This document provides 6 key facts about using press releases to promote a website or business. It discusses increasing awareness through targeted press releases and follow up calls to editors. It also recommends creating a well-rounded press kit that includes background information and published articles. Additionally, it suggests submitting articles to offline newsletters, speaking at local events, and pitching dynamic article ideas directly to editors. The overall message is that gaining publicity requires courage, planning, persistence, and targeting the right media outlets.
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
A quick guide to help you build your audience. We'll discuss how to use offers to start building your list, how to write valuable content to keep them coming back, and how to write letters that engage customers, instead of newsletters that end up in the trash folder.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
A quick guide to help you build your audience. We'll discuss how to use offers to start building your list, how to write valuable content to keep them coming back, and how to write letters that engage customers, instead of newsletters that end up in the trash folder.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
Inspired by a Richard Branson blog post "Relax, But Don't Take the Summer Off From Great Ideas ", a few of our customers got creative and brainstormed on what they can do to prepare for a fantastic Q3. This is a summary. Enjoy! And have a great and creative summer!
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
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Inspired by a Richard Branson blog post "Relax, But Don't Take the Summer Off From Great Ideas ", a few of our customers got creative and brainstormed on what they can do to prepare for a fantastic Q3. This is a summary. Enjoy! And have a great and creative summer!
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
20 Techniques To Create a Best in Breed BlogJoe Pulizzi
20 Specific techniques to use as part of developing a niche blog that drives results for your business - as presented by Joe Pulizzi from the Content Marketing Institute.
13 components of an irresistible free opt in offerJen McGahan
The perfect free opt in offer grows your email list fast with people who tend to be your ideal clients! Every free opt in offer needs theses 13 components
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
Promote It! You’ve developed a valuable product or service but the people who...Mary Lee Gannon
You’ve developed a valuable product or service but the people who need it don’t know about it. What now? Promote It! will show you tips to create strong promotional programs by making your communications a two way dialogue. Learn how to create press releases, increase sales and media
attention, build social networks, your brand, and your niche. It's all in your story.
Emma from www.betsandbobs.co.uk and Lyndsey from www.whatyousow.co.uk share PR tips and their experience with the Brighton Etsy group of designer makers.
3. A great publicity campaign starts with courage, then
planning, and lastly, it succeeds through persistence. If
you're not sure why you should seek fame, consider
fortune because the two go hand in hand.
4. Fame will bring your business into the forefront of your
target audience faster than any advertising campaign
can hope to do. It solidifies you as an expert and creates
a deep, abiding confidence in the consumer. It makes
you a shining star with infinite possibilities. So what are
the steps you ask? Well paste a gold star to your
forehead and let's get started.
6. Increase awareness through a press release. Yes, I know,
press releases have become quite the popular little tool
around cyberspace with releases being blasted hither
and there, but are they working? Probably not. Blasting
your press release will bring blasted little results.
Instead, thoughtfully put together a very dynamic one-
page press release and target publications that would be
most interested in you and your business. Don't drone
out the details; make that press release sing your
praises. Then send it to a real live editor and follow up
with a phone call. In other words, let the press release
be the invitation to your follow up phone call. Begin
making connections with the media. Be
9. A Press kit is basically an exaggerated press release
turned into a package. It's more complex, tells more
about you and your company, and is all pulled together
into a nice neat folder. Of all the questions I receive, first
is, what is a press kit? Simply, it is a folder of
information about you or your business. It should
contain:
21. Don't forget that a whole world exists offline. Locate
newsletters or smaller print publications offline and
submit articles. This can be a very dynamic way to
increase your exposure as well as add to your press kit.
You can locate newsletters in your subject area by
visiting the local university library reference section. Ask
for a directory of trade newsletters and do your
research. Once you have been published, it's easier to
step up to the larger publications. Fame starts small and
then snowballs onto itself!
23. Yep, that's right. Start giving speeches on your area of
expertise. Start locally at civic clubs and local
educational programs. Then find the local talk radio
shows and make your case to the producer. It's
surprising how many talk radio shows are actively
looking for new speakers. Once you have achieved Talk
Radio, the opportunities will start coming to you.
25. Put together several dynamic article ideas. Just the
ideas, not the actual article. This is called a Publicity
Pitch. Take those ideas and then pitch them to editors of
targeted publications. This can work very well as it saves
Editors time and puts the outline right into their hands.
As a past Editor I know how well this works. Editors love
ideas, especially ideas that are completely outlined and
correct for their readership. This means don't send pet
article ideas to cooking magazines.
26. Send pet articles ideas to pet publications. Seems like a
no brainer, huh?
27. But you'd be amazed at what editors see that don't
apply to their own publication. Fame comes from
planning and persistence. It has its rejections, but if you
can learn not to take it personally, it will eventually
work. Remember, once you start, keep going. Once you
stop, you have to start all over.