1. Target Audience
Analysis - Existing music magazines
Description - audience for my magazine
Friday, 17 January 2014

2. NME
Having analysed the front cover of several editions of
NME, the target audience appears to be as follows:
16- 25 year old males - the artists that are featured in
the magazine appeal to this demographic, also the
colours that are used throughout the magazine (mainly
red/black and white)allude to a slightly maturer
audience, than the gaudy colours of teen magazines
(yellow, pink, purple)
In education or working - the magazine costs £3.00 so
it is clearly targeting a demographic that can afford to
spend this amount each week. The magazine has a
slightly pretentious feel, so this would also appeal more
to young educated males.
Friday, 17 January 2014

3. Q Magazine
Q’s target audience seems to be ranging from teenagers
to adults (16-30) - coverage of a variety of types of
music - utilising a masculine colour scheme but less
intense than that of the NME, giving it a more allencompassing feel, but again alludes to the bright
colours of children’s magazines.
At 110-130 pages per issue, it costs £3.99, but issues
are released monthly, so the demographic of consumers
is broad, as a variety of people can afford this price
monthly.
Friday, 17 January 2014

4. Mojo Magazine
Mojo generally covers a variety of music that is popular, but not always
necessarily current (The Doors, The Beatles, Bob Marley, Bob Dylan), and
doesn’t seem to try to attract a particular type of person other than a fan of
music, it also uses simplistic colour schemes and a white masthead, a lot
of their front covers are in black and white, the age demographic is
probably more of a matured one (28-40).
It costs £4.30 monthly at 150 pages an issue, which implies the target
audience would be comfortable spending that much, as well as reading
that much, signifying an older target audience, rather than the
immediate satisfaction magazines like NME provide to teenagers and
young adults.
Friday, 17 January 2014