The document summarizes the results of a survey of 15 respondents on their music preferences and magazine purchasing habits. It found that most respondents were female, between 16-18 years old, white, and from the UK. While most listened to pop/indie rock music, only a few purchased related magazines. The majority wanted a magazine with a balance of images and text featuring both bands and individual artists.

1. Gender Frequency
Male 6
Female 9
Age (Years) Frequency
Under 16 0
16-18 15
19-21 0
Over 22 0
Ethnicity Frequency
White 13
Mixed/Mulitple 1
Asian 0
Black 1
Other 0
Do you purchase music magazines? Frequency
Yes 4
No 11
Frequency of purchasing music magazines? Frequency
Weekly 1
Monthly 1
Quarterly 2
Yearly 0
Price of Music Magazine Frequency
Less than £1 3
£1 - £1.99 3
£2.00 - £2.99 8
More than £3.00 1

2. Do you listen to 'Pop/Indie Rock'? Frequency
Yes 9
No 6
Have you ever purchased a 'Pop/Indie
Rock' Music Magazine? Frequency
Yes 1
No 14
Colours associated with Pop/Indie
Rock Frequency
Red 4
Purple/Blue 8
Green 0
Black 6
White 1
Other 0
Genders wanted on/in the magazine Frequency
Male 2
Female 2
Both 11
Music artists wanted in/on the
magazine Frequency
Bands 4
Individual Artists 2
Both 9
Features wanted on a double page
spread Frequency
More images than text 9
More text than images 1
A balance of images and text 5