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W W W . I M F N D . C O M
DIGITAL MARKETING
SHORTCUTS
Your Complete guide to 
BY:IMFND 
W W W . I M F N D . C O M
AIDA is a marketing model That Also known as the
“Purchase Funnel”, it describes the events that...
W W W . I M F N D . C O M
Set of routines, protocols, and tools for building software
applications. APIs specify how softw...
W W W . I M F N D . C O M
The four criteria sales reps use to qualify prospects. A
famous tool for sales reps and sales le...
W W W . I M F N D . C O M
Website bounce rate: 
Percentage of visitors to a website who navigate away from
the website aft...
W W W . I M F N D . C O M
Companies that sell to other businesses. Examples: Slack,
Google.
B2B: Business-to-Business
B2C:...
W W W . I M F N D . C O M
A U.S. law passed in 2003 that establishes the rules for
commercial email and commercial message...
W W W . I M F N D . C O M
Take a CMS (Content Management System), and optimize it
to deliver customers the most personaliz...
W W W . I M F N D . C O M
A website using a CPC payment program will charge
customers based on the number of times users c...
W W W . I M F N D . C O M
A conversion refers to whatever action you desire from your
customers (e.g., a purchase, subscri...
W W W . I M F N D . C O M
A system for increasing the percentage of visitors to
a website that converts into customers.
CR...
W W W . I M F N D . C O M
CTR is a metric used to determine the success of an online
ad. It is expressed as a percentage w...
W W W . I M F N D . C O M
Direct Mail: The delivery of advertising material to recipients
of postal mail; also called "jun...
W W W . I M F N D . C O M
A server that translates a web address into one or more IP
addresses. 
DNS: Domain Name Server
“...
W W W . I M F N D . C O M
Set of routines, protocols, and tools for building software
applications. APIs specify how softw...
W W W . I M F N D . C O M
The social network.
FB – Facebook
F4F: Follow for follow (Instagram/Twitter)
A way of communicat...
W W W . I M F N D . C O M
A service by Google that generates detailed statistics about
a website's traffic and traffic sou...
W W W . I M F N D . C O M
HTML is the coding language used to build webpages and
any other information viewable on the web...
W W W . I M F N D . C O M
A hyperlink back to your site from another website.
IBL: Inbound Link
IG: Instagram
A social net...
W W W . I M F N D . C O M
The numerical label assigned to each device participating in
a computer network that uses the In...
W W W . I M F N D . C O M
A measurable value that demonstrates how effectively a
company is achieving key business objecti...
W W W . I M F N D . C O M
LinkedIn is the world's largest professional network with
hundreds of millions of members. 
LI –...
W W W . I M F N D . C O M
MOM is a form of comparing a metric based on the previous
month, usually expressed in a percenta...
W W W . I M F N D . C O M
A customer satisfaction metric that measures, on a scale of
0-10, the degree to which people wou...
W W W . I M F N D . C O M
Links that take you away from your current website.
OBL: Outbound Link
“Good marketing makes the...
W W W . I M F N D . C O M
PM – Private message
PPC – Pay per click
In online advertising, pay-per-click is when an adverti...
W W W . I M F N D . C O M
PR: PageRank
PV: Page View
Google’s ranking software that calculates the relevance of a
webpage ...
W W W . I M F N D . C O M
QoQ: Quarter-over-Quarter
QR Code: Quick Response Barcode
Changes in levels expressed with respe...
W W W . I M F N D . C O M
QTD: Quarter-to-Date
A time period starting at the beginning of the current quarter
and ending a...
W W W . I M F N D . C O M
ROI is a performance measurement that considers profits in
relation to the capital invested. For...
W W W . I M F N D . C O M
A summary of different websites compiled into one feed or
channel.
RSS: Rich Site Summary
RTD: R...
W W W . I M F N D . C O M
A Twitter function where you re-share content posted by
someone else.
RT: Retweet
 "If you're a ...
W W W . I M F N D . C O M
Any software that is hosted by another company, which
stores your information in the cloud. Exam...
W W W . I M F N D . C O M
SEO is the process of developing a technical plan to ensure
effective use of search engines as a...
W W W . I M F N D . C O M
Social media platforms are places you can post links,
photos, videos, and other content, in the ...
