David Wojdyla, the “luckiest man in advertising,” asked LinkedIn connections who’ve worked in both cities, “Which one is better?”

1. The
New
York
Way
DePaul
University
College
of
Communica=on
Public
Rela=ons
and
Adver=sing
Program
Presenta=on
by
David
Wojdyla
and
LinkedIn
connec=ons
December
1,
2014
NYC
vs
CHI
For
Ad
Program
Graduates,
Which
City
Is
BeNer?
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

2. NYC
vs
CHI:
Which
City
Is
BeNer?
Bill
Bernbach
Former
Chairman
&
CEO,
Doyle
Dane
Bernbach
New
York,
New
York
|
Marke=ng
and
Adver=sing
1911-­‐1982
Leo
BurneN
Founder,
Leo
BurneN
Company
Chicago,
Illinois
|
Marke=ng
and
Adver=sing
1891-­‐1971
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

3. NYC
vs
CHI:
Which
City
Is
BeNer?
Mar=n
Puris
CEO,
Founder
PURIS&PARTNERS
Greater
New
York
City
Area
|
Marke=ng
and
Adver=sing
Ron
Anderson
Former
Vice
Chairman,
Chief
Crea=ve
Officer,
Bozell
“Godfather
of
Minneapolis
adver=sing”
Minneapolis,
MN
|
Marke=ng
and
Adver=sing
Ted
Bell
New
York
Times
Bestselling
Novelist
Writer
in
Residence
at
Cambridge
University
UK
Other
|
Wri=ng
and
Edi=ng
Jerry
Caggiano
Owner
/
Co-­‐CCO
Rise
Adver=sing
Chicago,
Illinois
|
Marke=ng
and
Adver=sing
Jim
Courtright
Partner,
Big
Thinking
By
The
Hour
Greater
Chicago
Area
|
Marke=ng
and
Adver=sing
Steve
Juliusson
Consul=ng
Art
Director
/
Crea=ve
Director
Greater
Chicago
Area
|
Marke=ng
and
Adver=sing
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

4. NYC
vs
CHI:
Which
City
Is
BeNer?
“I’ve
always
found
the
designa=on
of
Chicago
as
a
‘second
city’
somewhat
disturbing.
A
lot
of
New
York
stars
came
from
the
Midwest.”
Mar=n
Puris
CEO,
Founder
PURIS&PARTNERS
Greater
New
York
City
Area
|
Marke=ng
and
Adver=sing
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

5. NYC
vs
CHI:
Which
City
Is
BeNer?
“Compared
to
Chicago,
I’d
say
New
York
has
a
bit
more
desire
to
excel.”
Ron
Anderson
Former
Vice
Chairman,
Chief
Crea=ve
Officer,
Bozell
“Godfather
of
Minneapolis
adver=sing”
Minneapolis,
MN
|
Marke=ng
and
Adver=sing
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

6. NYC
vs
CHI:
Which
City
Is
BeNer?
“There
are
no
two
finer
places
to
work
than
Chicago
and
New
York.
I
was
one
of
the
lucky
ones.
I
worked
in
both.”
Ted
Bell
New
York
Times
Bestselling
Novelist
Writer
in
Residence
at
Cambridge
University
UK
Other
|
Wri=ng
and
Edi=ng
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

7. NYC
vs
CHI:
Which
City
Is
BeNer?
“Chicago
is
a
place
you
go
to
make
ads.
New
York
is
a
place
you
go
to
‘make
it.’”
Jerry
Caggiano
Owner
/
Co-­‐CCO
Rise
Adver=sing
Chicago,
Illinois
|
Marke=ng
and
Adver=sing
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

8. NYC
vs
CHI:
Which
City
Is
BeNer?
“In
New
York,
you
are
what
you
talk.
In
Chicago,
you
are
what
you
do.”
Jim
Courtright
Partner,
Big
Thinking
By
The
Hour
Greater
Chicago
Area
|
Marke=ng
and
Adver=sing
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

9. NYC
vs
CHI:
Which
City
Is
BeNer?
“For
quality
of
life,
I’d
say
Chicago.”
Steve
Juliusson
Consul=ng
Art
Director
/
Crea=ve
Director
Greater
Chicago
Area
|
Marke=ng
and
Adver=sing
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

10. NYC
vs
CHI:
Which
City
Is
BeNer?
“For
aspiring
ad
execu=ves,
the
geography
that
maNers
most
is
the
territory
between
their
ears.”
David
Bell
Chairman
at
gyro
PURIS&PARTNERS
Greater
New
York
City
Area
|
Marke=ng
and
Adver=sing
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

11. NYC
vs
CHI:
Which
City
Is
BeNer?
Thank
You
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.

12. NYC
vs
CHI:
Which
City
Is
BeNer?
New
York
vs
Chicago:
For
Ad
Program
Graduates,
Which
City
Is
BeNer?
David
Wojdyla
believes
he’s
uniquely
qualified
to
moderate
this
discussion.
A
na=ve
Chicagoan,
Wojdyla
started
his
adver=sing
career
in
New
York
City.
For
a
decade
and
a
half
he
worked
with
some
of
the
best
ad
people
on
the
planet.
But
David
got
homesick
so
he
moved
back.
Today
he’s
co-­‐founder
/
managing
partner
of
AND
VERTISING
INC.
David
Wojdyla
The
Luckiest
Man
in
Adver=sing
AND
VERTISING
PARTNERS
Chicago
&
New
York
|
Marke=ng
and
Adver=sing
AND
VERTISING
INC
MAKE
ANDS.
NOT
ADS.