7 steps which play a critical role in designing and developing a Content Marketing Strategy for any startups or small & medium business.

1. www.agiratech.com
©Copyright 2015-18
Content Marketing for Businesses Boot camp
28 Apr 2018

2. Audience Introduction

3. What is content marketing?

4. Content marketing is a theoretical concept which
explains how to use content for marketing purposes.
Content can be anything that can be published online
like text (articles, blog posts), images, videos,
infographics, podcasts, banners, user comments,
product reviews and many more.

5. What is SEO?

6. SEO is not a theoretical concept but it’s a set of rules
you can apply to your website or blog so that search
engines can understand it better.
Your goal with SEO is to make it easy for search engine
crawlers to ‘read’ as many pages as possible from your
web property and include them in their index.

7. The relationship between
SEO &Content Marketing

8. The better your SEO, the better your content will
perform—and vice versa

9. The Difference between
SEO & Content Marketing

10. 1. Audience

11. 1. Audience
2. Approach

12. 1. Audience
2. Approach
3. Value

13. General Assumption
Create
Content
Customer
Click
Buy/pay

14. Actual Scenario
Create
Content
Customer
Click
Read new
Content
(Visit Again)
Visit
Competitor
Content
Remember
Our
Content
Need Arises
Revisit to
Buy/pay

15. Content Marketing Strategy – 7 Steps

16. Content Marketing Strategy – 7 Steps
Objective
Soul of YOU&YOUR Content
Measurement
Audience
Audience's Need
Content Execution
Content Amplification
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