1. King Edward school promotional
video.
The promotional
video for king
Edwards school
uses a lot of
different
techniques to
make the school
look appealing
from start to
finish.

2. They also use a good technique by using calm and uplifting music which gets the audience
engaged this makes them want to carry on watching, it is also showing the audience that the
school is going to have a friendly atmosphere and parents want a place where their child can be
safe.
The video also has a lot of panning shots this is effective because it continues to
have a calm feel to it, but by showing the science class room they show that the
school is smart academically this will draw parents in because they want a school
were the children can learn.
They also show a lot of classes this shows the audience that the school has a
variety of options for example the show music, art, sport and science.

3. The video uses various different shot types and
camera movements such as long shots of the
building to show that the school is big
traditional this makes the school look
professional and parents want their children to
go to a high academic school.
They also use a lot of fades, fades are
a good technique because its
reinforcing a calm atmosphere. It also
helps bring in a sense of safety, it also
looks better than just a cut because
that would disturb the calming effect
of the music and the fades together.

4. They also show a lot of shots with
students working together, this is a good
technique because students that are
going to a new school want to bring
their friends along and if they have many
things they could do together it could
persuade them to come to that school.
They also show shots of old pictures this is
good because it draws the audience in
making them want to find out more things
about the school. It also shows that people
have left the school to become successful
this draws mainly the parents in because
they want their children to be successful.

5. They use the L cut very effectively by
showing us a clip of the chief master
being interviewed then fading into
another clip, but at the same time
he is still talking. This is effective
because instead of just listening to
him speak then cutting into the next
scene we can do both at the same
time this will allow us to see more
and get more out of the video.
This is a medium
close up shot so
we are focused
on him.
They use the headings and titles very effectively
because instead of just him telling us who he is
we can see straight away who he is allowing him
to get strait to the interview.

6. They also use close ups to show the expression on the peoples faces. This is a good
technique because it allows the parents and audience to see what reflection the
school really has. It also shows that the students are engaged with the learning.
They also use a tracking back shot as you can
see the camera is following two students down
the corridor. This helps to show that the
students are well behaved in the corridors and
around the school. This gives of composed
atmosphere of the school.