W W W . I M F N D . C O M
Social media platforms may include sites like Facebook,
Twitter, Google+, LinkedIn, Pinterest, a...
W W W . I M F N D . C O M
Just about any online service, including social networks, has
a Terms of Service that you must a...
W W W . I M F N D . C O M
User generated content refers to any content or media
created by the users of an online system. ...
W W W . I M F N D . C O M
Also known as a web address, a URL is a specific character
string that refers to a resource. It'...
W W W . I M F N D . C O M
User experience refers to a person’s entire experience using
a product or service. A great UX is...
W W W . I M F N D . C O M
This type of marketing is when a company actively
encourages an audience to share  a message wit...
W W W . I M F N D . C O M
A time period starting at the beginning of the current year
and ending at the current date
YTD: ...
W W W . I M F N D . C O M
All Rights Reserved to 
http://www.imfnd.com
Hotline:  01227076587
01010032518- 01007426916 Hell...
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Your complete guide to Digital Marketing Shortcuts.

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  1. 1. W W W . I M F N D . C O M DIGITAL MARKETING SHORTCUTS Your Complete guide to  BY:IMFND 
  2. 2. W W W . I M F N D . C O M AIDA is a marketing model That Also known as the “Purchase Funnel”, it describes the events that occur when a consumer engages with an advertisement. • Attention: through building awareness. • Interest: by encouraging users to join your community. • Desire:  through regular communication and engagement. • Action:  by creating relevant content and calls-to-action. AIDA: Attention Interest Desire Action
  3. 3. W W W . I M F N D . C O M Set of routines, protocols, and tools for building software applications. APIs specify how software components should interact with each other. API: Application Program Interface ASP: Application Service Provider Refers to a business that provides computer-based services to customers over a network.
  4. 4. W W W . I M F N D . C O M The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. • B = Budget: Determines whether your prospect has a budget for what you're selling. • A = Authority: Determines whether your prospect has the authority to make a purchasing decision. • N = Need: Determines whether there's a business need for what you're selling. • T = Timeline: Determines the time frame for implementation. BANT: Budget, Authority, Need, Timeline
  5. 5. W W W . I M F N D . C O M Website bounce rate:  Percentage of visitors to a website who navigate away from the website after viewing only one page. Email bounce rate:  The rate at which an email was unable to be delivered to a recipient's inbox.  BR: Bounce Rate
  6. 6. W W W . I M F N D . C O M Companies that sell to other businesses. Examples: Slack, Google. B2B: Business-to-Business B2C: Business-to-Consumer Companies that sell directly to consumers. Examples: Amazon, Apple, Nike.
  7. 7. W W W . I M F N D . C O M A U.S. law passed in 2003 that establishes the rules for commercial email and commercial messages. This regulation gives recipients the right to have a business stop emailing them, and outlines the penalties incurred by those who violate the law. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email. CAN-SPAM: Controlling the Assault of Non- Solicited Pornography And Marketing
  8. 8. W W W . I M F N D . C O M Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible COS: Content Optimization System CPA: Cost-per-Action CPA is an online advertising payment model where payment is based solely on qualifying actions such as sales or registrations.
  9. 9. W W W . I M F N D . C O M A website using a CPC payment program will charge customers based on the number of times users click on their ad or link. This is often based on a daily budget, meaning the ad is pulled from the rotation as soon as the budget is reached each day. CPC: Cost-per-Click CPL: Cost-per-Lead The amount it costs for your marketing organization to acquire a lead. This factors heavily into customer acquisition cost (CAC), and is a metric marketers should keep a keen eye on.
  10. 10. W W W . I M F N D . C O M A conversion refers to whatever action you desire from your customers (e.g., a purchase, subscription, etc.) The conversion rate is calculated by dividing the total number of conversions by the number of visitors to your website. CR: Conversion Rate CRM: Customer Relationship Management A CRM system uses technology to organize and automate customer interactions. This enables a company to create more meaningful and strategic communication based on demographic data, buying history and industry information.
  11. 11. W W W . I M F N D . C O M A system for increasing the percentage of visitors to a website that converts into customers. CRO: Conversion Rate Optimization CTA: Call-to-Action Providing direction to your audience prompting them to take a specific action (e.g., call today, visit us online, etc.)
