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Online advertising – history,
advantages and
disadvantages
www.PostingFirst.com
What is Online
Advertising?
Online Advertising is a form of marketing that runs
through the internet and WorldWide Web Mar...
Here is an example of Online Advertising
Contextual ads -Banner Ads -Blogs -
Rich Media Ads -Social Network
Advertising -I...
Online Advertising History
In 1994 first time Pay-per-Click
keyboard advertising was appeared
on GoTo.com.
In 1998 Hotwire...
Online Advertising History
In 2000 Google has
announced ADWords, a PPC
(pay-per-click) Service.
www.Postingfirst.com
Online Advertising History
In 2001 Pop-up ads has came out on user
screens.
In 2005 Video ads started make approx
$121 mil...
Online Advertising History
In 2007 Facebook has unveiled
it’s online advertising services
including encouragement
www.Post...
Online Advertising History
In 2009 companies like Lotame has started to
research that user engagement is the new
ad elemen...
Benefits of Online Advertising
www.PostingFirst.com
Benefits of Online Advertising
Target Potential Audience –
Post your ad on the internet and you will
have the internet tak...
Benefits of Online Advertising
Better information –
With Online advertising advertiser
can provide better information
abou...
Benefits of Online Advertising
Faster than other mediums –
Start your ads on one click; just sign up for the
campaign and ...
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Online advertising – history, Advantages and Disadvantages

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Online Advertising is form of marketing that runs through the internet and WorldWide Web marketing messages to drive traffic to your website. www.Postingfirst.com

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Online advertising – history, Advantages and Disadvantages

  1. 1. Online advertising – history, advantages and disadvantages www.PostingFirst.com
  2. 2. What is Online Advertising? Online Advertising is a form of marketing that runs through the internet and WorldWide Web Marketing messages to drive traffic to your business. PPT Created By: http://www.postingfirst.com
  3. 3. Here is an example of Online Advertising Contextual ads -Banner Ads -Blogs - Rich Media Ads -Social Network Advertising -Interstitial Ads -Online Classified Advertising -Advertising Networks -E-mail Marketing -E-mail Spam www.PostingFirst.com
  4. 4. Online Advertising History In 1994 first time Pay-per-Click keyboard advertising was appeared on GoTo.com. In 1998 Hotwired has started to sell banner ads in big quantities to commercial advertisers www.PostingFirst.com
  5. 5. Online Advertising History In 2000 Google has announced ADWords, a PPC (pay-per-click) Service. www.Postingfirst.com
  6. 6. Online Advertising History In 2001 Pop-up ads has came out on user screens. In 2005 Video ads started make approx $121 million and it is just 1% of Online ads revenue www.Postingfirst.com
  7. 7. Online Advertising History In 2007 Facebook has unveiled it’s online advertising services including encouragement www.PostingFirst.com
  8. 8. Online Advertising History In 2009 companies like Lotame has started to research that user engagement is the new ad element a social networks. Today, it is playing important role of a successful business, a media platform that allows direct relations with consumers www.PostingFirst.com
  9. 9. Benefits of Online Advertising www.PostingFirst.com
  10. 10. Benefits of Online Advertising Target Potential Audience – Post your ad on the internet and you will have the internet taking up your service or business. Ease to keep a track - It is easier to track and measure the advertising figure then offline marketing www.PostingFirst.com
  11. 11. Benefits of Online Advertising Better information – With Online advertising advertiser can provide better information about the product which he wants to sell, and it is chipper then other advertising form www.PostingFirst.com
  12. 12. Benefits of Online Advertising Faster than other mediums – Start your ads on one click; just sign up for the campaign and start publish your ads at that very moment, not like other sources of Advertising. Lets viewers make decision – Give your consumers/viewers options to view the advertisement at all or not. www.PostingFirst.com

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