
  and	
  his/her	
  presentation.	
  Send	
  copies	
  of	
  
the	
  evaluations	
  to	
  your	
  speaker.	
  
4
Engage.	
  Analyze.	
  Inform.	
  Inspire.	
   Q4	
  	
  -­‐	
  2009	
  
Speaker	
   bureau	
   is	
   a	
   new	
   concept	
   in	
   Indonesia	
   but	
   already	
  
common	
   in	
   other	
   parts	
   of	
   the	
   world.	
   Speakers	
   gain	
   lots	
   of	
  
benefits	
  by	
  listing	
  themselves	
  in	
  speaker	
  bureaus.	
  
Some	
  of	
  the	
  benefits	
  are:	
  
1. Access	
   to	
   wider	
   network.	
   Through	
   speaker	
   bureau,	
  
speakers	
   can	
   gain	
   access	
   to	
   various	
   industries	
   and	
  
societies.	
  
2. Better	
  administration	
  and	
  time	
  management.	
  Sometimes,	
  
contract	
   drafting,	
   price	
   negotiation,	
   briefing	
   and	
  
scheduling	
   can	
   become	
   very	
   tiring.	
   Speaker	
   bureau	
  
provide	
  assistance	
  in	
  all	
  of	
  that	
  and	
  minimize	
  hassles.	
  	
  
3. Enhanced	
  packaging.	
  When	
  time	
  is	
  a	
  constraint,	
  speaker	
  
bureau	
  can	
  assist	
  the	
  speaker	
  in	
  creating	
  their	
  PowerPoint	
  
presentation.	
  	
  
4. Image	
   booster.	
   Speakers	
   will	
   have	
   enhanced	
   exclusivity	
  
and	
   they	
   can	
   maintain	
   their	
   value	
   when	
   joining	
   speaker	
  
bureau.	
  	
  
For	
   more	
   info	
   on	
   how	
   to	
   list	
   in	
   Speaker	
   Exchange	
   Indonesia,	
  
please	
  email	
  info@speaker-­‐exchange.com	
  or	
  speak	
  to	
  Indrasari	
  
at	
  +62-­‐21-­‐5739306.	
  
David Meerman
Scott
David	
  Meerman	
  Scott	
  is	
  a	
  
marketing	
  strategist,	
  keynote	
  
speaker,	
  seminar	
  leader,	
  and	
  the	
  
author	
  of	
  the	
  award-­‐winning	
  
Business	
  Week	
  best-­‐selling	
  book	
  
The	
  New	
  Rules	
  of	
  Marketing	
  
and	
  PR:	
  How	
  to	
  use	
  news	
  
releases,	
  blogs,	
  viral	
  marketing	
  
and	
  online	
  media	
  to	
  reach	
  
buyers	
  directly,	
  which	
  is	
  being	
  
published	
  in	
  24	
  languages	
  (soon	
  
in	
  Indonesian)	
  and	
  the	
  new	
  hit	
  
book	
  World	
  Wide	
  Rave:	
  Creating	
  
Triggers	
  that	
  Get	
  Millions	
  of	
  
People	
  to	
  Spread	
  Your	
  Ideas	
  
and	
  Share	
  Your	
  Stories.	
  He	
  is	
  a	
  
recovering	
  VP	
  of	
  marketing	
  for	
  
two	
  publicly	
  traded	
  technology	
  
companies	
  and	
  was	
  also	
  Asia	
  
marketing	
  director	
  for	
  Knight-­‐
Ridder,	
  at	
  the	
  time	
  one	
  of	
  the	
  
worlds	
  largest	
  newspaper	
  and	
  
electronic	
  information	
  
companies.	
  David	
  has	
  lived	
  and	
  
worked	
  in	
  New	
  York,	
  Tokyo,	
  
Boston,	
  and	
  Hong	
  Kong	
  and	
  has	
  
presented	
  at	
  industry	
  
conferences	
  and	
  events	
  in	
  over	
  
forty	
  countries.	
  	
  
Why	
  use	
  speaker	
  bureau?	
  