  12. 12. W W W . I M F N D . C O M CTR is a metric used to determine the success of an online ad. It is expressed as a percentage which is calculated by dividing the number of clicks by total impressions and multiplying by one hundred. A high percentage indicates an effective ad. CTR: Click through Rate CX: Customer experience Refers to the interaction between an organization and a customer over the duration of their relationship.
  13. 13. W W W . I M F N D . C O M Direct Mail: The delivery of advertising material to recipients of postal mail; also called "junk mail" by its recipients. Direct mail is a dubious investment for most businesses  Direct Message: A message on Twitter used to get in touch with Twitter followers directly and in private. DMs can be sent from one person to another or within a group. Most accounts only allow DMs from their followers, but many businesses allow DMs from anyone DM: Direct Mail, or Direct Message (Twitter)
  14. 14. W W W . I M F N D . C O M A server that translates a web address into one or more IP addresses.  DNS: Domain Name Server “Our jobs as marketers are to understand how  the customer wants to buy and help them do so.” – Bryan Eisenberg
  15. 15. W W W . I M F N D . C O M Set of routines, protocols, and tools for building software applications. APIs specify how software components should interact with each other. E-commerce ESP: Email service provider A program or software that allows you to send emails. , for instance, is an ESP, and some large companies have their own ESPs for sending bulk email.
  16. 16. W W W . I M F N D . C O M The social network. FB – Facebook F4F: Follow for follow (Instagram/Twitter) A way of communicating that you will follow back whoever follows you.
  17. 17. W W W . I M F N D . C O M A service by Google that generates detailed statistics about a website's traffic and traffic sources, and measures conversions and sales. Marketers use it to get to know their audience, trace their customers' paths, and make a visual assessment of how visitors interact with their pages GA: Google Analytics G+: Google+ Google’s social network.
  18. 18. W W W . I M F N D . C O M HTML is the coding language used to build webpages and any other information viewable on the web. HTML is the foundation and the frame of every website you visit. CSS adds the color and layout to the page. HTML – Hyper Text Markup Language
  19. 19. W W W . I M F N D . C O M A hyperlink back to your site from another website. IBL: Inbound Link IG: Instagram A social network to share images, short videos and photos.
  20. 20. W W W . I M F N D . C O M The numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. IP Address: Internet Protocol Address ISP – Internet service provider Who do you pay for Internet? This is your ISP. Comcast is the largest ISP in the United States.
  21. 21. W W W . I M F N D . C O M A measurable value that demonstrates how effectively a company is achieving key business objectives. KPI: Key Performance Indicator “People don’t buy what you do, they buy why you do it.” – Simon Sinek
  22. 22. W W W . I M F N D . C O M LinkedIn is the world's largest professional network with hundreds of millions of members.  LI – LinkedIn LTV: Lifetime Value The prediction of the net profit attributed to the entire future relationship with a particular customer.
  23. 23. W W W . I M F N D . C O M MOM is a form of comparing a metric based on the previous month, usually expressed in a percentage. Similarly, data can be compared quarter-over-quarter (QoQ) or year-over- year (YoY.) MoM: Month-over-Month MRR: Monthly Recurring Revenue The amount of revenue a subscription-based business receives per month. Includes MRR gained by new accounts (net new), MRR gained from upsells (net positive), MRR lost from downsells (net negative), and MRR lost from cancellations (net loss).
  24. 24. W W W . I M F N D . C O M A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business. NPS: Net Promoter Score NSFW: Not Safe For Work An Internet slang term used to warn people that the content they're about to read or watch -- whether it's an email, video, forum, or something else -- is not suitable for a work environment. Usually, this means there's profanity or inappropriate content, and it's best to watch it on your own time.
  25. 25. W W W . I M F N D . C O M Links that take you away from your current website. OBL: Outbound Link “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” –  Joe Chernov
  26. 26. W W W . I M F N D . C O M PM – Private message PPC – Pay per click In online advertising, pay-per-click is when an advertiser pays based on the number of times their ad is clicked. This is also known as cost-per-click (CPC, mentioned above). Google’s ads are perhaps the most common type of PPC avaialble.
  27. 27. W W W . I M F N D . C O M PR: PageRank PV: Page View Google’s ranking software that calculates the relevance of a webpage to the search keywords entered. A request to load a single web page on the internet. Marketers use them to analyze their website and gauge how large their audience is.
