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Social Media and Business


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Introduction on how social media has an impact on todays business and how to utilise the current scenario. This PPT talks about basics and target mainly for novice people.

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Social Media and Business

  1. 1. Social Media and Business
  2. 2. Ganapathi M COO - RailsFactory Web & Mobile Applications Who am I
  3. 3. About you now please 
  4. 4. What is Business?
  5. 5. THEN Brands were in control. Buyers were constantly bombarded with billboards, commercials, and cold calls trying to sell them a product.
  6. 6. NOW The customer is in control. Buyers are tuning out loud, interruptive advertising and consuming information online.
  7. 7. The old 86% skip TV ads 91% unsubs cribe from email 200M on the Do Not Call list 44% of direct mail is never opened BROKEN. playbook is
  8. 8. Inbound Marketing = Content + Context
  9. 9. Social Channels
  10. 10. Why should You use social media to promote Your business?
  11. 11. Social Media Rule!!
  12. 12. Define yourself Expose your work Show what you do Do it better than the others
  13. 13. 300 million Tweets Every day globally
  14. 14. 3.7 billion shares Every week globally
  15. 15. 332 million people 187 million monthly unique visitors 40% checking LinkedIn daily
  16. 16. Let’s see some facts about FaceBook 
  17. 17.  1.49 billion monthly active users  1.31 billion mobile MAU
  18. 18. Low cost advertisement with maximum R.O.I (Return On Investment) Click on me Average cost of a FB advertisement 0,41€ CPM (Cost per 1000 Miles/views) 0,01€ CPC ( Cost Per Click)
  19. 19. 5 reasons to choose FB for your advertisement 1. High and effective R.O.I 2. Low cost advertisement in comparison with traditional means 3. You can target your audience by location, gender, hobbies, age and other demographic criteria 4. Your brand gains popularity 5. Your brand becomes “famous” and gains recognition
  20. 20. Create content for your business
  21. 21. It’s all about Humans Connect with people
  22. 22. RECIPEfor success
  23. 23. How can you reach Success??
  24. 24. Keep your Content Interesting
  25. 25. Direct People to your business
  26. 26. Get people Excited with your posts & news
  27. 27. Drive Actions Into Achievements
  29. 29. Product for every oneProduct for every one Amul never forgot its “primary customer” Amul collects 447,000 ltrs of milk from 2.12 million farmers (many illiterate) Product for youth Amul launched Chocolate milk under brand name of ‘Amul Kool Koko’ targeting the youth Product for diabetic people India’s First Pro-Biotic Wellness Ice cream & Sugar Free Delights For Diabetics
  30. 30. Product for every oneProduct for every one Product for the health conscious Amul Launched “low fat, low cholesterol bread spreads” Product for the price sensitive India Low Priced Amul Ice Creams and affordable ‘sagar’ whitener Product for the urban class Amul launched emmental, gouda and pizza mozzarella cheese
  31. 31. Business Ideas !!!
  32. 32. Business Plan for your business now….
  33. 33. THANK U 4 Listening….!! Ganapathi M ganapathi.manthiram mganapathi ganapathim