A	
  speaker	
  perspective	
  

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Say What Q4 2009

  • 1. Engage.  Analyze.  Inform.  Inspire   Q4  -­‐  2009     Say  What?   SEI  Quarterly  Newsletter   Top  10  Tips  for  Finding  Right  Speakers   Your  speaker  selection  is  one  of  the  most  important   elements  in  a  successful  meeting.  Selecting  the  right   speaker  for  your  meeting  can  be  a  daunting  task  …   Page  3   Contact   Address   Jl.  Penjernihan  I  /  16  Kompleks   Departemen  Keuangan,   Bendungan  Hilir,  Jakarta  10210     Phone:  +62-­‐21-­‐57  39306   Fax:  +62-­‐21-­‐573  9307   Email:  info@speaker-­‐ exchange.com   Web:  http://www.speaker-­‐ exchange.com   Twitter:  @SpeakerExchange       Wise  men  speak  because  they  have  something  to  say;   Fools  because  they  have  to  say  something   -­‐  Plato  -­‐   Say  What?  The  new  SEI   Quarterly  Newsletter     Welcome   to   Say   What?   The   new   SEI   Quarterly   Newsletter.     The   newsletter   will   feature   information   on   new   and   existing   speakers,   available   training   and   workshops,   event  schedule,  speaking  tips  and  lots  more.   If   you   have   any   tips   or   suggestions,   please   do   not   hesitate  to  email  info@speaker-­‐exchange.com.     Enjoy!   Alexander  Abimanyu  
  • 2. 2 Engage.  Analyze.  Inform.  Inspire.   Q4    -­‐  2009   Available  Workshop  &  Training   Human  resources  development  is  one  of  the  key  factor  in  order   to   enhance   company   performance,   however,   finding   the   right   program  and  facilitators  sometimes  become  a  complicated  task.   On  that  note,  Speaker  Exchange  Indonesia  can  help  you  provide   the  following  workshop  and  training  for  your  company:   1. Leadership,  Management  and  Team  Work.   2. Communication   skills   such   as   public   speaking,   effective   communication  and  business  communication.   3. Legal   skills   such   as   business   and   franchise   contract   drafting,  labor  &  employment  law.   4. Career   enhancement   programs   such   as   career   coaching,   mastering  workplace  and  change  management.   5. Financial   skills   such   as   practical   finance,   sharia   finance,   fund   management,   pension   and   investment   related   subjects.   6. Specific   skills   such   as   sommelier   training,   fine   art   and   heritage  subjects.   All   of   the   programs   are  tailored  to   your   needs   and   will   be   delivered  by  competent  speakers.   Carlo  Maruhum,     Legal  Expert   Carlo   is   a   legal   expert   with   extensive   experience   in   corporate   matters,   Labor   and   Employment   law,   Franchise   and   Licensing,   Construction,   Consortium,  Joint  Venture  and   Joint   Operation   scheme,   and   Consumer  Protection.     Yohan  Handoyo,     Wine  Expert   Yohan  is  a  wine  expert.  He  is  currently  the  advisor   for   QuadWine,   a   wine   investment   company   in   Singapore.  He  is  also  the  GM  and  Wine  Director  at   Decanter   and   Segarra   Seaside   Escape.   He   has   several  publications  including  ‘Rahasia  Wine’  which   was   the   first   book   on   wine   written   in   Bahasa   Indonesia  and  won  “The  Best  Wine  Education  Book   in   the   World”   as   well   as   freelance   writer   /   contributor  in  several  local  and  international  media   and   online   publication   about   wine   and   food   that   attracts  intensive  traffic.  
  • 3. 3 Engage.  Analyze.  Inform.  Inspire.   Q4    -­‐  2009   Tips  for  Finding  the  Right   Speaker  for  your  Event   Your  speaker  selection  is  one  of  the  most  important  elements   in  a  successful  meeting.  Selecting  the  right  speaker  for  your   meeting  can  be  a  daunting  task,  as  speakers  are  available  in   every  fee  range  and  specialty  topic.   This  following  is  derived  and  edited  from  article  by  by  National   Speakers  Association.   1. Determine  the  needs  of  your  audience   Thorough  knowledge  of  the  needs  of  your  group   is  essential  in  selecting  the  right  speaker.  Does   your  meeting  require  that  the  audience  leave   with  specific  or  technical  information?  Do  you   need  someone  to  motivate  the  group  to  sell?       2. Establish  your  date,  time  and  budget   Start  looking  for  a  speaker  as  soon  as  the  date  for   your  meeting  is  set.  