WAYNE ANDERSON
367 County Center Road, White plains, NY 10603 ♦ C: 347-907-9291 ♦ joibistro@yahoo.com
Accomplished senior executive, experienced in building and scaling early stage businesses and strategic corporate
partnerships, while generating large volume revenue streams. Excel in complex, high dollar sponsorship brand
partnerships, strategy development, while working closely across department lines internally and with client
departments. Dynamic leader and entrepreneur with demonstrated experience as a creative and conceptual thinker
that possesses the ability to forge win-win partnerships from pitch to close.
Specialties: Cross-platform marketing and advertising based strategic partnerships, digital media, social media,
mobile media with an emphasis on cross-devise campaigns, AdTech solutions and meeting campaign KPI's,
e-commerce, video, sponsorship, team management, & P&L management. Leader with strategic acumen and a
consultative sales approach, with 15 plus years as a business developer. Team leader, & mentor, skilled negotiator
focused on cultivating lines of communication and overcoming impasses.
Director Business Development , 01/2016 to Current
Dex Media
Finalized first partnership net of $2 million for fiscal year 2017 in 10 months by leveraging website traffic.
Responsible for building and developing third party relationships with an emphasis on procuring new revenue
streams and promoting product offerings across all digital platforms.
Leader with strategic acumen and ability to conceive new advertising opportunities, experiences and solutions
with updated & current knowledge of the constant change in the digital market.
Proficient in all aspects of media and fully understand the digital landscape, leading with a consultative sales
approach that's dynamically felt by clients and teammates alike.
Identifies and evaluates potential business and revenue opportunities that support Dex Media's digital strategic
vision and overall business initiatives and objectives.
Provide presentations to internal and external VP's & C-level parties regarding the latest online, social, and
mobile developments and how this would coexist and generate revenue with a strategic partner.
Designed and created affiliated marketing concept with other corporate brands that has provided a new revenue
stream for company while negotiating complex contract terms and agreements with Legal team to drive
execution term sheets, contracts, and best practices in deal making.
Interface and work closely with cross-functional management teams internally & externally at client level
(Strategy, Editorial, Product, Technology, Research, Ad Sales, Finance, & Legal)
Robust C level client Rolodex in media, film, publishing, fashion, & sports vertical.
Sr. Media Consultant, 10/2013 to 01/2016
Dex Media – Philadelphia, PA
Consistently exceeded all sales expectations & sales quotas while leading my sales team as the #1 revenue
producer for the fiscal year of 2014, 2015.
Managed revenue base of $7,000,000 w/ annual increase of 22%
Ranked 21st out of 1,100 Media Consultants nationally for new revenue growth and renewal performance.
Prepared and presented in-depth Power Point deck presentations regarding digital marketing strategies to
business owners and C-level decision makers
Out of the box thinker as it relates to solution solving, along with the ability to adapt to changing priorities.
Executed on key metrics, analyzing and interpreting trends and providing actionable insights based on available
analytics.
Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel
attribution
Digital marketing expert as it relates to SEM, SEO, Redirect Marketing, Mobile, Video, Text, and Social media
PROFESSIONAL SUMMARY
WORK HISTORY

platforms while also being Google Certified,
Vice President, 06/2008 to 07/2013
Vita New York, LLC – New York, NY
Grew first year 2008 revenue from 800k to 2nd qtr. 2013 revenue to $12,800,000 annually.
Responsible for product line being sold in over 150 upscale boutique retail stores nationally and in Europe.
Acquired Costco (430 US stores) account and Bloomingdales (23 US stores).
Obtained and responsible for placement in major publications such as; Harper's Bazaar, Vogue, New York
Magazine, In Style magazine, US Weekly, Modern Luxury & NY Times to name a few.
Responsible for on-air promotions that were featured on NBC, Fox, WPIX, MSNBC, ESPN to name a few.
Acquired and contracted A-list celebrities such as Kathryn Zeta Jones, Jessica Alba, Katherine Heigl, Kirsten
Dunst, Sharon Stone, and Amanda Seyfried for celebrity endorsements.
Responsible for Jewelry line placement in Major Motion Pictures (Love Lace, Playing for Keeps).
Assisted in the sale of the company that finalized for $18,000,000.
Competitive leader that managed a team that was excited to work alongside me because of the culture and the
collaborative experiences provided.
Wrote an average of 6 press releases and media advisories each week for event announcements and public
relations efforts.
Created shot lists, booked talent and locations and prepared the location and set for shooting.
Identified value propositions and key messages for all of the company's marketing campaigns.
Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily
activities.
Created key Internet marketing activities to acquire and retain new clients through email campaigns, affiliate
marketing, and social media.
Director of Business Development/Engineer Safety Specialist, 08/2007 to 05/2008
Flexible Life Line Systems, Inc – Houston, TX
Interface and cold called Sr. Partners at Architectural firms during prospecting.
Provided consulting solutions to the MTA, NJ Transit, New York State Dorm Authority, School, Construction
Authority on fall protection design to both Sr. Engineers and architects.
Worked independently & prepared Power Point presentations to prospects and current client base.
Developed concept layout and design of fall safety design from product specifications using 3D CAD software.
Director of Sales, 04/2006 to 08/2007
Integrity Partners Microsoft Partner – New York, NY
SaaS sales consulting, implementation and training on GP Dynamics accounting software Communicated with
C-level executives (CEO, CFO, and CTO) during prospecting opportunities to asses & develop strategies &
presentations accordingly.
Provided consulting solutions related to clients accounting software needs through GP Dynamics Prepared
meeting material, demo presentations/Power Point presentation, RFP/RFQ, contract agreement, payment
scheduling agreement through Microsoft financing or direct client payment.
Closed and obtained the largest revenue account in company history for $5,000,000 in first 6 months of hire.
Responsible for tripling companies client revenue in first six months.
Blossomed and created greater community awareness with parent partner (Microsoft) for company by
consistently closing business and achieving Diamond status as a preferred partner (referral rewards).
Convinced partners to raise billable hours rate by 20%.
Bachelor of Science: Economics/Marketing, 1987
SUNY Albany - Albany, NY
Certification: Mobile Marketing (Cross-Device Analytics), Current
Columbia University Executive Education - New York, NY
EDUCATION