1. Jason A. Yasment
(310) 266-9064
jyasment@gmail.com
PROFILE: Accomplished Sales Director with over 16 years of experience in the
digital and print arena. Success in delivering sustainable revenue and profit gains in
competitive markets through creative and compelling initiatives.
DEPARTURES MAGAZINE 5/11 - Present
West Coast Director
 Creating Cross-Platform programs for media partners through mobile and online
packages. Up selling the media partners into both Departures and Centurion
magazines, providing them a 360 cross platform experience.
 Digital growing at an exponential pace. Driven through ROS, Brand Blocks, Video,
Mobile, and Native/Custom Content.
 2016 Sales Person of the Year – Exceed goal by 90%
 2013 – AMEX Pubby Award – Home+Design Edition
 2012 Sales Person of the Year – Exceeded goal by 65%
 2012 AMEX Excellence Award
LA TIMES MEDIA GROUP 3/10 – 5/11
National Ad Director
 Responsible for creating integrated programs across all Los Angeles Times Media
Group products. Products include the award winning newspaper the Los Angeles
Times, LA - the Los Angeles Times Magazine, latimes.com, signature events, and
direct mail.
 Worked primarily on digital platforms, with an emphasis on branding, and
ultimately driving sales.
 Exceeded first year goal by 35%.
LUXURY DESIGN GROUP 4/06 – 12/09
Metropolitan Home / ELLE Décor
West Coast Director
 Managed a 125+ client base, with annual billings exceeding $4,500,000.
Controlled all of California, Oregon, Washington, Arizona, Nevada and Colorado.
 Worked directly with marketing team to create relevant programs for clients. This
included DIGITAL, print, events, product placement, and other seamlessly
strategic platforms to help meet client’s objectives and needs.
 Responsible for all sales development to Advertising Agencies and Key Client
Contacts to ensure that personal quota and corporate objectives are met on a
National Consumer Publication.
 Reported directly to the Publisher, providing weekly forecasts, itineraries, and
updated target account lists.

2. ELLEGIRL MAGAZINE 2/02 – 4/06
West Coast Director
 Sales Person of the Year – 2005
 Sales Person of the Year – 2003
 Controlled a 150+ client account base, with annual billings exceeding $3,500,000
in 2005 - an increase of over 30% from the previous year. Single-handedly
controlled all of California, Oregon and Washington.
 Responsible for all sales development to Advertising Agencies and Key Client
Contacts to ensure that personal quota and corporate objectives are met on a
National Consumer Publication.
 Delivered effective sales presentations to all categories at all clientele levels,
primarily focusing on: Fashion, entertainment, automotive and technology.
 Accountable for all RFP’s, maintaining account target databases, and any updates
on all aspects of the publication.
LUCKY BRAND DUNGAREES 5/01 – 1/02
Marketing Director
 Developed new revenue streams in our retail stores through a variety of ‘retail
packages’, focusing on accessories, premium items, and customized products.
 Consulted E-Commerce director on strategic marketing and advertising
programs, focusing on driving sales and traffic to the E-Commerce site as well as
build upon our existing database.
 Overall, focused on all aspects of the marketing program, helping to maintain the
strong brand, and build for the future.
L90 INTERNET ADVERTISING SOLUTIONS 4/00 – 4/01
Account Executive
 Strategized and sold Internet Advertising Solutions to leading corporations focusing on
“Next Generation Advertising”, encompassing strategic platforms such as integrated
content, co-branded micro-sites, viral marketing, direct marketing, as well as sweepstakes
and sponsorships, to meet their online marketing objectives.
 Built a base of over 100 clients, working with industry leaders such as UPN Networks,
iOmega, PacSun as well as Lucky Brand Dungarees. Sold $1.5 million of new business in
my first year, exceeding my yearly goal by 25%.
MOSSIMO Inc. 9/94 – 3/00
VP Marketing
 Prepared the marketing budget from 1995-2000, totaling over $20 million, and
successfully stayed under budget an average of 10% each year.
 Implemented 12 grass-roots marketing programs which have successfully enabled the
company to market to 15 colleges as well as non-traditional tie-ins such as concerts,
remotes, cinema, valet and merchandising programs at a cost of $75K, which produced
projected revenues of $500K.
 Bought and oversaw yearly average of $3 million in print and outdoor media, resulting in a
distinctive national brand image, propelling Mossimo Inc. into an internationally iconic
brand.
EDUCATION
San Diego State University BA / Marketing
Laredo Group Advanced Digital Training Course – 2009
IAB Certification Aug 2015 – July 2017