Consider  how  much  time  you   have  to  fill  and  where  that  time  falls  in  your   overall  program.  Factor  in  the  fee  you  are  willing   or  able  to  pay  for  a  speaker.       3. Identify  the  type  of  speaker  who  will  best  match   the  needs  of  your  audience   A  speaker's  expertise  in  a  given  field  may  be  the   big  draw,  but  a  well-­‐known  name  does  not   guarantee  a  professional  presentation.  High   prices  don't  always  mean  high  quality.       4. Locate  your  resources   Speakers  bureaus  locate  and  book  speakers   according  to  your  specifications  and  needs.  A   bureau  can  locate  speakers  and  quote  fees.       5. Review  your  options  and  interview  your  speaker   candidates   A  professional  speaker  will  be  a  real  partner  in   this  process.  Find  a  speaker  who  will  tailor  his  or   her  presentation  to  your  group.     6. Select  your  speaker   • Hire  a  professional  and  you'll  hire  an  ally     • When  selecting  your  speaker,  consider  that   you  are  not  only  paying  for  the  time  the   speaker  is  on  the  platform  but  also  for  the   hours  spent  researching,  preparing  and   customizing  the  presentation       7. Get  it  in  writing   You  should  have  a  letter  of  agreement  or   contract  that  clearly  outlines  the  expectations  of   both  you  and  your  speaker.       8. Work  with  your  speaker   Share  information  about  your  group  or  company.       9. Set  the  stage   • Make  sure  the  room  is  set  up  for  optimum   impact.     • Stay  on  schedule.     • Your  speaker  should  be  able  to  provide  you   with  a  good  introduction  of  themselves  and   their  topic.  The  introduction  should  be  short,   energizing  and  create  positive  expectations.       10. Evaluate  the  results   Have  your  audience  complete  evaluations  on  the   speaker  and  his/her  presentation.  Send  copies  of   the  evaluations  to  your  speaker.  
  • 4. 4 Engage.  Analyze.  Inform.  Inspire.   Q4    -­‐  2009   Speaker   bureau   is   a   new   concept   in   Indonesia   but   already   common   in   other   parts   of   the   world.   Speakers   gain   lots   of   benefits  by  listing  themselves  in  speaker  bureaus.   Some  of  the  benefits  are:   1. Access   to   wider   network.   Through   speaker   bureau,   speakers   can   gain   access   to   various   industries   and   societies.   2. Better  administration  and  time  management.  Sometimes,   contract   drafting,   price   negotiation,   briefing   and   scheduling   can   become   very   tiring.   Speaker   bureau   provide  assistance  in  all  of  that  and  minimize  hassles.     3. Enhanced  packaging.  When  time  is  a  constraint,  speaker   bureau  can  assist  the  speaker  in  creating  their  PowerPoint   presentation.     4. Image   booster.   Speakers   will   have   enhanced   exclusivity   and   they   can   maintain   their   value   when   joining   speaker   bureau.     For   more   info   on   how   to   list   in   Speaker   Exchange   Indonesia,   please  email  info@speaker-­‐exchange.com  or  speak  to  Indrasari   at  +62-­‐21-­‐5739306.   David Meerman Scott David  Meerman  Scott  is  a   marketing  strategist,  keynote   speaker,  seminar  leader,  and  the   author  of  the  award-­‐winning   Business  Week  best-­‐selling  book   The  New  Rules  of  Marketing   and  PR:  How  to  use  news   releases,  blogs,  viral  marketing   and  online  media  to  reach   buyers  directly,  which  is  being   published  in  24  languages  (soon   in  Indonesian)  and  the  new  hit   book  World  Wide  Rave:  Creating   Triggers  that  Get  Millions  of   People  to  Spread  Your  Ideas   and  Share  Your  Stories.  He  is  a   recovering  VP  of  marketing  for   two  publicly  traded  technology   companies  and  was  also  Asia   marketing  director  for  Knight-­‐ Ridder,  at  the  time  one  of  the   worlds  largest  newspaper  and   electronic  information   companies.  David  has  lived  and   worked  in  New  York,  Tokyo,   Boston,  and  Hong  Kong  and  has   presented  at  industry   conferences  and  events  in  over   forty  countries.     Why  use  speaker  bureau?   A  speaker  perspective