This is the presentation used to explain the opportunities students (CS & HRMS) has in Marketing Landscape. Talks about various job opportunities & certificate which would help the job prospect.

1. Opportunities in Marketing Landscape
Jul - 2017

2. Know the Audience

3. What is Marketing

4. What is Marketing
“the action or business of promoting and selling products or services,
including market research and advertising”

5. What is Sales

6. What is Sales
“the exchange of a commodity for money; the action of selling
something”

7. Sales Vs Marketing

8. Sales Vs Marketing
Marketing is the process of identifying, anticipating and then meeting
the needs and requirements of consumers in order to make a profit
Sales involves persuading customers that your products or services
provide the benefits that they are looking for

9. What is Digital Marketing

10. What is Digital Marketing
Digital marketing (also known as data-driven marketing) is an umbrella
term for the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile
phones, display advertising, and any other digital medium

11. Future of Digital Marketing

12. 450 million Internet users

13. Jio vs Airtel….

14. ACT vs Cherry vs Airtel….

15. Advertisement?

16. 180 million Facebook users

17. 95 crore people use mobile phones today in India

18. “Be there, where your customers are”

19. Job Opportunities – Digital Marketing

20. Salary Packages– Digital Marketing

23. Skills required for a Digital Marketer
1) Creativity (Content & Design)
2) Wordpress
3) Analytics
4) Learning (Trends & Technologies)
5) Hands-on

24. Digital Marketing Free Certifications

25. Free Certification by Google
1) Adwords
2) Shopping Advertising
3) Mobile Advertising
4) Analytics
5) Tag Manager

26. Free Certification by HubSpot
1) Inbound Marketing
2) Content Marketing
3) eMail Marketing

27. Case Study – Let us work for a while…..

28. Ganapathi M
ganapathi@gmail.com
ganapathi.manthiram
mganapathi
ganapathim
www.agiratech.com