1. FOUR STAR HOSPITALITY
Four Star Hospitality
Marketing is
experiencing a distinct
paradigm shift.
Previously, marketers
controlled the
conversation with
consumers through
television, radio,
newspapers and
magazines. With
millions of people now
using Social Media for
their primary buying
signals, there is a new
open dialogue that now
takes place in real time.
Properties that do not
adapt quickly run the
risk of definitively
marginalizing their
distinctive Brands.
Leveraging the Power of Information, Media & Networks
Successfully Creating Value to Empower our Four Star Clients
In today’s economy it takes more for Four Star Resorts to succeed than simply photographing the sunset in the next
magazine ad. It takes creativity not only on the brochure, but also in how to 21st Century market your brand to
“Connect” with consumers. Ah, if it were only that simple the resort would be booked solid each season. Well it is, but
most Four Star Resorts get lost in translating that message to potential Consumers. That’s where we come in.
Consumers often first know of Four Star Resorts through advertising and unfortunately most Four Star Resorts
advertise in an outdated model. FACT - only 18% of traditional TV & Print campaigns generate a positive ROI, yet
most Four Star Resorts continually miss the boat in embracing new ways, such as Social Media, to communicate their
message. Today Social Media now accounts for most of the buying signals that people receive.
In an era where 78% of consumers trust peer recommendations, while only 14% trust advertisements, we bring Four
Star Resorts closer than ever before to their customers by utilizing a vast array of Social Media tools that empower
and give new breathe to their brands. Our Four Star Resort Clients converse and connect with their customers and
know definitively that their marketing efforts are not being ignored.
Vacationing is a very social experience and people like to share social experiences with other people. It just makes
perfect sense to leverage social behavior in creating value for our Four Star Resort Clients. Let’s face it, people are
continuing to travel. The difference is When and Where they choose to travel. As the Masters of Idea Translation,
there is no company today that is better positioned to assist Four Star Resorts in attracting more new customers,
rewarding loyal customers and growing revenue than Sanjika. No One!
live.sanjika.com