1. Magento Overview
How to Start a Magento Business
Ngo Van Trung
OSS Founder & CEO
Trungnv@oss.com.vn
2. Agenda
Introduction
Architecture Overview
Introductory Features and Functionality Demonstration
How to Start a Magento Business?
3. Magento
Company Platform
•Founded: 2001 • 60,000+ Merchants
•115+ employees (and continuing to grow) • Translated into 60+ languages with strong
world-wide traction
•Headquarters: Los Angeles, CA
• Named in 2009 Forrester Wave™ of B2C
•Increasing Revenues and Profitable Every Year eCommerce Platforms
• Named in Forrester’s 2010 Market
Overview: Global eCommerce Solutions
Report
“Magento is the world’s fastest growing eCommerce platform.”
10. Architecture
• Extensible and Upgradeable Architecture
•Architecture Maintains Upgradeability with Customizations
•Core
•Local
•Community
• Complete Flexibility on Design Look and Feel
•MVC Architecture
• Core API opens platform for integration
•Supports both SOAP and XML RPC protocols
•Catalog
•Customer
•Order
14. Features and Functionality
•Site Management
•Multi-Store Management
•Search Engine Optimization
•Catalog Browsing
•Product Browsing
•Marketing and Promotion Tools
•Checkout
•Reporting and Analytics
15. Site Management
• Content Staging and Merging
• Restrict Access per Store(s)
• Multi-Lingual and Currency
• Upgrade Management
• Admin Roles and Users
• Content Testing and Management
16.
17. Multi-Store Management
• Flexible Management for Many Business Uses
• Multiple Brand Sites
• Localized Versions of Sites
• Main and Micro-Sites
• Private Sales Sites
• B2C and B2B
18. Search Engine Optimization
• 100% Search Engine Friendly
• Search Engine Site Map
• URL Rewrites give full control of
URL's
• Meta-information for products and
categories
• Auto-generated Site Map for display
on site
• Auto-Generated Popular Search
Terms Page
19. Catalog Browsing
• Dynamic Attribute-Based Catalog for
Flexibility
• Layered Navigation
• Product Comparison
• Recently Viewed and Compared
• Product Reviews and Ratings
• Landing Pages, Banners and Personalized
Content
• Configurable Sorting
20. Product Browsing
• Configurable Attribute Based Detail Pages
• Multiple Images and Zoom
• Reviews and Ratings
• Product Tags
• Flexible Display Options
•Simple (one SKU)
•Configurable (Style Displayed with Selection)
•Grouped (Multiple SKU’s can be displayed/ordered)
•Bundled (Custom Configures Product or Kit)
•Downloadable and Virtual
21. Marketing and Promotion
Tools
• Rule-Based Promotions
• Customer Segmentation
• Personalized Content Display
•Private Sales
• Rule-Based Association of Upsells, etc.
22. Checkout
• Dozens of Payment Gateways
•Alternative Payment Methods (PayPal, Google
Checkout and Checkout by Amazon)
• One-Page Checkout
• Checkout as Guest
• Use Existing Account
• Ship-to-Multiple Addresses Checkout
• Real-time rates from Major carriers
•Store Credit and Gift Cards
23. Reporting and Analytics
• Dashboard view and Reporting module
• Logging of Administrator Actions
• Integrated with Google Analytics and
Website Optimizer
• Reports configurable and exportable
•Sales Report
•Abandoned Shopping Cart Report
•Most Purchased Products Report
•Search Terms Report
•And more
24. How to Start a Magento Business?
•Is it easy to build an extension?
•What is the most important?
•Sell your extensions on magento-connect.
•Sell your extensions on Magestore.com
Magento Case Studies:www.magentocommerce.com/casestudiesMagento Customer Success Stories:www.magentocommerce.com/showcaseMagento Customer Interviews:www.magentocommerce.com/media/interviewsBrands on Magento:www.magentocommerce.com/brands_on_magentoMagento Blog Section for Magento Customers:www.magentocommerce.com/blog/category/magento-spotting
#1 lcd TV Company in USHIGH traffic site (Heavy advertising throughout 2009-2010 American football season)*196 employees total (includes 76 South Dakota and 3 international)otal revenue exceeds 2 Billion Dollars
http://www.foxconnect.com
Commercial open source model, with two editionsEnterprise Edition provides the flexibility and data ownership provided by open source, with the support, guarantees and feature-set required for Enterprise merchantsFlexible, Feature-Rich, On-Premise eCommerce PlatformsCommunity Edition – Free Open SourceEnterprise Edition – Commercial Open SourceEnterprise EditionSame Core as Community EditionUnique features that drive online revenue for merchantsDefined & Predictable roadmapSLA Based SupportWarranty & Indemnification
Commercial open source model, with two editionsEnterprise Edition provides the flexibility and data ownership provided by open source, with the support, guarantees and featurEnterprise EditionSame Core as Community EditionUnique features that drive online revenue for merchantsDefined & Predictable roadmapSLA Based SupportWarranty & Indemnificatione-set required for Enterprise merchants
Zend framework provides stable, Object Oriented Programming basis for MagentoArchitecture enables customization WHILE maintaining upgradeability to future versionsMVC Architecture provides full, 100% flexibility for frontend site design through separation of presentation layer from business logic layerAPI opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
API opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
Features to increase traffic, increase conversions and grow business
Manage multiple stores from one Magento instance for a variety of business needsWith Enterprise Edition, ability to restrict admin users to only one store (in addition to creating modular roles (e.g. content management, customer service, management role with ability to view reports, etc.)
Attract new customers with SEF platformSEF urls, autogenerated sitemap for search engines, autogenerated sitemap for on-site displayURL rewrites and management of meta information for full control
Powerful promotion tools using rule-based system (catalog and shopping cart price rules)EE provides ability to create dynamic customer segments and to personalize content and promotions based on segments for a tailored site experienceCreate marketing campaign landing pages with no technical knowledge necessaryRun A/B and multi-variate testsRule based assocation of products for related, up-sells and cross-sells
Zend framework provides stable, Object Oriented Programming basis for MagentoArchitecture enables customization WHILE maintaining upgradeability to future versionsMVC Architecture provides full, 100% flexibility for frontend site design through separation of presentation layer from business logic layerAPI opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
Easy- too much files EAV database model Ecommerce business
