Facebook Basics for NPOs

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Slides presented at a brown bag session for nonprofit organizations in Grand Rapids, MI

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Facebook Basics for NPOs

  1. 2. Facebook for NPOs? Over 350 Million people have FB profiles (over half interact daily) More than 30,000 NPOs have active Facebook Pages It is where constituents, friends, colleagues, and future supporters spend their time.
  2. 3. Traditional Org. Communications One to many – broadcast / “talking to” Social Media Communications Many to many – Conversation
  3. 4. A Strong Web Modern Communications Strategy: 1. Presence 2. Delivery 3. Interaction
  4. 5. NPO Use of Facebook A place to connect with your communities in authentic, personal and engaging ways. “ Organizations who communicate effectively with members and supporters through digital media will grow, while those who don’t will perish along with the traditional media they cling to”. Rand Cordle, Publisher
  5. 6. Direct Traffic to your Website
  6. 7. Passing Along Info & Resources
  7. 8. Promote Events
  8. 9. Have Conversations
  9. 10. Rich Media Content: Photos and Videos
  10. 11. Get Feedback
  11. 12. Empower Ambassadors
  12. 13. Raise Funds
  13. 14. Provide Organization Information
  14. 15. Basic Types of “PAGES” Personal Profiles People Pages Professional Groups Informal/Working Causes 501c3/fundraising
  15. 16. Making the Most of Your FB Presence “ Using social media simply for marketing and fundraising, the understandable obsession of nonprofits during recessionary times, may be missing the point, experts say”. "It's incredibly important to find that authentic voice and make personal connections”. Philanthropy Journal, July 2009
  16. 17. “ It's a different kind of distribution where the nonprofit reaches influential people who then reach their friends with their own message about a cause”. -Beth Kanter
  17. 18. “ Personality is the unique,authentic, and talkable soul of your brand that people can get passionate about”. Rohit Bhargava
  18. 19. "There's a whole new generation of people who are allergic to being preached to." -Katrin Verclas, Mobile Active
  19. 20. “ To have a friend, you have to be a friend” -Laurie's Mom
  20. 21. A little, recent story about personality and the authentic voice: “ I swear, you could graph it: the values for blogs/tweets/posts that are personal/authentic, would trend almost identical to the values for response/reaction by audience.  And those lacking authenticity/interactivity would often trend with an absence of reaction”. - Erin Wilson, Theatre Director, Wealthy Theatre

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