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BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West


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Lena West, of xynomedia, spoke on developing a sustainable social media strategy that works for you at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.

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BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West

  1. 1. Developing a Sustainable Social Media Strategy that Works for YOU How to Leverage Social Media to Build Your Brand AND Get More Business
  2. 2. When you understand the drivers, you understand the game. Video: Social Media Revolution Leverage Point #1: The Imperative
  3. 3. Leverage Point #2: A Word About ‘Experts’ award-winning social media consultant,  blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany Magazine
  4. 4. Use your ‘why’ to guide you. Leverage Point #3: Your ‘Why’?
  5. 5. Examine your marketing. What’s working? What’s not? Leverage Point #4: No Social Media Haystacking
  6. 6. Selecting the wrong tool is costly. Leverage Point #5: Right Tool for the Job
  7. 7. Use your calendar ruthlessly. Leverage Point #6: Make a Date!
  8. 8. Stay organized. Stay in control. Leverage Point #7: Cool, Calm & Collected
  9. 9. Which services/tools will you use? Which will you ignore? Leverage Point #8: Create Your Short List
  10. 10. Leverage Point #9: Set Boundaries Who will you “friend”? Who will you ignore? Set rules for each service.
  11. 11. Social media doesn’t replace anything; it’s like make-up – it enhances. Leverage Point #10: Avoid New ‘Wheels’
  12. 12. Have something to say and be willing to say it. Use ‘The Reciprocity Rule’  Leverage Point #11: Get Business!
  13. 13. On track or not? Recognize a derailed effort. Triage & troubleshoot. Leverage Point #12: Measure
  14. 14. All Together Now… * The Imperative * ‘Experts’ * Your ‘Why’ * No Haystacking * The Right Tools * ‘Dating’ * Calm & Cool * Your Short List * Boundaries * New Wheels * Get Business * Measure
  15. 15. Questions? Q&A
  16. 16. Lena L. West - xynoMedia [email_address] 914.377.0600 Connect