Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Online advertising(powerpoint)

34,818 views

Published on

online advertising
group5

Published in: Technology, Business
  • Be the first to comment

Online advertising(powerpoint)

  1. 1. ONLINEADVERTISING-Is a form of promotionthat uses the Internetand World Wide Webmarketing messages toattract customers.
  2. 2. EXAMPLE OF ONLINEADVERTISING>CONTEXTUAL ADS>BANNER ADS>BLOGS>RICH MEDIA ADS>SOCIAL NETWORK ADVERTISING>INTERSTITIAL ADS>ONLINE CLASSIFIED ADVERTISING>ADVERTISING NETWORKS>E-MAIL MARKETING>E-MAIL SPAM
  3. 3. 1994- Pay-per-click keyboard advertising debuts at GoTo.com1998- HotWired is the site to sell banner ads in large quantities to corporate advertisers.2000- Google rolls out AdWords, a pay-per-click service.
  4. 4. 2001- Pop-up ads fill usersscreens.2005- video ads bring $121million- just over 1% of onlinead revenue.2007- Facebook debuts itsadvertising system, includingbeacon.
  5. 5. 2009- Companies such asLotame begin to experimentwith engagement as the newad unit an social networks.Today, it is one of theessentials of a successfulbusiness, a media platform thatallows interaction withcustomers.
  6. 6. ADVANTAGESLarger Target audience- post an ad on the internet, andyou have the internet embracingyour service with arms wideopen.Easy to keep a Track of- it isn’t that easy track andmeasure the advertising figuresin case of offline marketing.
  7. 7. Better information- Advertiser has the capability ofconveying more details with regardsto the product he is selling, at a verylow cost.Faster than Other mediums- Start sending out your ads themoment you sign up for thecampaign, unlike other sources ofadvertising.
  8. 8. Lets Consumers decide- It lets consumers or viewers todecide whether to view theadvertisement at all or not.
  9. 9. DISADVANTAGES>Many advertisement are seenspam and there are blockers toprotect against the ads.>Many websites have ads, socustomers experienceadvertising fatigue or blidnessand may not see the ad.
  10. 10. >Websites lack the first- handexperience that a store offers,which can lead to high returnson sales stemming from onlineadvertising.>Spring up from the expense,and often low return, of onlineads.
  11. 11. By:Nobleza,Jessa KrisOrbita,RemiePadua,DonabelRosales,Carol Mae

×