Media AS Evaluation Q1 Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. Banner used
to plug more
content.
Barcode, date, issue number
and price.
Price is tiny so as not to draw
attention to it, this doesn’t
advertise the price and
therefore focuses more on the
magazine itself rather than the
price which is normally quite
expensive.
Group photo not all looking at
the camera shows how close and
shows them as a tight knit group.
Mise on scene, shows Kings of
Leon to be a happy , friendly
group
Mast head at top left of
magazine.
Usually left side third but
not for this example.
Masthead follows left hand
side third rule.
Three main colours, (red,
black and white) creates a
house style and
consistency
Colours stand out.
Layering keeps
attention to what's
important.
Faces never covered, attracts
customer. Most important part of
the front cover.
Masthead layered over because its easily recognisable so
doesn’t require as much attention.
Image of kings of Leon relates
to main feature of the
magazine.
Range of fonts and font sizes,
shows what's important, used as
a differentiation tool.
Exclamation use
emphasises the
words.
Pull quote shows the most
exciting part of the interview
/story/song.
Special word use to make it
seem like features are special
to only this magazine.

3. The masthead is at the top
left of the front cover to
make sure it stands out to
the audience and is easily
recognised for branding.
I decided to use layers to
help with the
advertisement of the
content of the magazine.
This keeps attention to
important content of the
magazine, persuading the
target audience to buy the
magazine.
I stuck to the left hand side
third rule by having the
image positioned towards
the right of the magazine to
draw attention to the text
and therefore the content
of the music magazine.
The main image relates to the
main features of the magazine,
and for this reason it is the
biggest thing on the front cover
to draw attention to the
magazine.
-The face isn't covered over
-Laid back/relaxed shot
I decided to plug artists across
the top to help make it more
gender inclusive, and to help
persuade the audience to
purchase the magazine.
The use of the banner plugs
extra content, showing the
magazine to be full and busy.
By using a range of fonts
and font sizes I made the
front cover look more
appealing making it look
better for the target
audience.
I used three main colours
as a colour scheme (red,
black and white) which
helps to create a house
style, and consistency
when continued
throughout the magazine.

4. Features from front cover as
well as extra features.
Creates consistency
Columns structure
to keep it clear and
easy to navigate.
Images labelled with page number
they refer to. Creates consistency
and helps the magazine to flow.
Consistency of colours
throughout. 3 colour, colour
scheme sticks through the
magazine usually.
Aligned perfectly to the left around
the image because people read
from left to right. Positioned around
the image so as not to overshadow
the model.
Page numbers
aligned
Different colour to
stand out and to be
easy to navigate.
Pull quote to advertise
the main article,
persuading the customer
to read that article.
Bold but simple font
choices to keep it clear
and easy to read and
therefore navigate.
Different font sizes
used to differentiate
between what's most
important and what's
the least important.
Predominantly one
shot on the contents
page, a long shot or
medium long shot.
Relates to the main
cover line again to
help sell the
magazineShort bio on each article, helps to navigate to what
the reader finds interesting. Advertises parts of the
contents of the magazine.
Masthead logo:
-usually continued
through the
magazine, creates
consistency
-used as a branding
technique, makes the
magazine appear
more professional.
Smaller images are less
important but still help to
advertise the contents of
the magazine. Either
aligned with the text or
layered in some way.
Labelled contents.
Subheadings:
-’features’ tends to
always be there
-different coloured
fonts to be different
to the content
underneath

5. Masthead is included
on the contents page to
create a house style and
to help the magazine to
flow.
Labelled as contents
page
Numbered the images
with the page number
they refer to for easy
navigation around the
magazine.
Main image refers to
the main content of the
magazine to help with
the advertisement.
Aligned to the right to
follow the left hand
third rule.
Page numbers aligned
Different colour to
stand out and to be
easy to navigate.
Short bio under the titles to give
more information to help the
reader make decisions on what
they specifically want to read.
Subheadings to help with
the organisation of the
contents page and
therefore the navigation
of the magazine.
In different fonts and
colours to create a
differentiation.
Used ‘features’ like Q
magazines example to
display the content on the
front cover.
Three colour consistency
to help create a house
style and to help the
magazine to flow
smoothly.
Smaller image not as
important but helps to
advertise further content
in the magazine.
Text aligned to the left
because people read from
left to right, making the text
more important than the
images

