2. At the beginning of the promotional video they use calming music and continue
this throughout the video. They also include titles instead of showing a scene. The
first scene they use is of a student, this is a close up and its effective as we can see
their face properly and little bit of the background making it clear to view, at the
bottom they include titles, of her name and what she is e.g. Alyssa Casillas, junior.
The next scene is a long shot of the
Students smiling and learning, whilst
shooting this scene they us an L cut on
Alyssa’s voice and it continues through
out the next 3 scenes
Close upLong shot
3. After the first couple of scenes, they show a scene of the
students working, and while showing this clip there is an L cut
of another students voice, they also continue to play the theme
music
Here is a long shot of the
student, this allows the
viewers to see all of her and a
lot of the background, its also
easy to view, it also shows
her titles.
Mid shot
Mid
long
shot
4. They use the same techniques with the other
scenes, mid shot of the student and their titles,
then it goes into an l cut of and a long shot of
students working, with the music in the
background
Mid shot
Long shot
5. They move onto the
building, by using
panning shots to show
the school, at the same
time its an extreme long
shot to get the whole
school in the shot.
Beginning of
panning shot
End of
panning shot
6. Here we have
another mid shot of
the executive
director of ABLE
high school, they
use him as he is an
important part of
the school and also
very important.
Entitles
Mid-Shot
They also use a close up, giving
the audience important
information that may come in
handy, it also gives students who
want to enrol the important info
they would need if they want to
enrol
7. They continue to use panning shots in
order to get the whole class in the shot, it
shows the audience how hard working
they are, and gives us a sense of the vibe
in a classroom at ABLE charter high
school.
8. This shot is very effective
as it shows the students
doing practical's and
actually enjoying
themselves, it also
intrigues the viewers and
makes the shot look more
exciting.
Close-ups
and Mid-
shots
9. This shot is also really effective
because as well as it being a mid-
shot, it is also a good shot of the
background, it shows the students
doing some sports and really
engaging in their lessons, the mid
shot is also of a freshman, so he is
a first year student, which is
useful as they explain how life is
like for a freshman and students
wanting to join their school
Close-up
Mid-shot
10. A shot of the teacher
intervening with the
student, gaining
their attention, and
really connecting
with the students
Another close-up on
another student
Mid-shot
11. Close ups on students
working, making it
appealing to the viewer
Also another shot of
the teachers engaging
the students, teaching
them, and showing
positive body
language
12. A shot of a subject to
teacher, this is useful
and effective as parents
and students wanting to
go to this high school
would need to know this
info from a subject
teacher
Close-
up
Mid-shot
13. The final shots used
are of text, giving
viewers some
information that may
come in handy
