Introduction on how social media has an impact on todays business and how to utilise the current scenario. This PPT talks about basics and target mainly for novice people.

1. Social Media and Business

2. Ganapathi M
COO - RailsFactory
Web & Mobile Applications
Who am I

3. About you now please 

4. What is Business?

5. THEN Brands were in control. Buyers were constantly
bombarded with billboards, commercials, and cold
calls trying to sell them a product.

6. NOW The customer is in control. Buyers are tuning
out loud, interruptive advertising and consuming
information online.

7. The old
86%
skip
TV ads
91%
unsubscribe
from email
200M
on the
Do Not Call list
44%
of direct mail is
never opened
BROKEN.
playbook is

8. Inbound Marketing = Content + Context

9. Social Channels

11. Social Media Rule!!

12. Define yourself
Expose your work
Show what you do
Do it better than the
others

13. 300 million Tweets
Every day globally

14. 3.7 billion shares
Every week globally

15. 332 million people
187 million monthly unique visitors
40% checking LinkedIn daily

17.  1.49 billion monthly active users
 1.31 billion mobile MAU

18. Low cost advertisement
with maximum
R.O.I (Return On Investment)
Click on me
Average cost of a FB advertisement
0,41€ CPM (Cost per 1000 Miles/views)
0,01€ CPC ( Cost Per Click)

20. Create
content
for your
business

21. It’s all about
Humans
Connect with people

22. RECIPE
for success

23. How can you reach
Success??

25. Keep your
Content
Interesting

27. Direct
People
to your
business

29. Get
people
Excited
with your
posts & news

31. Drive
Actions
Into
Achievements

32. MARKETING AND
ADVERTISEMENT
STRATEGIES

33. Product for every one
Amul never forgot its “primary customer”
Amul collects 447,000 ltrs of milk from
2.12 million farmers (many illiterate)
Product for youth
Amul launched Chocolate milk under
brand name of ‘Amul Kool Koko’
targeting the youth
Product for diabetic people
India’s First Pro-Biotic Wellness Ice cream
& Sugar Free Delights For Diabetics

34. Product for every one
Product for the health conscious
Amul Launched “low fat, low cholesterol
bread spreads”
Product for the price sensitive India
Low Priced Amul Ice Creams and affordable
‘sagar’ whitener
Product for the urban class
Amul launched emmental, gouda and pizza
mozzarella cheese

37. Business Ideas !!!

38. Business Plan for your
business now….

39. Ganapathi M
ganapathi@gmail.com
ganapathi.manthiram
mganapathi
ganapathim