This document provides a guide for a final exam covering topics related to business communication and messaging. It includes 30 multiple choice questions testing understanding of concepts like audience analysis, persuasive messaging, intercultural communication, and documenting research sources. The questions cover key elements of planning, drafting, and reviewing effective business communications.

1. COM 295 Final Exam Guide
For more classes visit
www.snaptutorial.com
Score 25/30
1 The career summary section of a résumé should provide the candidate's ________.
objective for the job search
memberships, awards, certifications and licensure, and activities
list of personal references
major accomplishments, abilities, and attributes
2 Javier is an editorial manager at a publishing company. He wants to give one of his
supervisors an "Employee of the Year" award. Which of the following supervisors
should he choose if he is looking for an employee with a strong sense of caring?
Jenny, who helps her employees develop the skills that will allow them to advance
Jon, who sets short- and long-term deadlines for every project and meets them
promptly
Paul, who is the best copy editor and proofreader in the department
Ayesha, who always takes on extra work to help the department meet its deadlines
3 Performing at the highest standards, not just for oneself, but for the team, for the
supervisor, for the consumer, and for the company's shareholders, indicates a sense of
_________.
accountability
individuality
opportunity
future-orientation
4 Your coworker LaRita has asked you to review her slide presentation. You notice
that it is difficult to recognize and process the most important ideas and information.
To help her fix this, what will you recommend that she change?
She should limit her text to five words per line and three to four lines per slide.
She should include a compelling image every few slides.
She should choose dark backgrounds and text colors.
She should use bold or italics to highlight key ideas.

2. 5 Lori is using secondary research to develop a business report. How can she write
her report in a way that demonstrates originality in thought?
Generate her own conclusions and recommendations
Use the most current documentation guidelines
Adopt a methodical approach to decision making
Cite all her research sources
6 Your résumé should tell a story of:
the value can provide to a company
everything you have learned and done in your previous job
how you plan to improve your areas of weakness
your educational accomplishments
7 In order to focus your presentation on people, you should:
make individuals and groups the subject of your sentences
use a lot of "I" statements
include as many photographs as possible in your slides
avoid using presentation software or other technology
8 In the context of developing persuasive messages, which of the following is most
likely to help you demonstrate a voice of competence?
adopting the tone of mass advertising such as over-the-top appeals
developing strong ideas in the interest of your audience
focusing only on logical appeals
using only emotional appeals in your persuasive messages
9 Rick is trying to schedule a video teleconference with colleagues at several
locations. To do so, he needs to coordinate their schedules and also check to see if the
company needs to invest in any additional resources to make it happen. By addressing
coordination and resource issues, he is dealing with:
constraint
richness
immediacy
control
10 A mistake that many job applicants make while creating résumés is:
trying to display everything they do well
highlighting only a few of their abilities and attributes
neglecting to include areas they need to improve on
forgetting to include their hobbies and other interests

3. 11 Bao is conducting a study that compares the cost of keeping print messages on file
versus storing digital messages in the cloud. What aspect of communications relates
to the storage of messages?
permanence
planning
coordination
constraint
12 A colleague asks you for advice on how to understand the audience of his
persuasive message. Which of the following pieces of advice will you offer?
Wait until the message is perfected before choosing the right audience.
Focus on their values and not their needs.
Consider the psychological principles that impact people's decisions.
Ask as few questions as possible to avoid annoying them.
13 Which of the following should contain all your research sources and should be
provided at the end of your report?
the executive summary
citations
the reference list
table of contents
14 Which of the following is useful advice on conducting business across cultures with
those who have limited English ability?
Use slang and jargon instead of literal language as much as possible.
Allow those with limited English ability enough time to process their thoughts into
English.
Speak at your normal, regular pace instead of speaking slowly as this may be viewed
as disrespectful.
Determine a person's level of communication proficiency within the first few moments
of your interactions with them.
15 _____ is the process of converting meaning into messages composed of words and
nonverbal signals.
Filtering
Translating
Encoding
Decoding

4. 16 Which of the following is a trait of individualists?
They communicate directly to efficiently deal with work tasks and outcomes.
They stay in relationships even when they are no longer mutually satisfying.
They tend to follow the perceived dreams and goals of the group as a matter of duty.
They tend to stay in contact with and work through extended networks.
17 Which of the following is typically included in the reviewing stage of writing an
effective business message?
ensuring the communication is fair
identifying the primary message and key points
setting a positive and other-oriented tone
finding the needs of the audience
18 In the context of persuasive messages, validating your readers means that you are:
overcoming objections by providing counterpoints
providing solid reasons why your product, service, or idea benefits readers
demonstrating a business need—a gap between what is and what could be
recognizing and appreciating others' needs and preferences as legitimate
19 _____ noise occurs when communicators apply different meanings to the same
words or phrases.
Cognitive
Psychological
Physical
Semantic
20 Which of the following is true of documenting secondary research sources?
Writers can use a variety of documentation systems, including MLA and APA styles.
Ideas that are summarized do not require documentation.
The only thing that has to be documented is a direct quotation.
Statements that are paraphrased do not require documentation
21 Gregor, who works at a textbook company, has put together a presentation
proposing that the company save money by getting its images from less expensive
stock photo sites. Gregor needs to present his idea to the executive committee.
Considering the content of his presentation, which of the following people on the
committee should he most try to influence?
The marketing director

5. The editorial director
The design director
The production editor
22 Which of the following is an example of projected cognitive similarity?
Rico assumes that all cultures are inferior to his culture.
Bill assumes that the cultural stereotypes shown in the popular media are true.
Deirdre assumes that other cultural groups have the same values as hers.
Elana assumes that no two cultures are alike in terms of values and norms.
23 In order to design your slides to facilitate ease of processing, you should:
use complex charts for complex information
limit your text to ten words per line
use at least one compelling image on every slide
provide as much information as possible on every slide
24 Vanessa has been assigned the task of creating an effective business message
aimed at improving the productivity of the employees in her company. In the process
of creating the business message, she studies the background of the employees, their
needs, and priorities. To which step of the planning process for developing influential
messages does Vanessa's action typically belong?
Idea development
Audience analysis
Message structuring
Message review
25 Which of the following is true of competence?
It is often evaluated by one's track record of achievements.
It increases when individuals focus on connecting with others.
It has grown less important in the post-trust era.
It is innate and cannot be gained through experience.
26 Which of the following facilitates a one-stop work space containing project and
meeting information, shared files, and communication platforms?
texting
webinar
social networking
written messages

6. 27 By doing audience analysis, Radika discovers that the people she will be giving her
sales presentation to know very little about her product. Because of this, she is likely
to decide to:
spend more presentation time informing the audience
involve them in her presentation
eliminate bulleted and numbered lists from her slides
use only emotional appeals in her presentation
28 One of the first tasks to accomplish when developing a presentation is to:
use headings to create a storyboard
gather content for an effective review
develop effective slides
understand the needs of your audience
29 Which of the following is an example of psychological noise?
Jenna's boss does not take her complaint seriously because construction noise
prevented him from hearing it.
Jenna's boss does not take her complaint seriously because he thinks teenagers
always exaggerate.
Jenna's boss does not understand that when she says a product is "bad," she means
she likes it.
Jenna's boss does not understand what she tells him because his hearing aid battery
dies.
30 Which of the following is typically included in the drafting stage of writing an
effective business message?
setting a positive and other-oriented tone
ensuring that the communication is fair
identifying the primary message and key points
finding the needs of the audience