A detailed introduction on marketing a new business online.

1. Marketing Content & Your
Business
Heather Piedmont
Marketing Media Creator/Strategist/Coach
www.HeatherPiedmont.com
Heather@heatherpiedmont.com

2. What will this Presentation
Answer?
• What is Marketing Media?
• How will it help my Business?
• How do I do it Best?

3. Marketing Media
Any and all media that you create for and about your business.
Should/Can/Will Create:
◦ Visibility-
Stronger SEO
More things to come up when your company/service/name is
searched.
Rule of 7- It is not just for charities.
◦ Credibility-
When you communicate tips/agendas connected to your business,
you assist your expert status
Helps individuals in seeing/trusting/needing your expertise at (your
service here).
◦ Accountability-
Forces you to be keep abreast of the issues connected to your
business.
Creates a contract between you and prospects when you do
weekly media such as blogs and podcasts

4. Where do you find your
topics?
Define your prospective clients to the last
characteristic
◦ From the car they drive to their age and beyond.
Listen to your perspective clients.
Ask your current clients.
◦ SurveyMonkey
◦ Questionnaire
Read/Listen/Watch what they do
Review your Company’s Mission Statement and
Ask Yourself “What Can I Communicate for the
Betterment of My prospective clients?”

5. Types of Media
Podcasting
Tele-Seminars
Blogging
White Pages
E Books
Social Media

6. Bonus Tip: How To Use
Marketing Media For Yourself
◦ Internal reflection-
Forces you to consistently be
involved in and at times
review/revise your mission/agenda.

7. Podcasts and Tele-Seminars
Video
◦ Google+
◦ Youtube
Tips for video:
Video: Test your makeup
and position on camera.
Stand up straight and at
attention.
If you are going to use
notes, put them on the
screen so you are always
looking up and engaged
Audio
◦ Itunes
◦ Blogtalk
Tips for Audio:
Watch your “um’s” and
silence.
Make sure your tone is
clear, attentive and can be
heard as well as
understood.
Tip for both: Test Your Equipment and have a
Plan B when Plans Don’t work Out.

8. Blogging
Follow the Rule of Three
Always have an Action Item
Attempt to involve a client or prospect
meeting in the blog (Reminds people of
your shingle and that your in business.
Have someone read it and interview
them on what they read…make sure it’s
what you want heard.

9. Scheduling Tips
Put it in your datebook and stick to the
dates: Date/Topic/Content Type
(Blog/FB)
Have the topics in advance, keep a
notepad.
If you want to guest write for a
publication, do an informational
interview with the editor or get their
editorial calendar online.

10. Calendar Template
To be Sent to you
Agenda:
Date (Every Week) Both Due and Completed
Topic/Title(Be specific)
Status (in progress? completed?)
What you will use it for (FB/Blog, Guest Post)
Who else will be helping you finish it
Target Audience
Promotion: Action Item or Discount
Tags
Metrics

11. Bonus Tip: Watch How You
Repost!
Google is not friendly to a post that is
at more than one place. If you want to
repost, place two paragraphs on the
new location and a link.
It also does not look good to a
prospect, shows that you are using
one thing for two many agendas.

12. White Pages
Reviews of current agendas, ideas,
even peer articles.
Great way to get an email as well as a
great thank you for registering for
events, newsletters etc.
Tips:
◦ Send them around
◦ Pdf Pdf Pdf
◦ Have someone else read/edit them

13. Bonus Tips for both Pages and
Blogs
Read them out loud when editing
them.
Keep them in a file.
Have a PDF packet of them ready to
go.
◦ Great for pitching yourself to press and
pitching a prospective client/partnership.

14. E-Books
Wanna Know a Secret?
◦ Most great ebooks are just great blogs either
combined together and/or expanded upon.
◦ Some of the greatest are informational interviews
someone interested in a subject decided to learn
more about for:
Themselves
Their Business
Tips:
Watch your Font: Too large looks lazy to
small looks talky.
Stay on topic!
This can be used in Automation Sales and as
a Thank you..whichever you prefer.

15. Additional Agenda
Very Popular Right Now: Work Books
How to do them?:
◦ Go Page by Page (Worksheet by
worksheet)
◦ Test them with either prospects or clients
◦ With everything editorial: Have someone
else review it.

16. Social Media
Make sure all posts are:
◦ Timely
◦ Tight (especially for twitter so they can be
reshared)
◦ Toward your business/service/prospective
client.
Bonus Tip: News/Media mentions
◦ Can be reused as long as you change the
subject line and/or photo

17. Social Media Calendar Tips
Best times to tweet: 9am, noon, 3pm,
6pm (per Social Media Week NYC)
Hootsuite: Schedule your tweets
◦ Don’t rely on it completely..you must
engage your audience.
Time yourself on a regular day of
going from one social media program
to another then time yourself the days
after.
Do it Daily!!

18. Any Questions?
Heather Piedmont
Marketing Media
Creator/Strategist/Coach
www.HeatherPiedmont.com
Heather@heatherpiedmont.com