  28. 28. W W W . I M F N D . C O M QoQ: Quarter-over-Quarter QR Code: Quick Response Barcode Changes in levels expressed with respect to the previous quarter. QoQ numbers tend to be more volatile than year-over- year, but less volatile than month-over-month. A machine-readable code used for storing URLs or other information for reading by the camera on a smartphone.
  29. 29. W W W . I M F N D . C O M QTD: Quarter-to-Date A time period starting at the beginning of the current quarter and ending at the current date. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
  30. 30. W W W . I M F N D . C O M ROI is a performance measurement that considers profits in relation to the capital invested. For example, if your company spent $10,000 on an advertising campaign and made a total of $15,000 as a result, your ROI would be 50 percent. ROI: Return On Investment
  31. 31. W W W . I M F N D . C O M A summary of different websites compiled into one feed or channel. RSS: Rich Site Summary RTD: Real-time data Real-time data is presented as it is received (i.e. in “real time”). It gives you the convenience of accessing the latest information whenever you need it.
  32. 32. W W W . I M F N D . C O M A Twitter function where you re-share content posted by someone else. RT: Retweet  "If you're a good marketing person,  you have to be a little crazy." – Jim Metcalf
  33. 33. W W W . I M F N D . C O M Any software that is hosted by another company, which stores your information in the cloud. Examples: HubSpot, Dropbox, IM clients, and project management applications. SaaS: Software-as-a-Service SEM: Search engine marketing  SEM is a type of Internet marketing that aims to improve a website’s visibility in search engine results via optimization and advertising.
  34. 34. W W W . I M F N D . C O M SEO is the process of developing a technical plan to ensure effective use of search engines as a marketing tool. Some common SEO tactics include targeting strategic keywords, building quality links to your website and encouraging social sharing. SEO: Search Engine Optimization SERP: Search engine results page The listing or results returned by a search engine in response to a keyword query.
  35. 35. W W W . I M F N D . C O M Social media platforms are places you can post links, photos, videos, and other content, in the hopes that thousands of people will see it, click on it, interact with it, and share it with their own networks. Some of the big ones: Facebook, Twitter, Instagram, and Snapchat. SM: Social Media SMM: Social Media Marketing A form of Internet marketing that utilizes social networks as a marketing tool.
  36. 36. W W W . I M F N D . C O M Social media platforms may include sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram. SMP – Social media platform SOV – Share of voice Share of Voice is the percentage of all the online content/conversations about your company compared to the content/conversations about your competitors. You might think of it as a form of online market share
  37. 37. W W W . I M F N D . C O M Just about any online service, including social networks, has a Terms of Service that you must agree to in order to use it. Marketers will want to keep an eye out for any limitations on business activity and details about ownership, both of your content and your data. TOS: Terms of Service
  38. 38. W W W . I M F N D . C O M User generated content refers to any content or media created by the users of an online system. For example, UGC would include all the videos on YouTube created by its users. UGC: User generated content UI: User interface A user interface maps the user’s intention to the application program. An effective UI allows the user to easily perform the actions provided by the site or program.
  39. 39. W W W . I M F N D . C O M Also known as a web address, a URL is a specific character string that refers to a resource. It's displayed on the top of a web browser inside an "address" bar URL: Uniform resource locator UV: Unique views A person who visits a website more than once within a defined period of time. Marketers use this term in contrast with overall site visits to track the amount of traffic on their website. If only one person visits a webpage 30 times, then that web page has one UV and 30 total site visits.
  40. 40. W W W . I M F N D . C O M User experience refers to a person’s entire experience using a product or service. A great UX is often dependent on an effective UI. UX: User experience
  41. 41. W W W . I M F N D . C O M This type of marketing is when a company actively encourages an audience to share  a message with others. This can be done by seeding information within particular networks, rewarding loyal members or leveraging social media. WOMM : Word of mouth marketing WWW: World Wide Web An information system on the Internet which allows documents to be connected to other documents by hypertext links.
  42. 42. W W W . I M F N D . C O M A time period starting at the beginning of the current year and ending at the current date YTD: Year-to-Date Pleased to gain new Creative marketers  in our community like you!
  43. 43. W W W . I M F N D . C O M All Rights Reserved to  http://www.imfnd.com Hotline:  01227076587 01010032518- 01007426916 Hello@imfnd.com

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