Reporting in the
digital age
@HollyEdgell
St. Louis Society of
Professional Journalists
College Journalism
Boot Camp
Webst...
Another word about the
digital age
“The students of today actually are going
to create the journalism and mass
communicati...
Random thoughts
 My motto > “Journalism is about people”
 My other motto > “Have a multimedia state of mind”
 So, what’...
2 guys and a tweet
SHOW & TELL
So What’s the Story?
 What are you trying to convey?
 Information, humor, emotional impact
 5 categories to consider
 ...
Don’t be fooled:
It’s always about PEOPLE
 Who is affected, has been affected or will
be affected?
 Know your audience
...
Basic sources: human
 Most news organizations will want at least
two real live sources; i.e. people
 THREE is even bette...
So how do you find
people?
 Web search
 Read about it
 Social media
 Go there
 Site visits
 Person on the street
 A...
Basic sources: Information
 Other media
 Previous/archived stories
 Web sites
 Government
 Business
 Institutions
 ...
Getting interviews
 The media relations or PR person can be
your friend, or at least open the door
 Large corporations, ...
Getting them to talk
 Start with a phone call
 Try email and social media
 Should you email your questions?
 Go there
...
When they won’t talk
 Don’t be shy about reporting when
officials or other sources won’t respond or
won’t talk
 Off the ...
Examples
 Duck in a truck
 Economy in a box
 Doing Business with the DNC
 The Swing State Story
 Nuns on the bus
 Sa...
Holly’s favorite tools &
techniques
 Curation
 Walgreens & Express Scripts
 Condi at the convention
 Q&A interview
 P...
Holly’s favorite source
resources
 SheSource.org
 SPJ Journalists Toolbox
 Expert Sources
 Diversity issues
 Women in...
 Twitter > @HollyEdgell
 me@hollyedgell.com
 www.linkedin.com/in/hollyedgell
 https://www.facebook.com/holly.edgell
 ...
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St. Louis Society of Professional Journalists College Bootcamp

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St. Louis Society of Professional Journalists College Bootcamp

  1. 1. Reporting in the digital age @HollyEdgell St. Louis Society of Professional Journalists College Journalism Boot Camp Webster University, 9/21/13 “After all, despite all the dire news about the state of the newspaper industry, we are in something of a golden age of journalism for news consumers. There’s no shortage of great journalism being done, and there’s no shortage of people hungering for it. -Arianna Huffington
  2. 2. Another word about the digital age “The students of today actually are going to create the journalism and mass communication of tomorrow. You aren’t stuck in formats created a century ago. You get to build the new companies and the new products and the new standards of the digital age…. New tools create opportunities to make new rules.” >>>> Eric Newton, senior adviser to the president at Knight Foundation NEW TOOLS
  3. 3. Random thoughts  My motto > “Journalism is about people”  My other motto > “Have a multimedia state of mind”  So, what’s the story?  Purpose or mission  Is there a news hook?  Cultivate curiosity  Storytelling vs. reporting  Tools  Techniques, tools, platforms PEOPLE
  4. 4. 2 guys and a tweet SHOW & TELL
  5. 5. So What’s the Story?  What are you trying to convey?  Information, humor, emotional impact  5 categories to consider  People  Process  Place  Event  Trends & Data JUST START
  6. 6. Don’t be fooled: It’s always about PEOPLE  Who is affected, has been affected or will be affected?  Know your audience  Campus population v. wider community HUMAN FACTOR
  7. 7. Basic sources: human  Most news organizations will want at least two real live sources; i.e. people  THREE is even better 1. Central Compelling Character(s) > victim, patient, stakeholder, profile subject, outraged individual 2. Perspective person; expert 3. Observers, opinions WHAT THE STAKE?
  8. 8. So how do you find people?  Web search  Read about it  Social media  Go there  Site visits  Person on the street  Ask somebody  Look around you; who do you know? TIP: Ask SPJ! Find the local pro chapter BE A SEEKER
  9. 9. Basic sources: Information  Other media  Previous/archived stories  Web sites  Government  Business  Institutions  Advocates  Blogs and social media BE A RESEARCHER
  10. 10. Getting interviews  The media relations or PR person can be your friend, or at least open the door  Large corporations, businesses  Government (all levels)  Political organizations, parties  Non-profits  Institutions; e.g. campus, houses of worship TIP: If there’s no designated media person, ask “Who deals with inquiries from the media?” KNOW WHEN TO…
  11. 11. Getting them to talk  Start with a phone call  Try email and social media  Should you email your questions?  Go there TIP > Keep a file/notes on source contact info. You may need to talk to someone again. A FOOT IN THE DOOR
  12. 12. When they won’t talk  Don’t be shy about reporting when officials or other sources won’t respond or won’t talk  Off the record or on background  Anonymity > Ask why? TIP: Power of persuasion? “We really want your perspective.” “We‟re going to run this story regardless, but we‟d would prefer to include you rather than use a „no comment.‟” TIP: Ask SPJ! Find the local pro chapter PSYCHOLOGY
  13. 13. Examples  Duck in a truck  Economy in a box  Doing Business with the DNC  The Swing State Story  Nuns on the bus  Sarah Palin in St. Charles  Navigating the City  Inside Haiti BOOKMARK THESE
  14. 14. Holly’s favorite tools & techniques  Curation  Walgreens & Express Scripts  Condi at the convention  Q&A interview  Politics past & present  Storify  Twitter for live events NEW TOOLS
  15. 15. Holly’s favorite source resources  SheSource.org  SPJ Journalists Toolbox  Expert Sources  Diversity issues  Women in Media & News (WIMN)  The POWER Sources Project BOOKMARK THESE
  16. 16.  Twitter > @HollyEdgell  me@hollyedgell.com  www.linkedin.com/in/hollyedgell  https://www.facebook.com/holly.edgell  http://www.slideshare.net/hollyedgell  Blog > http://hollyedgell.wordpress.com Let’s connect! SOCIALIZING

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