2. King Edward’s school, has used different techniques to
make the school attractive. They started with the chief
master setting the scene for the promotion vide, he starts
to tell the viewer a little bit of the school. Filmmaker uses a
mid-shot to make it clear for the audience to view him.
While the chief master is talking, it goes into a L-cut, which
means they show the things he is talking about.
Mid-Shot
They also used ‘’title
& text’’ because it’s
less time
consuming, to say
who they’re and what
they job title is.
Having it written on
the screen makes the
viewer feel involved.
They use ‘’visual
coding’’ . The
filmmaker had
done this so the
viewer can take
the chief master
serious.
3. While the chief is talking, the filmmaker goes into showing an
extreme long shot of the school, establishing the scene and its
belongings on the outside. For example, the flag as well having
the logo on the entrance of the school.
Exposition
4. The filmmaker, goes into showing few close ups and mid shots of kids focusing on
their studies. I believe that this is a very effective, as a viewer I can see the focus
on the kids faces by using this these two camera techniques we really see the
message the school is delivering. In addition, they also use to give us a clear view
of what they’re doing.
Mid-shot
Close
up
Long shot- I think this
shot is very effective, gives a
message that it’s a very friendly
school
5. When the head of the art department is talking, the filmmaker uses a mid-shot
to get a clear view of him as well as the background whilst his talking to the
viewer, after few seconds it goes into a L-cut showing students carrying out the
activates his talking about, as well as them smiling, laughing and very engaged
with their learning.
Mid-shot, the teacher
and the background
A student
smiling.
A long shot students doing
music. This is a very effective
scene because it shows the
school has a very good music
facilities.
6. These five pictures are
archival footage.
The head teacher talks about the history of the school and how long its been around
This is a useful information because it insures the parents that it’s a good school
And its been around for decades
