This presentation contains everything you need to know about marketing. Which contains definition, history, importance, skills required job description, etc. of marketing

1. WHY MARKETING?

2. WHAT IS MARKETING?
Marketing refers to activities a company undertakes
to promote the buying or selling of a product or service.
Marketing includes advertising, selling, and delivering
products to consumers or other businesses. Some marketing is
done by affiliates on behalf of a company.

3. MARKETING DONE RIGHT

4. HISTORY
The ideas of marketing as it is understood in the
modern era began during the time of the Industrial
Revolution. This period spanned the late 18th century
and lasted long into the 19th century. It was a time of
rapid social change motivated by innovations in the
scientific and technological industries.

5. MARKETING IMPORTANCE
Marketing is one of the most important
things a business can do. Not only does
marketing build brand awareness but it
can also increase sales, grow businesses
and engage customers. There are so
many core business functions that stem
from a good marketing plan.

6. CAREER IN MARKETING
A career in marketing can take you in
several different directions
1. Market Research
2. Brand Management
3. Advertising
4. Promotions
5. Public Relations

7. SKILLS FOR MARKETING
1. An ability to understand buyer needs and the sales process
2. Solid grasp of analytics.
3. Strong understanding of Inbound marketing
4. The ability to communicate clearly, without jargon.
5 Basic spreadsheet skills.
6 Ability to tell a story. Excellent writing ability.
7. Experience with contemporary digital tools, platforms, and
channels.
8. Digital advertising experience.
9. Critical thinking and problem-solving skills.
10. Continuous learning. Vertically and horizontally

8. BIG PICTURE MARKETING TERMS
Digital marketing
Digital marketing is any form of communication aiming to
persuade people to purchase a product or service that
occurs through some form of digital device.
Brand positioning
Brand positioning is the way you differentiate yourself
from your competitors and how consumers identify and
connect with your brand. It’s comprised of the key
qualities and values that are synonymous with your
company
Inbound marketing
Inbound marketing is a customer-centric approach that
focuses on drawing high-fit customers in as opposed to
blasting your message to anyone and everyone.

9. BIG PICTURE MARKETING TERMS
Brand awareness
Brand awareness is the extent to which people are able to recall and recognize your brand. It has two
components: brand recall, which is a measure of how well a brand name is connected to a product class
(e.g. Do customers know that Toyota is connected with the product class of cars?), and brand
recognition, which is when a consumer recognizes a brand by its attributes (i.e. a company’s logo or
brand colors).
Demand generation
Demand generation encompasses — you guessed it! — generating demand for your product or
service. More formally, it is the data-driven focus of marketing programs to produce awareness
and interest in a company's offerings through the use of technology.

10. TOP MARKETERS
Andréa Jones
Jones is a Canada-based social media strategist
and digital marketer. She helps entrepreneurs
create great content for their social media
channels, and frequently shares her experience
around the net.
We’re huge fans of her podcast, the Savvy
Social Podcast.

11. Ann Handley is a best-selling author, speaker, and
Chief Content Officer at Marketing Profs. Her social
channels are full of awesome content on content
creation, podcasting, and blogging. Give her a
follow for a great mix of insights.
Top Marketers
Ann Handley

12. TOP MARKETERS
Danny Sullivan
Danny Sullivan is a founder of Marketing land and Search
Engine Land, two of the web’s best marketing blogs. Now
working for Google, he educates the public about search
and SEO. On social media, you’ll

13. TOP MARKETERS
Rand Fishkin
Fishkin is the founder of Moz and author and speaker on
all things SEO. He’s active on social media, but is best
known for his Whiteboard Friday series on the Moz blog

14. THANK YOU