6. The interview is relayed like a past
conversation rather then just Q and A
talks about the rumours the artist is
going through.
Usually used to plug new
albums/singles/tours.
Text is set out
into three
columns
Clear, neat,
gives it balance,
makes it look
orderly.
Bold drop case
brings the
readers eye to
the start of the
interview
straight away.
The photo of the
artist is meant to
persuade the
audience to want
to read the
interview.
Eye contact with
the camera makes
it personal, gives a
bit of a connection
with the reader
The image takes up
a whole page
which draws
attention to both
the image and the
interview,
persuading the
audience to read
it.
Black and white
makes it seem
classy/mysterious.
Small masthead
at the bottom of
the page is used
as a branding
technique, makes
it look
professional,
helps the
magazine to flow.
Page numbers in
both bottom corners
of the page used as
a form of order,
navigation tool
around the
magazine.
First letter of the artists
name behind the text,
drawing attention to the
text, making the
magazines consistent
Artists name in the top right corner of
the double page spread is a persuasive
device.
The different fonts makes it stand out
and appeal to the reader.
Makes it clear who is being
interviewed.

7. Quote used to get
the attention of the
audience, make
them want to read
the interview to
find out more and
why the quote was
used.
Artists name top
right corner.
Different fonts
stands out.
Persuades reader
to read the
interview. Makes
it clear who is
being
interviewed.
Page numbers in
both bottom
corners for
navigation. Helps
the magazine to
flow.
Smaller version of
the masthead with
the page numbers.
Branding technique,
consistency.
Web address at the bottom
of page to show the use of
different technologies. To
appeal to the target
audience to show easier
access and use.
Drop case, draws
the eye of the
reader to the text.
Encourages them to
read the interview.
Image takes up a
whole page, draws
attention to it
persuades the
audience to read
the interview.
Eye contact with the
reader makes it
more personal and
laid back, makes the
interview seem
more inviting.
Colour to appeal to
the target audience,
suits the genre of
music more than
black and white,
makes the image
look more laid back.
Three column
structure to
create order,
makes it look
neater and
more
presentable.
The interview is relayed like
a past conversation, making
it more interesting to read
then just a standard Q and A
double page spread

8. •Masthead used to give an identity and for branding, to help with the branding the
masthead is continued through the magazine to make it seem consistent.
•Left hand third rule used to keep my masthead and advertising text on the left side of
the front cover. However Q magazine doesn’t particularly follow this convention with
only the masthead being to the left hand side, this is because they are more concerned
with advertising the main piece of the magazine
•the face of my artist wasn’t covered in order to make the images stand out and to
attract the potential customer to the magazine on the front cover and then to a
particular article on the contents page or double page spread.
•layering on my front cover to keep attention to what’s important as well as to make
my front cover look more interesting and make it appear busy, in a similar way to the
way layering is used on a Q front cover.
•3 main colours for the colour scheme (black red and white) - I did use some grey to
enhance the magazine, which made it look more professional
•different fonts on my front cover as a differentiation tool and to help make certain
parts stand out as well as to make the magazine appear more entertaining.
• I chose to not use a pull quote on my front cover in order to ensure that it didn’t
appear to full or busy, and to keep everything clear and easy to read, unlike the Q
magazine front cover which uses a pull quote to help advertise.

9. •left hand third rule to my contents page where I kept my text to the left
third because people read from left to right making the text more important
than the images on the contents page(used by Q and mojo)
•kept the text on my contents page in a column structure to give it order and
to make it easy to navigate; this helped the contents page look more
professional as well as conventional as well as it being a familiar convention
for the audience.
•numbering images on the contents page with the page number that they
refer to, in order to aid navigation for the reader.
•short bio on each article to help the potential reader to get to what they are
most interested in by advertising the contents of the magazine. (Q and mojo)
•I labelled the contents page with ‘contents’ and also applied the date of the
issue near to the top of the contents page in a similar style to the Q
magazine
• I continued this use of colours throughout the magazine to create style and
consistency which would help the magazine to flow.